Navigate the Channel

OCTOBER 5, 2022

In a post-vaccine world, more than half of B2B companies and marketers expect companies to increase commitment to in-person events, including trade shows, according to MarketingProfs. Companies and marketers are more eager than ever to put on in-person events and maximize their turnout.

Social Media 65

Social Media Event Marketing Social Marketing Trade Show 65

Hubspot

JUNE 23, 2021

That’s why many marketers were caught off-guard when Facebook announced that it will be sunsetting its free Facebook Analytics tool on June 30th. But, while Facebook’s announcement might seem a bit scary, it might only impact a small number of businesses. Why Facebook is Sunsetting Analytics. Image Source.

Analytics 98

Analytics Facebook Marketing Analytics Tools Work Management 98

Hubspot

OCTOBER 14, 2020

I was only 12 years old when Facebook became available for anyone with a valid email address. But things are a bit more sophisticated in the world of social media nowadays. Now, Facebook is a great place to advertise your business and interact with prospective and current customers. Be active in Facebook groups.

Promotion 100

Promotion Facebook Business Ideal Customer Profiles 100

Hubspot

APRIL 5, 2021

Facebook is an undeniably powerful channel for marketing purposes. The success of your social media marketing strategy depends on engagement, typically in the form of Likes, comments, or shares. Here, we'll explore how to embed a Facebook feed on a website. How to Embed a Facebook Feed on a Website. Then click "Apply".

Facebook 96

Facebook Marketing Websites Click Rate Landing Pages 96

SpotMe Blog

JULY 25, 2021

With the world heading back to some sense of normalcy, many companies are anxious to include in-person components to their virtual events again, and vice versa, to create a hybrid event experience. Read on to learn more about hybrid events, examples to get you inspired, and tips to help you transition from virtual to hybrid. .

Examples 111

Examples Enterprise Management Work Management Conference 111

Oktopost

APRIL 30, 2020

Stating that now is a tough time to be planning events would be a wild understatement. Stay-at-home orders and social distancing guidelines have been adopted nearly everywhere to slow the spread of the COVID-19 virus. How can LinkedIn Events help you connect with them? What are LinkedIn Events?

Linkedin 128

Linkedin Mobile Marketing Work Management Lock-In 128

SmartBug Media

OCTOBER 30, 2020

These events help to gain valuable customers and establish strong industry partnerships. With such events on hold, organizations and the industry are pivoting to virtual events instead. The first thing you will want to have a plan for is the internal implementation of your event. Internal Implementation Strategy.

Marketing & Strategy 105

Marketing & Strategy Paid Social Agency Multi-Channel Lead Ranking 105

Liveintent

MAY 24, 2021

This isn’t a blog post about how you should stop using Facebook or why Facebook may or may not be suitable for your business. We’re actually here to say that if Facebook works for you, you should keep engaging your audiences on Facebook. Why Facebook shouldn’t be the only channel on your media plan.

Media Plans 127

Media Plans Cost per Acquisition Planning Facebook 127

Convince & Convert

APRIL 10, 2018

It used to be you spent five minutes registering for an event and then showed up on the big day, went to a few workshops, drank two free Coronas, and went home. Social media changes all of that, enabling events and their planners to have long-term, nuanced, shifting interactions with attendees. Invigorate.

Buzz 155

Buzz Social Media Media Conference 155

SpotMe Blog

JUNE 13, 2023

With so many logistics to handle and compliance regulations to consider when managing pharma events, working with expert pharma event management companies can help reduce stress and ensure you achieve your business goals more easily. You are probably lucky enough to have a great event management team that delivers exceptional events.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

Webbiquity

AUGUST 4, 2020

With live events on hold for now, webinars have become a more popular channel than ever for communicating directly with sales prospects. But social media, paid advertising, and influencer marketing can also play important roles. It integrates with tools like Salesforce, HubSpot, Slack, and Facebook pixel. GoToWebinar.

Webcast 363

Webcast Webinar Metrics Marketing Automation Services Enterprise Management 363

SmartBug Media

MAY 20, 2020

Luckily, there are many ways to promote your webinars before, during, and after the events. Try some of these idea if you want to have a full house for your next presentation: Social media. Trade shows and other events. Facebook Live and podcasts. Social media: Post at least once on Facebook, LinkedIn, and Instagram.

Webinar Metrics 111

Webinar Metrics Promotion Co-Registration Trade Show 111

Hubspot

DECEMBER 23, 2020

While platforms like Twitter, Instagram, and even TikTok have gained significant user ground over the past few years, one social channel is still the market leader: Facebook. adults use Facebook, while 74% log on daily. Worldwide, Facebook has more than 2.7 But what happens if site owners aren’t online?

