Biznology

MAY 4, 2020

The conference and event business has been turned upside down, so my annual post covering the must-attend events of 2020 is due for a refresh. A strong event, made even stronger after Sirius’s purchase by Forrester. At last, the event we’ve been waiting for. THE Asian event for B2B marketers. Now virtual.

Conference 163

Conference B2B Marketing Peer-to-peer Planning 163

SpotMe Blog

OCTOBER 7, 2023

Every day, we help 10 out of the top 20 life science and pharmaceutical companies get the maximum value from their events through technology. According to SpotMe research, a medical conference app is consistently rated by participants as one of the top three features of an event. Let’s take a look at the benefits in more detail.

Conference 52

Conference Enterprise Management Work Management Marketing Management 52

Marketing Insider Group

DECEMBER 8, 2020

eCommerce is fast becoming a necessity for B2B, as Forrester predicts it will hit $1.8 This consists of vendor and third-party content. However, they also traditionally spend a substantial amount on event marketing and sales travel. The pandemic delivered both disruption and opportunity. trillion in the U.S. Why the Change?

Digital Transformation 276

Digital Transformation Marketing AI Work Management Marketing Management 276

Martech

JULY 30, 2021

Marketers report ABM yields multiple important benefits, the Forrester SiriusDecisions 2019 State of Account-Based Marketing Study found, with 99% of those surveyed citing better engagement, 80% saying the practice improved their win rate, 73% reporting a higher deal size and 91% indicating they’d seen improved ROI.

Account Based Marketing 117

Account Based Marketing Work Management Marketing Management Planning 117

Top Rank Marketing

AUGUST 14, 2023

While there’s temptation to pass that saying off as a cliche, “research from Google and CEB has found that B2B customers are significantly more emotionally connected with their vendors and service providers than consumers.” Or you might meet someone from a vendor or an agency during the many networking events.

B2B 94

B2B Advertising Agencies Paid Search Agency Co-Registration 94

6sense

DECEMBER 8, 2021

After more than a year without them, in-person events are starting to tentatively make their way onto our calendars once again. According to an April 15, 2021 survey of meeting planners, 80 percent plan to hold their next in-person event in 2021. Conferences and events bring together some of the brightest minds in any industry.

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Personalization Lead Scoring 62

LeanData

MAY 6, 2022

Forrester bills its B2B Summit North America as “the premier event for B2B marketing, sales and product leaders to empower their strategies, fuel the revenue engine and drive the business forward.” The outcome proved to be a combination of “rebuild and buy.”

De-duping 96

De-duping Marketing Automation Services Lead Ranking B2B 96

Madison Logic

OCTOBER 18, 2023

Forrester research finds that 67% of B2B marketers say buyers are taking longer to commit to purchases than last year. For example, if you focus too much on strategies that increase brand reputation and not enough on demand generation, Forrester research found that buyers will fall into a category they call, “Adoring Hesitation.”

Paid Content 52

Paid Content Advertising Agencies Demand Advertisements 52

Leadspace

DECEMBER 7, 2021

December 7, 2021 /PRNewswire/ — Leadspace, the industry-recognized AI-powered B2B Buyer Data Platform, has been named a Leader by Forrester Research in its recent report The Forrester New Wave : B2B Customer Data Platforms, Q4 2021 authored by analysts Steven Casey and Katie Linford. SAN FRANCISCO, Calif.,

Lead Ranking 118

Lead Ranking Lead Scoring Ideal Customer Profiles Forrester 118

Martech

OCTOBER 6, 2021

ABM platform RollWorks has announced the launch of Journey Events and a series of enhancements to its Journey Stages product. Journey Events will map marketing and sales activities to account progression or regression, indicating those activities which are having positive (or negative) impact on moving accounts closer to revenue.

Account Based Marketing 108

Account Based Marketing ABM B2B Forrester 108

Madison Logic

JANUARY 5, 2023

Our latest ABM Success Series virtual event, “ Why Full-Funnel, Always-on ABM is Essential in 2023” brought together industry experts to share their insights and first-hand experiences building successful ABM strategies. In the virtual event, Nora lays out several questions to ask about audiences, such as: .

Account Based Marketing 52

Account Based Marketing Top of Funnel Marketing Budget ABM 52

Salesforce Marketing Cloud

NOVEMBER 29, 2023

Channel sales — or selling through partners — represents 75% of the world’s commerce, according to Forrester. In channel sales, companies (here we’ll call them vendors) sell through intermediaries. For instance, many vendors rely on events like trade shows to highlight their solutions and attract prospective partners.

Enterprise Management 111

Enterprise Management Work Management Advertising Channels Marketing Management 111

Martech

NOVEMBER 11, 2022

To compete with Prime Day, Amazon’s heavily marketed sale event that’s available only to Prime members, Walmart, Target, Best Buy, and even Nordstrom have rolled out their own online events. The digital experience platform (DXP) category features vendors who offer some or all of these solutions. The takeaway?

