Convince & Convert

APRIL 10, 2018

It used to be you spent five minutes registering for an event and then showed up on the big day, went to a few workshops, drank two free Coronas, and went home. Social media changes all of that, enabling events and their planners to have long-term, nuanced, shifting interactions with attendees. Linkedin (if it’s a business event).

Buzz 155

Buzz Social Media Media Conference 155

Convince & Convert

APRIL 13, 2017

With new platform updates being rolled out seemingly everyday, a common question among online marketers is, “So what’s the one thing that’s totally crushing it on Facebook ads right now?” With Facebook ads, drilling down to one thing that suits all advertisers is nearly impossible. Here’s an important note for non-U.S.

Facebook 128

Facebook Advertisements Advertising Features 128

Heinz Marketing

MARCH 24, 2021

Virtual and hybrid events are everywhere these days, and they’re not going away anytime soon. While it’s great they give a lot of opportunities to learn, grow, and network, the sheer amount of events out there can become overwhelming. That being said, you don’t have to host every event to move the needle forward.

Promotion 79

Promotion Banners Ad Exchange Opt-out 79

Convince & Convert

APRIL 10, 2018

It used to be you spent five minutes registering for an event and then showed up on the big day, went to a few workshops, drank two free Coronas, and went home. Social media changes all of that, enabling events and their planners to have long-term, nuanced, shifting interactions with attendees. Linkedin (if it’s a business event).

Buzz 107

Buzz Social Media Media Conference 107

Webbiquity

DECEMBER 22, 2015

Since Facebook unveiled its advertising options for businesses, the ads have grown substantially. Looking for the next big thing in Facebook advertising ? Looking for the next big thing in Facebook advertising ? Here are five Facebook advertising features you haven’t tried yet. Image credit: Revinate. Carousel ads.

Advertising Agencies 100

Advertising Agencies Facebook Features Advertisements 100

Predictive Response

APRIL 23, 2020

How to Drive More Attendees to Your Eventbrite Event. Hosting an event can be a scary venture. For one thing, there are a zillion things that need to be done – deciding on what the event will be about, where it will be hosted, a budget, sending out invites, deciding on a venue, advertising – the list is endless.

Advertising Agencies 64

Advertising Agencies Paid Search Agency Budget Programs Promotion 64

The Point

OCTOBER 7, 2014

Foremost amongst the competition are the big three social networks: Twitter, LinkedIn, and Facebook, all of which, to varying degrees, rely on advertising to monetize their huge user bases. However, it also drives much higher conversion rates (up to 7x, in our experience) compared to Twitter and Facebook.

Paid Content 100

Paid Content PPC Twitter Linkedin 100

Optinmonster

JUNE 29, 2021

Do you want to add a Facebook activity feed to your website but not sure where to start? Facebook is one of the best assets for modern online stores and content marketers. In the end, both your website AND your Facebook page work together to scale your business. Add a Facebook Activity Feed to Your Website.

Activities 66

Activities Facebook Marketing Websites Bundling 66

Customer Experience Matrix

JULY 27, 2009

Summary: Genius.com is adding a URL shortener that will tie social media responses into the regular flow of demand generation and lead management. It generates short URLs that directly connect social media responses with Genius.com’s standard marketing and sales support features. This both is and isn’t a big deal.

Social Media 120

Social Media Marketing Automation Services Work Management Marketing Management 120

Convince & Convert

AUGUST 3, 2017

Back in March 2017, Facebook reported 1.94 Yet, too many small businesses do not understand how to utilize the platform properly: In May 2017, a study of over 4,700 US small businesses found that only 24 percent were seeing positive ROI on Facebook. Here are eight steps to walk you through the Facebook page optimization process.

Facebook 60

Facebook Optimization Work Management Marketing Management 60

KoMarketing Associates

DECEMBER 2, 2020

LinkedIn has been an essential element of any B2B marketing strategy for some time, but it’s become even more essential in 2020 after the pandemic postponed so many in-person events and meetings. Customize the URL of your Company Page. And it’s amazing how many great keywords are still available for LinkedIn Company Pages’ URLs.

Linkedin 157

Linkedin Paid Search Agency Features Companies 157

Optinmonster

JULY 28, 2022

Event registrations. Did they see a Facebook ad? UTM (Urchin Tracking Module) tags, also known as UTM codes or UTM parameters, are little snippets of text added to a URL. Here’s an example of a custom URL with UTM tags: <a href="[link]. How to Track Marketing Campaign Conversions With Custom URLs.

Paid Content 83

Paid Content Campaigns Marketing Analytics Tools Planning 83

KoMarketing Associates

DECEMBER 5, 2013

After spending much of my year at conferences and trade shows, I can tell you events are a great place to learn what’s happening in your industry, connect with your peers, and drive new business. Events also offer an opportunity for businesses to increase their brand visibility and gain a few links to their site. During the Event.

