The Point

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8 Things Your CEO Can Write About On His/Her Blog

The Point

Commentary/Analysis – as different from #1 (opinion), a written response to a third party article, blog post, report or market event. Keep posts short (200-300 words is a good guideline). Title your post with search results and Twitter in mind (i.e. “Top 5 Mistakes …”, “7 Easy Techniques …”). What’s your take/view? (Be

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