Facebook 101

Facebook Work Management Budget Programs Marketing Management 101

Sprout Social

MAY 16, 2016

The last few years have been tough for Facebook marketers. Despite all of this, we’re here to tell you that Facebook is far from dead. In order to get more out of Facebook, you have to go beyond publishing a handful of posts per day. How to Create Effective Facebook Events. Name Your Event.

Facebook 75

Facebook Brand Identity Branding Urgency Marketing 75

Sprout Social

JUNE 30, 2019

When it comes to social media marketing, Facebook is the big guy on campus. As of June 2019, Facebook has grown to have 2.38 billion users , making it the top social media platform for the total number of active users. In the world of social networking sites, Instagram is still relatively new in age.

Facebook 101

Facebook Marketing & Strategy Social Networks Best Practices 101

Hubspot

APRIL 6, 2021

On social media, your follower count gives you an idea of your brand awareness and reach. Develop your Facebook marketing strategy. Having a social media strategy for your Facebook Business Page is the first step in attracting followers to your brand. What tactics are our competitors using on Facebook? Post often.

Facebook 91

Facebook Social Media Viral Marketing Custom Publishing 91

Marketing Insider Group

APRIL 12, 2021

Social media ads. Sponsorships of events (live or virtual). Digital display ads on third-party sites. The leader was social media, followed by paid search. The top pick for paid social media was LinkedIn with Facebook and Twitter coming in second and third. Other owned media includes social media postings.

Paid Content 360

Paid Content ROI Paid Search Agency Media 360

RebelMouse

DECEMBER 17, 2020

The unprecedented pandemic in 2020 turned the world of event marketing upside down. All over the world, if a scheduled in-person event wasn't cancelled, it was transformed into a digital experience. Data from Bizzabo found that 93% of event marketers plan to invest in more virtual events moving forward. Event Time.

Template 52

Template Landing Pages Custom Publishing Youtube 52

RebelMouse

DECEMBER 17, 2020

The unprecedented pandemic in 2020 turned the world of event marketing upside down. All over the world, if a scheduled in-person event wasn't cancelled, it was transformed into a digital experience. Data from Bizzabo found that 93% of event marketers plan to invest in more virtual events moving forward. Event Time.

Template 52

Template Landing Pages Custom Publishing Youtube 52

Convince & Convert

AUGUST 3, 2017

Back in March 2017, Facebook reported 1.94 Yet, too many small businesses do not understand how to utilize the platform properly: In May 2017, a study of over 4,700 US small businesses found that only 24 percent were seeing positive ROI on Facebook. Here are eight steps to walk you through the Facebook page optimization process.

Facebook 162

Facebook Optimization Work Management Marketing Management 162

Marketing Insider Group

JANUARY 2, 2024

Social media isn’t the king of the castle anymore. That’s right – we’re first hand witnesses to the decline of social media as the go-to source for driving web traffic. While social media platforms are still bustling with activity, boasting billions of users worldwide, there’s a twist in the plot.

Social Media 253

Social Media Social Marketing Media Content Marketing 253

Hubspot

FEBRUARY 1, 2021

Ticket sales tip #1: Get John Legend to speak at your event. We really did invite John Legend to speak at one of our INBOUND events , but the truth is, you don’t need an A-lister to get people to attend. With online events being on the rise and remote work becoming the norm, it may seem easier than ever to reach a lot of people online.

Inbound Marketing 98

Inbound Marketing Tips Planning Paid Search Agency 98

Webbiquity

OCTOBER 11, 2022

Your site should serve as a digital pre-sales engineer, making it easy for visitors to find the information they need about your products or services in order to decide to do business with you. Make updating your site part of your routine to keep clients engaged and informed. Use Social Media Platforms to Your Advantage.

Digital Asset Management 272

Digital Asset Management Product Brand Identity Branding 272

Hubspot

FEBRUARY 3, 2021

of contest shares are done on Facebook ? Additionally, Facebook has over 2.7 Social media contests and giveaways are an excellent way to engage fans and acquire followers. Today, let's review everything you need to know about running a Facebook giveaway. Facebook Giveaway Rules. Did you know that 78.4%

Facebook 101

Facebook Rules Barriers Tagging 101

Webbiquity

MAY 16, 2023

Which means those annoying cookie consent banners and popups will remain with us, on most sites, a while longer. 117 reviews) This is a fantastic tool for B2B SaaS and ecommerce sites, but isn’t simply a UGA replacement. All of the alternatives below have stronger privacy protections built in. MixPanel Capterra rating: 4.5 (117

Marketing Analytics Tools 342

Marketing Analytics Tools Analytics Google Work Management 342

Martech

APRIL 17, 2024

It measures interactions (“events”), not visits. The new key events are a positive thing. Now we have three different levels of events. There are page views and things like that, key events, like newsletter sign-ups, and conversions, like, making a sale or getting a lead. Q: Anything users like about GA4?