Peer-to-peer 120

Peer-to-peer Ad Building Conference Search Engine Marketing 120

Webbiquity

NOVEMBER 27, 2018

Case in Point: Event Marketing. Event marketers in particular have been an active segment: virtually every live event, from 90-minute presentations to week-long conferences, now has its own hashtag. presentation downloads, session video) after the event. presentation downloads, session video) after the event.

Paid Search Agency 216

Paid Search Agency Twitter Trade Show Social Networks 216

Optinmonster

NOVEMBER 18, 2019

Are you searching for the best Facebook feed plugins for your website? In this article, we’ve picked a variety of the best free and paid Facebook feed plugins that you can get started with today. With Flow-Flow , you can display your Facebook feed on your blog with beautiful and responsive walls or galleries.

Facebook 56

Facebook Marketing Websites Best Practices Lock-In 56

DAGMAR Marketing

JANUARY 5, 2022

UTM strings are tags or add-ons you put at the end of URLs you want to track. When someone clicks on a URL with a proper UTM string, this event is recorded in your Analytics account. The simplest way to create an effective UTM is to use Google’s free URL builder. Website URL: Copy and paste the URL you want to track.

Traffic 97

Traffic Ideal Customer Profiles Marketing Analytics Tools Advertising Mediums 97

Martech

SEPTEMBER 6, 2022

This impacts major social platforms like Facebook , Instagram, and Snap which rely on tracking across other apps and websites to operate. Prioritize conversion events. While conversion-level data is a marketer’s primary tool to assess performance, iOS limitations within Facebook make this more and more difficult.

Privacy 106

Privacy Advertisements Advertising Tips 106

SmartBug Media

JULY 30, 2021

Goals can fall into four categories: Destination (URL): Did the visitor make it to a specific page, such as a thank you page? Event: Define actions that people take on your website into goals. This can include video views, button clicks, form completions, or even viewing a certain URL on your website. So what is a tracking URL?

Marketing Analytics Tools 98

Marketing Analytics Tools Analytics Google Lead Scoring 98

Biznology

OCTOBER 13, 2015

Nobody wants to key in a complicated URL. When you include a domain or a URL in your advertisement, you either need to own that keyword phrase in Google search or you need to secure something much easier than bit.ly/1LIlaan Go out there and replace all of your impossible to share or remember URLs like www.biznology.com/?p=26466

Domain 80

Domain Godaddy Blogger Internet Marketing 80

LeadSquared

APRIL 3, 2017

Literally, a few minutes later, this is what I saw on my Facebook feed. Why Facebook remarketing? Now, display ads for this nice blue shirt keep appearing on his Facebook feed. How do you set up a Facebook remarketing campaign? To set up remarketing campaigns on Facebook, you need to focus on custom audiences.

Facebook 52

Facebook Allocation Amazon Work Management 52

KoMarketing Associates

JUNE 17, 2020

Photos of your company’s events and community service events. The URL itself is fine. But it’s too much to ask someone looking at an Instagram post to remember that URL. Setting up stories ads is fairly easy in Facebook. Ah, Instagram. The place your company posts…. And the occasional dog photo.

Lead Generation 194

Lead Generation Generation Leads Lead 194

Convince & Convert

JULY 24, 2011

Facebook best practices change about as often as Sean Combs/Puffy/Puff Daddy/P Diddy/Diddy/Diddy Dirty Money monikers , and keeping up on Facebook for business can be a significant time investment. Put on a little Beyonce in the background, grab some Cristal and join me at Facebook Success Summit ( [link] ).

Facebook 110

Facebook Webinar Metrics Co-Registration Social Media 110

Biznology

JULY 13, 2017

TV commercials routinely nudge viewers to express their support for a cause or to participate in a contest by posting specific hashtags on social media channels like Facebook or Twitter. Event tracking. Offline advertisements typically use both a phone number and a website URL for the interested prospect. Relative performance.

Marketing Budget 132

Marketing Budget Campaigns Paid Search Agency Marketing Strategy 132

Valasys

DECEMBER 13, 2023

However, a QR code may hold information like: Email addresses Names Product details Website URLs Dates (such as calendar appointments) SMS messages Geolocation data Plain text It has a straightforward structure that makes it simple to implement. Facebook: Any Facebook page’s link to attract more likes.

SMS 40

SMS Business Mobile Advertising Ad Exchange 40

Buzz Marketing for Technology

MARCH 4, 2010

I want to roll the clock back a few weeks to the announcement of an initiative by Facebook called – Project Titan. Well first that means that Facebook will issue 400 Million email account – which is no small feat. Second those email accounts will be tied to your Facebook profile Vanity URL in my case PaulDunay@facebook.com.

