Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. Eat 10 sandwiches, get the 11th free.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Buzz Marketing for Technology

DECEMBER 1, 2010

I think it is fair to say that Social Media has hit the mainstream these days but the big concern on every B2B Marketers mind has been where is the ROI? There is no wonder why they find it hard to find a strong ROI with that approach. Related posts: Social Customer Support delivers Strong ROI In a recent poll by the TSIA of firms.

Social Media 100

Social Media ROI Social Marketing B2B Marketing 100

B2B Marketing Zone Posts

JULY 7, 2010

Everything Technology Marketing , June 12, 2010 Earlier this week, I was on a panel at the WIT event “The Intersection of Marketing & Technology&# in McLean, VA. Here’s a great example of an effective infographic that illustrates social media behavior by age group, based on a Forrester Research study. and keeping!

Social Media 40

Social Media Inbound Marketing Enterprise Management Social Marketing 40