Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. Eat 10 sandwiches, get the 11th free. Let’s also assume that you have a Facebook fan page.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Buzz Marketing for Technology

DECEMBER 1, 2010

Most of the time when I am talking with other B2B marketers they seem to be taking classic approach to social media and treating it like just another media channel posting press releases, sharing events, posting videos and expecting to see instant results like they get with other online media like banners, text links and search.

Social Media 100

Social Media ROI Social Marketing B2B Marketing 100

B2B Marketing Zone Posts

JULY 7, 2010

Everything Technology Marketing , June 12, 2010 Earlier this week, I was on a panel at the WIT event “The Intersection of Marketing & Technology&# in McLean, VA. Here’s a great example of an effective infographic that illustrates social media behavior by age group, based on a Forrester Research study. and keeping! 8220;Wow!&#.

Social Media 40

Social Media Inbound Marketing Enterprise Management Social Marketing 40