Convince & Convert

APRIL 10, 2018

It used to be you spent five minutes registering for an event and then showed up on the big day, went to a few workshops, drank two free Coronas, and went home. Social media changes all of that, enabling events and their planners to have long-term, nuanced, shifting interactions with attendees. Linkedin (if it’s a business event).

Buzz 107

Buzz Social Media Media Conference 107

Predictive Response

APRIL 23, 2020

How to Drive More Attendees to Your Eventbrite Event. Hosting an event can be a scary venture. For one thing, there are a zillion things that need to be done – deciding on what the event will be about, where it will be hosted, a budget, sending out invites, deciding on a venue, advertising – the list is endless.

Advertising Agencies 64

Advertising Agencies Paid Search Agency Budget Programs Promotion 64

Optinmonster

AUGUST 24, 2023

Are you looking for the best email marketing tools to fully leverage the power of email marketing? With the right tools, you can reach a wider audience, retain existing customers, and find new business partners. In this article, we’ll look at various email marketing tools with diverse features.

Email Marketing 59

Email Marketing Marketing Management Tools Conversion 59

KoMarketing Associates

DECEMBER 2, 2020

LinkedIn has been an essential element of any B2B marketing strategy for some time, but it’s become even more essential in 2020 after the pandemic postponed so many in-person events and meetings. Customize the URL of your Company Page. And it’s amazing how many great keywords are still available for LinkedIn Company Pages’ URLs.

Linkedin 157

Linkedin Paid Search Agency Features Companies 157

Optinmonster

JUNE 29, 2021

Do you want to add a Facebook activity feed to your website but not sure where to start? Facebook is one of the best assets for modern online stores and content marketers. In the end, both your website AND your Facebook page work together to scale your business. Add a Facebook Activity Feed to Your Website.

Activities 66

Activities Facebook Marketing Websites Bundling 66

Optinmonster

DECEMBER 14, 2021

Are you looking for the best lead generation tools to grow your business? And just like any tough job, lead generation requires the right tools–even for professional marketers. And just like any tough job, lead generation requires the right tools–even for professional marketers. What Is a Lead Generation Software/Tool?

Marketing Automation Services 128

Marketing Automation Services Budget Programs Enterprise Management Work Management 128

Customer Experience Matrix

JULY 27, 2009

Summary: Genius.com is adding a URL shortener that will tie social media responses into the regular flow of demand generation and lead management. It’s a small but important step towards making social media a standard business tool. Companies must still find effective ways to monitor and respond to social media events.

Social Media 120

Social Media Marketing Automation Services Work Management Marketing Management 120

Hubspot

MAY 29, 2019

Here, we're going to explore some of the best group scheduling tools you might use to create a more effective scheduling process. But first -- what should you look for in a good group scheduling tool? A group scheduling tool needs to meet a ton of requirements to be considered "good." Sales automation tools (ex.

Tools 90

Tools Enterprise Management Best Practices Work Management 90

Martech

SEPTEMBER 6, 2022

This impacts major social platforms like Facebook , Instagram, and Snap which rely on tracking across other apps and websites to operate. Another vital tool is to take another pass at your CRM segmentation, focusing on audiences that yield long-term value rather than short-term profit. Prioritize conversion events.

Privacy 106

Privacy Advertisements Advertising Tips 106

Convince & Convert

AUGUST 3, 2017

Back in March 2017, Facebook reported 1.94 Yet, too many small businesses do not understand how to utilize the platform properly: In May 2017, a study of over 4,700 US small businesses found that only 24 percent were seeing positive ROI on Facebook. Here are eight steps to walk you through the Facebook page optimization process.

Facebook 60

Facebook Optimization Work Management Marketing Management 60

Martech Advisor

JANUARY 21, 2020

If you’re looking to implement structured data on your website, be sure to check out these five structured data testing tools for 2020. Structured data testing tools help you check the structured data code for errors before you implement them on your website. Google’s Structured Data Testing Tool. SEO SiteCheckup.

Tools 81

Tools Best Practices Paid Search Agency Validation 81

KoMarketing Associates

JUNE 17, 2020

Photos of your company’s events and community service events. Use a link tool like Link Tree to make a mobile-friendly page with about 5-7 links to direct people to different calls to action. The URL itself is fine. But it’s too much to ask someone looking at an Instagram post to remember that URL. Ah, Instagram.

Lead Generation 194

Lead Generation Generation Leads Lead 194

SmartBug Media

JULY 30, 2021

Goals can fall into four categories: Destination (URL): Did the visitor make it to a specific page, such as a thank you page? Event: Define actions that people take on your website into goals. This can include video views, button clicks, form completions, or even viewing a certain URL on your website. So what is a tracking URL?

