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B2B Paid Social Benchmarks: What We Learned From $15M in Spend on Facebook and LinkedIn

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How to look at the data LinkedIn vs. Facebook for B2B marketing What are the best CTAs? But after analyzing nearly $15M of ad spend, we’ve zeroed in on some of the ways our customers are boosting their LinkedIn and Facebook campaign performance. LinkedIn vs. Facebook for B2B marketing. Key differences.

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B2B Paid Social Benchmarks: What We Learned From $15M in Spend on Facebook and LinkedIn

Metadata

How to look at the data LinkedIn vs. Facebook for B2B marketing What are the best CTAs? But after analyzing nearly $15M of ad spend, we’ve zeroed in on some of the ways our customers are boosting their LinkedIn and Facebook campaign performance. LinkedIn vs. Facebook for B2B marketing. Key differences.

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How to Promote an Event (Even if You’re Not Hosting it)

Heinz Marketing

Virtual and hybrid events are everywhere these days, and they’re not going away anytime soon. While it’s great they give a lot of opportunities to learn, grow, and network, the sheer amount of events out there can become overwhelming. That being said, you don’t have to host every event to move the needle forward.

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5 Successful Lead Generation Strategies

Zoominfo

Get Comfortable With Virtual Events. The COVID-19 pandemic forced many businesses to shift their tradeshow and events strategy. Events that captured leads offline have now been moved online. 89% of event organizers say virtual or hybrid events will be a part of their organization’s long-term strategy.

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UTM tagging: Getting started in Google Analytics 4

Martech

Sample sources can be facebook, google, twitter, linkedin (UTM source and medium elements must always be lowercase). How is it getting to me? Why is it coming to me? How does it work? By using elements called “UTM parameters.” These include: utm_source — Where traffic is coming from. More below.

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31 free social media templates that will elevate your workflows

Sprout Social

Facebook marketing strategy template Facebook is synonymous with social media. This spreadsheet template provides a framework for revamping and revitalizing your Facebook marketing strategy. LinkedIn marketing strategy template LinkedIn is more than just a hub for individual networking. Download the template 4.

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Want Speakers that Wow? Look to Your Event Data

Attendify

But if your speaker selection is off, your event has a big problem. That’s because while destination choice and networking opportunities are two top factors impacting event attendance (no data yet on coffee toppings), educational content is the number one driver that brings people to events. What we mean by “event data”.