Marketing Analytics Tools 108

Marketing Analytics Tools Analytics Google Pricing 108

Optinmonster

JUNE 29, 2021

Do you want to add a Facebook activity feed to your website but not sure where to start? Facebook is one of the best assets for modern online stores and content marketers. This leverages your site’s traffic to help grow your social presence. Add a Facebook Activity Feed to Your Website. Facebook groups.

Activities 66

Activities Facebook Marketing Websites Bundling 66

SpotMe Blog

APRIL 28, 2022

As the effects of the pandemic begin to ease, hybrid events are becoming a go-to event type for more and more industries. To ensure a smooth event is achieved, companies can’t just hope and pray for things to go right, they need certainty. What are Hybrid Event Management Companies? . Meetings & Incentives .

Paid Search Agency 59

Paid Search Agency Work Management Marketing Management Companies 59

Outbrain

OCTOBER 6, 2021

What the Facebook Outage Teaches Us About Today’s Online Media Landscape. Yesterday Facebook was offline for 6 hours. According to Cloudflare it came down to a likely human error and a faulty code update that locked Facebook out of its own data centers. Some publishers rely heavily on social referral traffic.

Facebook 49

Facebook Lock-In Traffic Click Rate 49

Webbiquity

JULY 13, 2021

billion) are active social media users. Those are just a few of the findings from the just-released Digital 2021 Global Overview Report , compiled by We Are Social and Hootsuite. While the world’s population grew just 1% in 2020, the number of social media users increased 13.2%. 60% have Internet access. And 54% (4.2

Internet Marketing 317

Internet Marketing Mobile Marketing Social Media Google 317

Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. You could post on community review sites or live-stream it to the masses. You could post on community review sites or live-stream it to the masses.

Social Media 145

Social Media Social Marketing Media Curation 145

Marketing Insider Group

AUGUST 11, 2023

In today’s digital landscape, social networks play a pivotal role in business growth and brand awareness. This comprehensive guide explores the top social networks that offer unique opportunities for businesses to connect, engage, and thrive in the online sphere.

Social Networks 179

Social Networks Business Work Management Social Media 179

Hubspot

AUGUST 24, 2020

According to a recent study from Statista , Facebook has an estimated 2.7 There's no social media platform more prominent or ubiquitous. A well-maintained Facebook presence is central to many — if not most — companies' social media strategies. The History of Facebook Ads. Image Source: Business 2 Community.

Paid Search Agency 101

Paid Search Agency Facebook Ads Mobile Advertising 101

Convince & Convert

APRIL 10, 2018

It used to be you spent five minutes registering for an event and then showed up on the big day, went to a few workshops, drank two free Coronas, and went home. Social media changes all of that, enabling events and their planners to have long-term, nuanced, shifting interactions with attendees. Invigorate.

Buzz 107

Buzz Social Media Media Conference 107

Sprout Social

APRIL 15, 2019

If you have absolutely no idea how to approach your Facebook advertising strategy these days, you aren’t alone. It’s no secret that Facebook’s organic reach has taken a nosedive. But before you write off Facebook as a lost cause, think again. Of course, that doesn’t mean that Facebook ads are foolproof on their own.

Facebook 111

Facebook Advertisements Advertising Marketing & Strategy 111

Webbiquity

MAY 1, 2018

Trade show or event marketing offers an excellent opportunity for businesses and marketers to gain valuable face-to-face time with potential clients, customers and business partners. However, digital technology, and social networking sites in particular, have fundamentally altered the way events are experienced.

Trade Show 204

Trade Show Social Networks Social Media Advertising Agencies 204

PathFactory

FEBRUARY 8, 2021

Creating a stellar virtual event requires a lot of hard work and most times it is done months in advance. All that effort shouldn’t go to waste once the virtual event is over, however. Rather, you can take advantage of existing content as the foundation for your social media posts, videos, and webinars. Use it as gated content.

ROI 75

ROI Advertising Mediums Youtube Webinar Metrics 75