Digital Asset Management 117

Digital Asset Management Work Management Marketing Management Digital Experience Platform 117

6sense

AUGUST 28, 2021

After more than a year without them, in-person events are starting to tentatively make their way onto our calendars once again. According to an April 15, 2021 survey of meeting planners, 80 percent plan to hold their next in-person event in 2021. Conferences and events bring together some of the brightest minds in any industry.

Ideal Customer Profiles 48

Ideal Customer Profiles Lead Ranking Personalization Lead Scoring 48

Buzz Marketing for Technology

JUNE 27, 2008

Note: Site search accesskey is "S" Forrester: - Making Leaders Successful Every Day. About Forrester. Vendor Comparisons & Waves. If you are a registered Forrester client, please log in. About Forrester. Skip to global navigation. Skip to local navigation. Skip to main content. Skip to account links.

Forrester 100

Forrester Interactive Marketing Research Privacy Policies 100

PathFactory

MAY 20, 2022

Well, that’s what I get in spades at Forrester Summit – for me personally and for PathFactory in general. I love Forrester Summit – always have done, always will. So, what validation did I get from Forrester Summit? Let’s dig into these two macro trends in more detail.

Top of Funnel 52

Top of Funnel Enterprise Management Work Management Marketing Management 52

Martech

JUNE 3, 2022

When accounts start to visit your web properties, click on your ads, or attend your event, marketers must get sales teams involved with their marketing campaigns. It showcases an upcoming virtual event in the signature portion, helping sales better connect with accounts via email marketing. Source: Auseh Britt.

Account Based Marketing 119

Account Based Marketing Ideal Customer Profiles ABM Top of Funnel 119

Madison Logic

FEBRUARY 7, 2024

Forrester Research predicts that poorly personalized content will degrade the purchase experience for 70% of buyers over its failure to demonstrate an understanding of their business needs. According to Forrester, buyers aged 25-44 will make up three-fourths of business buying teams in 2024.

Marketing AI 52

Marketing AI Work Management B2B Marketing Marketing Management 52

Valasys

DECEMBER 5, 2019

Forrester predicts that progressive marketers will be more proactive in their engagement with buyers in 2020. According to Forrester by the year 2021, 48% of the marketing organizations will be organized to support customers’ journeys. The Key B2B Digital Marketing Trends for 2020. However, not very far is the time for a renaissance.

Marketing AI 110

Marketing AI Trends B2B Marketing Top of Funnel 110

Allocadia

APRIL 14, 2020

Budgets shift as we reallocate funds from no-go activities like events. Allocadia was identified as a Strong Performer, providing “best-in-class money management capabilities” in the Forrester Wave Q1 2020 review of Marketing Resource Management (MRM) providers. . Plans change rapidly as we acclimate to the new marketplace.

Resource Management 59

Resource Management Class Work Management Marketing Management 59

Martech Advisor

DECEMBER 12, 2019

This is why we are seeing a surge in CX conferences and events across the United States of America as well as the rest of the world. Why Attend: As its tagline says ‘The Event for CX Innovators’, at NGCX, America's top CX executives will meet, get inspired, and strategize for 2020 and beyond. When: March 23-25, 2020.

Conference 71

Conference Marketing Management Marketing Automation Services Customer Satisfaction 71

6sense

SEPTEMBER 29, 2021

Bringing together the best and brightest innovators in the B2B industry, this exclusive two-day event will feature special presentations and interactive sessions aimed at tackling the obstacles modern sales and marketing teams face as they work to increase pipeline and generate revenue.

Conference 62

Conference Demand Generation Agencies ABM Account Based Marketing 62

SpotMe Blog

MARCH 23, 2023

In-person event costs are rising. And events need to be more accessible, inclusive, and sustainable. Put the ever-evolving event tech landscape on top of all that and it sure does make choosing the right event management technology more complex than ever. Audiences want more digitally-driven experiences.

Enterprise Management 59

Enterprise Management Forrester Marketing Management B2B 59

Martech

SEPTEMBER 28, 2021

If you are in event marketing, you can do account-specific events,” she explained. “If In a Forrester/SiriusDecisions survey of marketers, the majority of respondents said account engagement, win rate, average deal size, and ROI increased after implementing an ABM strategy. The results of these adoptions are promising.

Account Based Marketing 108

Account Based Marketing ABM Campaigns Paid Search Agency 108

Thinkers360

FEBRUARY 28, 2024

All these influencers each contribute to B2B influencer marketing in their own way whether it’s through articles, blogs, books, courseware, education and training, media interviews, industry events and conferences, podcasts, social media channels, public speaking, videos, webinars, whitepapers, and much more.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

Only B2B

JULY 5, 2023

A study by InsideSales.com reveals that 35-50% of sales go to the vendor that responds first, emphasizing the importance of prompt lead follow-up in demand generation efforts. Salesforce reports that personalized email subject lines can increase open rates by 26%, demonstrating the impact of personalization on demand generation campaigns.