Marketing Analytics Tools 98

Marketing Analytics Tools Analytics Google Lead Ranking 98

Optinmonster

JULY 28, 2022

Event registrations. Did they see a Facebook ad? UTM (Urchin Tracking Module) tags, also known as UTM codes or UTM parameters, are little snippets of text added to a URL. Here’s an example of a custom URL with UTM tags: <a href="[link]. How to Track Marketing Campaign Conversions With Custom URLs.

Paid Content 83

Paid Content Campaigns Marketing Analytics Tools Planning 83

Convince & Convert

SEPTEMBER 30, 2021

Social selling is a tool that almost anyone can add to their professional toolbox. Social media doesn’t replace your existing selling or relational tools. Instead, it is a different tool that helps leverage the selling skills and the relationship-building skills that one has already fostered in their career.

Peer-to-peer 194

Peer-to-peer Ideal Customer Profiles Lead Ranking Lead Scoring 194

Optinmonster

NOVEMBER 18, 2019

Are you searching for the best Facebook feed plugins for your website? In this article, we’ve picked a variety of the best free and paid Facebook feed plugins that you can get started with today. With Flow-Flow , you can display your Facebook feed on your blog with beautiful and responsive walls or galleries.

Facebook 56

Facebook Marketing Websites Best Practices Lock-In 56

Martech

OCTOBER 12, 2022

UTM codes are text you add to a link that gives your analytics tool more information about each link. Sample sources can be facebook, google, twitter, linkedin (UTM source and medium elements must always be lowercase). Tools to use. “My What is UTM? via Google. What does UTM do? Things like: Where is the traffic coming from?

Marketing Analytics Tools 105

Marketing Analytics Tools Tagging Analytics Google 105

DAGMAR Marketing

JANUARY 5, 2022

Fortunately, there are workarounds and our friends at Google have created a nifty little tool to help us: Urchin Tracking Module (UTM) codes. UTM strings are tags or add-ons you put at the end of URLs you want to track. When someone clicks on a URL with a proper UTM string, this event is recorded in your Analytics account.

Traffic 97

Traffic Ideal Customer Profiles Marketing Analytics Tools Advertising Mediums 97

Valasys

DECEMBER 13, 2023

However, a QR code may hold information like: Email addresses Names Product details Website URLs Dates (such as calendar appointments) SMS messages Geolocation data Plain text It has a straightforward structure that makes it simple to implement. Facebook: Any Facebook page’s link to attract more likes.

SMS 40

SMS Business Mobile Advertising Ad Exchange 40

Sprout Social

NOVEMBER 11, 2021

But without the backend infrastructure to organize customer information, the result can be a disjointed, frustrating experience (regardless of how many tools or agents they employ). How to remove digital silos in an ecosystem of tools . Marketing teams depend on an ecosystem of tools everyday.

Digital Asset Management 120

Digital Asset Management Social Media Work Management Marketing Management 120

ConvertKit

JUNE 21, 2021

After customizing your landing page, get the unique URL by clicking Share : Get your URL to share your landing page. Start growing your email list by sharing the URL on your social media channels and adding it to your website or blog! Here are some other ways you can talk to potential customers: Joining relevant Facebook groups.

Paid Content 142

Paid Content Product Landing Pages Top of Funnel 142

SocialPilot

JANUARY 26, 2024

” “Create a Facebook post draft showcasing a recent customer testimonial about [Product/Service]. Facebook Post Generator Generate engaging, high-performing Facebook posts instantly. . “Generate a short, engaging Instagram story script that highlights one unique feature of [Product] each day for a week.

Examples 78

Examples ROI Planning Work Management 78

Optinmonster

FEBRUARY 11, 2024

Check out our guides on getting traffic from Facebook and using Twitter for lead generation for more actionable tips you can use to spread the word on social media. Growth hacking tools you can use to create a gamified onboarding experience include Userlane and Masskom. Create a free tool that’s insanely useful.

Paid Content 91

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 91

Sprout Social

MARCH 16, 2022

Request a demo to try Sprout’s Premium Analytics tools and see how they can enhance your strategy. Facebook video metrics to watch. A video view on Facebook counts when a user watches a video for at least three seconds. Dig into how sound on vs. sound off video plays compare using Sprout Social’s Premium Analytics tools.

Video Marketing 124

Video Marketing Youtube Click Rate Allocation 124

LeadSquared

OCTOBER 26, 2017

We have already covered the different types of Facebook ads that you can create. I am talking about Facebook Lead Ads. What is Facebook Lead Ads? Facebook ads was a major channel for generating leads for advertisers. Landing pages take you out of Facebook. Lead Ads were Facebook’s answers to these problems.