Facebook 100

Facebook Email Marketing B2B Marketing Buzz 100

Webbiquity

NOVEMBER 9, 2021

That, along with PR contact information and your website URL. Employees should know a shorthand version of your core message (what you do, who you do it for, and what sets your company or product apart) to use verbally in situations like business events and trade shows. Directory Listings and Buyers Guides.

Ideal Customer Profiles 352

Ideal Customer Profiles Brand Identity Branding Differentiation 352

SocialPilot

JANUARY 26, 2024

” “Create a Facebook post draft showcasing a recent customer testimonial about [Product/Service]. Facebook Post Generator Generate engaging, high-performing Facebook posts instantly. . “Generate a short, engaging Instagram story script that highlights one unique feature of [Product] each day for a week.

Examples 78

Examples ROI Planning Work Management 78

Adobe Experience Cloud Blog

MAY 2, 2017

For example, tour companies can analyze a customer’s location history to suggest activities, events, and offers based on customers’ locations. Use Vanity URLs to Drive Offline Traffic Online. Vanity URLs are shortened web addresses that are easy to remember. Integrate Technologies to Track Cross-Channel Influence.

Work Management 134

Work Management Marketing Management Paid Search Agency Thought Leadership 134

Martech

OCTOBER 12, 2022

Sample sources can be facebook, google, twitter, linkedin (UTM source and medium elements must always be lowercase). My two favorite tools to build UTM tagging [are] the Google Analytics URL Builder , which is a Chrome extension, and the UTM IO is a total game changer for making UTM work and happen at scale,” says Harris. More below.

Marketing Analytics Tools 104

Marketing Analytics Tools Tagging Analytics Google 104

Convince & Convert

SEPTEMBER 30, 2021

Peers from a group, event, or networking event. One of the early steps I made this year while working on a startup idea was to join groups on Facebook and Reddit that help me identify and note the challenges of users that my idea will solve. Campaign URL builders and short URL providers . Co-workers and colleagues.

Peer-to-peer 194

Peer-to-peer Ideal Customer Profiles Lead Scoring Lead Ranking 194

ConvertKit

JUNE 21, 2021

After customizing your landing page, get the unique URL by clicking Share : Get your URL to share your landing page. Start growing your email list by sharing the URL on your social media channels and adding it to your website or blog! Here are some other ways you can talk to potential customers: Joining relevant Facebook groups.

Paid Content 142

Paid Content Product Landing Pages Top of Funnel 142

LeadSquared

OCTOBER 6, 2016

Love it or hate it, you cannot ignore the social media beast: Facebook. But with careful planning, you can “go for the ask” by squeezing in some promotional content between your informational content calendars in innovative ways to generate more Facebook leads than before. Upload photos with links to landing pages and blogs.

Facebook 52

Facebook Paid Search Agency Generation Ads 52

LeadSquared

OCTOBER 26, 2017

We have already covered the different types of Facebook ads that you can create. I am talking about Facebook Lead Ads. What is Facebook Lead Ads? Facebook ads was a major channel for generating leads for advertisers. Landing pages take you out of Facebook. Lead Ads were Facebook’s answers to these problems.

Facebook 52

Facebook Paid Search Agency Ads Leads 52

Buzz Marketing for Technology

MARCH 17, 2009

They are in the middle of a very costly redesign of their B2C website and I couldn't help but ask if they had plans to set up on Facebook as well. Right now, I have Facebook on the brain. As you may recall I am in the middle of writing a book called Facebook Marketing for Dummies (Wiley) due out at the end of the summer.

Facebook 100

Facebook Marketing Websites Paid Search Agency Social Networks 100

Buzz Marketing for Technology

JUNE 23, 2009

One of the great things about the Facebook platform is that it provides you access to a large audience of over 200 Million people worldwide at a low cost. Have a Strong Presence A Facebook presence, like a website, is a fundamental tactic and should be on everyone’s list of must haves for social network marketing.

Facebook 100

Facebook Cost Per Thousand Cost Per Click Paid Search Agency 100

LeadSquared

JUNE 10, 2013

Facebook ads have taken the social media ad world by storm. A marketer can easily target a particular section of their 900+ million users on Facebook. But, with so many ad options, how do you know which Facebook ad type suits your marketing goal? It can be an external URL or any other page on Facebook.

Facebook 52

Facebook Advertisements Advertising Paid Search Agency 52

Optinmonster

FEBRUARY 21, 2024

Because AdEspresso’s topic is Facebook advertising–which is a popular topic–the initial keyword list was pretty gigantic. Include Keywords in Post URL Next, the AdEspresso team simply went down the list and started turning keyword ideas into blog post topics. Include your keyword frequently, but naturally. The result?

Paid Content 75

Paid Content Traffic Webinar Metrics Marketing & Strategy 75