Demand Generation 62

Demand Generation Demand Sales Qualified Leads Account Based Marketing 62

ANNUITAS

JANUARY 6, 2015

Typically these campaigns promote a singular asset or event like a white paper, webinar, or an eBook. Generally it is another campaign that is focused on an asset or event and lacks continuity to the action the buyer took before. The real question however, is what is next? As a buyer engages, the “next step” is to Nurture.

Demand Generation 100

Demand Generation Demand B2B Marketing Marketing Automation Services 100

6sense

JANUARY 7, 2022

We believe that our position in this 2022 Magic Quadrant report, coupled with our leadership position in multiple Forrester Wave and New Wave reports and G2 Grid reports , validates what we already hear from customers: that 6sense is the market leader in account-based sales and marketing,” said Viral Bajaria, 6sense CTO and Co-Founder.

Account Based Marketing 62

Account Based Marketing Gartner Peer-to-peer Lead Ranking 62

Heinz Marketing

AUGUST 27, 2020

And according to Forrester Research , over 50% of B2B buyers say vendors give them too much material, and that “much of it is useless.” . Triggered by an internal or external event, your buyer is undergoing change. B2B marketers, let’s recognize we’re part of the problem. Maybe he’s not feeling pain yet. .

Marketing Management 124

Marketing Management B2B Copywriting Forrester 124

Golden Spiral

APRIL 18, 2019

member-only events twice per year featuring health IT educators and networking opportunities. an interactive facility for events, open-source community tools, and education. It analyzes data to identify key trends and issues, and works with vendor leadership to improve solutions. vendor performance data based on user feedback.

Work Management 102

Work Management Marketing Management Research Organization 102

Martech

FEBRUARY 4, 2022

By this, I mean life events.”. Account engagement, win rate, average deal size, and ROI increase after implementing account-based marketing, according to a recent Forrester/SiriusDecisions survey. Here are four ways brands can improve their audience targeting with ABM.

Account Based Marketing 120

Account Based Marketing Webinar Metrics ABM Ideal Customer Profiles 120

Martech

DECEMBER 8, 2021

Account engagement, win rate, average deal size, and ROI increase after implementing account-based marketing, according to a recent Forrester/SiriusDecisions survey. While B2B marketers benefit from that win rate, ABM vendors are also reaping the benefits as B2B marketers invest in these technologies and apply them to their channels.

Account Based Marketing 82

Account Based Marketing Buy Process Marketing Automation Services 82

NetLine

JUNE 21, 2022

According to Forrester Research , companies with superior lead nurturing strategies generate 50% more sales-ready leads at 33% lower cost. . Despite the fact that B2B buyers are doing more and more research independently before ever contacting a vendor, there are still plenty of ways B2B businesses can benefit their prospects. .

Lead Nurturing 126

Lead Nurturing Lead Ranking Marketing Qualified Leads Sales Qualified Leads 126

Madison Logic

JANUARY 18, 2023

In our ABM Success Series virtual event , guest speaker Nora Conklin, Principal Analyst at Forrester Research, shared the findings from Forrester’s 2021 Content Preferences Survey which reveals that nearly 90% of tech decision-makers say that it’s important for tech vendors to provide relevant content at each stage of the buying process.

ABM 52

ABM Account Based Marketing Work Management Marketing Management 52

SpotMe Blog

SEPTEMBER 22, 2023

Efficient onsite event badge printing software is essential for a seamless check-in experience for your attendees. You want a solution that is easy to set up and use, affordable, produces high-quality, customized badges, and integrates with your event management software and CRM. What Is Onsite Event Badge Printing Software?

Work Management 52

Work Management Enterprise Management Marketing Management Budget Programs 52

LeanData

OCTOBER 5, 2021

This year’s event, the 6th annual OpsStars conference, Powering the Modern Revenue Engine, kicked off on October 5, and below are a few of the day’s highlights. Not just next year’s OpsStars conference, but also at the monthly events and at the newly introduced OpsStars Podcast! Flow & Movement.

Marketing Analytics Tools 92

Marketing Analytics Tools Top of Funnel Lead Ranking Digital Marketing Funnels 92

Kaon

NOVEMBER 3, 2015

Forrester Research released a study on how B2B marketers will be allocating budgets in 2015, and the #1 category across the board is face-to-face events, just as it has been since 2008. Even more than digital marketing.

Effectiveness 100

Effectiveness Allocation Interactive Marketing Customer Satisfaction 100