Facebook 52

Facebook Paid Search Agency Ads Leads 52

Webbiquity

JANUARY 24, 2011

Find out if the username or vanity URL you want is still available across dozens of social sites? Promote events through social media? Discover how to accomplish all of the tasks above and more using some of the coolest free and modestly priced social media and web tools released in the past year or so. Cool Social Media Tools.

Social Media 100

Social Media Tools Buzz Media 100

NuSpark Consulting

JUNE 8, 2013

Tools that Cover Search Marketing, SEO, Social Media, Conversion Rate, and Content. As a digital marketing lead generation strategist and online media buyer, you just can’t have enough tools to help manage my clients’ online activities. So there are thousands of marketing tools; and am sure everyone has their favorites.

Paid Content 100

Paid Content Marketing Automation Services Inbound Marketing Doubleclick 100

Oktopost

JULY 30, 2020

It’s easy to see that we are witnessing a golden age of online, digital-only events. Webinars are usually business-oriented events designed for sharing knowledge rather than directly promoting a sale. Between January and April 2020, the number of brands running webinar ads has more than doubled from 223 to 463.

Webinar Metrics 98

Webinar Metrics Enterprise Management Marketing Management Budget Programs 98

Hubspot

MAY 29, 2019

I'm a big fan of finding the latest and greatest digital marketing tools. While digital marketing tools will only help you execute a proper strategy (they won't do the work for you), the right technology stack can really help you zoom past the competition. Starting out, there are several tools available for free. Image Source.

Paid Content 78

Paid Content Enterprise Management Marketing Automation Services Budget Programs 78

Optinmonster

FEBRUARY 21, 2024

Another great tool you can use to find LSI keywords is LSI Graph. Find Content That is Already Ranking For Your Keyword First, Emil did some keyword research with Google’s keyword planner tool. Because AdEspresso’s topic is Facebook advertising–which is a popular topic–the initial keyword list was pretty gigantic.

Paid Content 78

Paid Content Traffic Webinar Metrics Marketing & Strategy 78

Optinmonster

JUNE 23, 2022

For now, let’s keep it as simple as possible and learn how to measure revenue attribution with just one tool: OptinMonster. OptinMonster is the best lead generation tool available for small businesses. Another tool you can use to measure revenue attribution is MonsterInsights. Revenue Attribution for Advertising.

Small Business Marketing 75

Small Business Marketing Marketing Attribution eCommerce Business 75

ClearVoice

MARCH 26, 2024

Analytics Tools for Tracking Performance Since the entire goal of KPIs is to track measurable data, analytics tools are necessary. The most common tools include: Google Analytics: It’s the gold standard for tracking metrics. HubSpot Analytics: HubSpot offers an elite suite of marketing automation tools.

Distribution 52

Distribution Cost per Acquisition Marketing Analytics Tools Enterprise Management 52

Hubspot

MARCH 4, 2019

While no content marketing tool can replace a solid strategy and talented humans, having the right tech stack can certainly help you get the job done better, easier, and more efficiently. There are hundreds of content marketing tools available, some free or cheap and some very expensive. The 19 Best Content Marketing Tools in 2019.

Marketing Automation Services 77

Marketing Automation Services Budget Programs Work Management Tools 77

DAGMAR Marketing

MARCH 6, 2023

The most recent version of Google’s web analytics tool is called Google Analytics 4 (GA4). The Difference Between Universal Analytics and GA4 Sessions and Pageviews were the critical measures in Universal Analytics, and all metrics are events in Google Analytics 4. What is Google Analytics 4 (GA4)?

Marketing Analytics Tools 52

Marketing Analytics Tools Tagging Google Analytics 52

Launch Marketing

MAY 19, 2021

Emails are a useful and direct way for B2B organizations to share information with customers and prospects and can be effectively used to market products/services, share new content, announce the latest company news, promote upcoming events and much more. These opportunities could be a mix of buttons, images or a URL link.

Email Marketing 143

Email Marketing Practices B2B Marketing CTR 143

Content Marketing Institute

NOVEMBER 20, 2017

The question came via Facebook Messenger from a friend who was coming over for dinner. You just have to know that there are AI-powered tools that do things you weren’t capable of doing before that can now start to inform your strategy,” Paul says. Assume a tool either exists or is being built that can enhance what you do in that area.

Marketing AI 108

Marketing AI Tools Enterprise Management Work Management 108

Televerde

JANUARY 12, 2021

Some of yours might include: Certain Facebook groups and pages. On the other hand, someone reading your blog on the best martech tools might want to hear more about the products you offer. Facebook and LinkedIn make it incredibly easy to retarget your website visitors with personalized content. LinkedIn groups. Subreddits.

Lead Generation 84

Lead Generation Marketing AI Generation Leads 84