The Point

OCTOBER 7, 2014

Foremost amongst the competition are the big three social networks: Twitter, LinkedIn, and Facebook, all of which, to varying degrees, rely on advertising to monetize their huge user bases. However, it also drives much higher conversion rates (up to 7x, in our experience) compared to Twitter and Facebook.

Paid Content 100

Paid Content PPC Twitter Linkedin 100

The Point

SEPTEMBER 11, 2017

If you’re promoting an event like a Webinar, for example, or perhaps a speaking slot at an upcoming conference, you would do well to include, as part of the image, basic information like date, time, presentation title, and speaker info. The post Why this LinkedIn Ad Works: 2 Key Tips for Success appeared first on The Point.

Paid Search Agency 187

Paid Search Agency Linkedin Demand Generation Agencies Ads 187

The Point

JULY 12, 2013

A Webinar invitation has one goal: getting the reader to register for the event. Here, Silverpop includes top navigation (Facebook, Twitter, Website) and a footer with contact information, more links back to the main Website, and yet more social links. Avoid gratuitous social inks and other navigation.

Webinar Metrics 100

Webinar Metrics Demand Generation Design Email Marketing 100

The Point

AUGUST 6, 2012

Marketo bills the event as an opportunity to hear, learn, and share advice on B2B social media marketing strategy. Social media used to mean launching a blog, or designing a corporate Facebook page. If someone shares your Webinar via Facebook, do you credit the Webinar or Facebook?) Surprising? Infographics? .

Marketo 100

Marketo Social Marketing Peer-to-peer Demand Generation Agencies 100