Everything Technology Marketing

MAY 31, 2011

The most popular content formats: case studies, presentations at live events, white papers, online articles and videos. The most popular channels to deliver content: website, live events, email. The biggest challenge: producing truly engaging content. Companies spend an average of 20 percent of their budgets on content marketing.

Marketing Report 100

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Everything Technology Marketing

MARCH 25, 2014

As a full consultative group, AMS offers a robust portfolio of turnkey solutions that can supplement ongoing alliance marketing initiatives including: research based programs, content development, brand messaging, social marketing services, lead generation and nurturing, custom executive events and more.

Marketing Report 100

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Everything Technology Marketing

NOVEMBER 23, 2010

Segment Scoring A weighted scoring model can be helpful where we define a list of evaluation criteria, assign a relative weight to each, and then score by assigning points for each criterion across each segment. I suggest starting with the same criteria you used to define the segments and also use them to score your segments.

Segmentation 100

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Everything Technology Marketing

JANUARY 17, 2010

The concept of the Ideal Customer Profile (ICP) is designed to help marketers identify the attributes ideal customers have in common that separate them from other less profitable segments. as well as trigger events such as the hire of a new chief executive or approaching compliance deadlines for regulatory legislation.

Ideal Customer Profiles 100

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Everything Technology Marketing

FEBRUARY 19, 2011

It will become an established marketing tactic that will be more tightly integrated with traditional tactics such as email, webcasts, live events, mobile marketing, and content marketing. And as social media matures, demands for proving social media ROI will inevitably increase.

Social Media 100

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Everything Technology Marketing

JULY 10, 2010

Marketing automation tools can help with targeted and event based outreach to prospects, offering opportunities for digital engagement and interaction that provides more insight into the buyer's general fit with the target profile and readiness for taking the next step. (3) Let me know your thoughts about this framework.

B2B Marketing 100

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Everything Technology Marketing

NOVEMBER 14, 2009

Second, it helps allocate resources toward the most profitable opportunities and fosters focus. The ecosystem map will help you make a go/no decision and pinpoint the cluster of ecosystem participants and associated relationships that represent the most favorable environment for market entry.

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