Customer Experience Matrix
MARCH 14, 2017
There’s also considerable variation in exactly what gets automated: some automate campaign assignments but use static content; some automatically run a/b tests and pick the winners; some automatically create customer segments that receive different content; some use machine learning to dynamically generate custom content. Journey framework.
Customer Experience Matrix
DECEMBER 13, 2020
I’ll list blockchain only to point out that’s been an underachiever in the hype-generation department. events have changed forever. Yes, in-person events will return and many of us will welcome them with new appreciation for what we’ve missed. blockchain will quiet down. Back in 2018 we saw it at least as often as AI.
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Customer Experience Matrix
AUGUST 28, 2008
Now that I have that long post about analytical databases out of the way, I can get back to thinking about demand generation systems. Outbound campaigns: generate mass emails to internal or imported lists and manage responses. Event management: execute marketing events such as Webinars. Ah, but what applications?
Customer Experience Matrix
JANUARY 22, 2014
Looking beyond technology, the vendor provides access to a 15 million name email database, a telephone lead generation team, and other services that can supplement or even replace an in-house marketing department. System pricing starts at $99 per month for up to 1,000 contacts; a system with 15,000 contacts costs $499 per month.
Customer Experience Matrix
JULY 1, 2023
Most research I’ve seen agrees with this Hubspot report that marketers’ top application for generative AI has been content creation (48%), followed closely by data analysis (45%) and learning how to things (45%). Like everyone else in martech land, I’ve been pondering the future of marketing in a world populated with AI.
Customer Experience Matrix
JUNE 11, 2019
One of the unwritten laws of punditry is that one event is random, two events are interesting, and three events make a trend. By that measure, the purchases of data analytics vendors Looker by Google , Tableau by Salesforce , and Origami Logic by Intuit within a three week span must signify something.
Customer Experience Matrix
MARCH 5, 2009
I spent a good part of yesterday talking with demand generation vendors about the usability scores I've been publishing all week. For example, let's say that events like breakfast seminars are critical to your marketing program. So you can't just look at those categories to determine which systems fit your requirements. 0 0 0 0 0.5
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