What’s the Big Deal About Predictive Analytics? A Conversation with Brian Kardon
The Point
OCTOBER 29, 2014
He previously held top marketing roles at Eloqua, Forrester Research, and Reed Business Information before taking the reins as CMO at Lattice Engines , a pioneer in predictive applications for marketing and sales. It relies on data science to answer these questions by analyzing past “success events” and providing predictions based on a model.
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