Convince & Convert

MARCH 30, 2011

Seasons, weather, holidays, life events (birthdays, anniversaries, etc.), major sporting events, current events, trending news and more. Check Google Trends , Twitter Search , or Trendistic for trending topic inspiration. Include holidays, major TV or sporting events, movie release dates, school breaks, etc.).

Relevance 141

Relevance Paid Search Agency Urgency Marketing Multi-Channel 141

Hubspot

NOVEMBER 30, 2016

One average, Facebook is home to 1.18 For brands, posting on Facebook alone isn't enough anymore -- especially for ones just starting out. Sure, you can throw money at your efforts to drive people to your Facebook Page and send them to your website, but that only works if you're smart about it. The lesson for Facebook marketers?

Facebook 28

Facebook Paid Search Agency Work Management Ads 28

Optinmonster

JULY 5, 2021

A lead capture page is a dedicated landing page where visitors can sign up for email newsletters, get a quote, register for events, buy a product, and much more. That means you can send people from different social media channels and PPC ad campaigns to the same lead capture page. What Is a Lead Capture Page?

Lead Capture 70

Lead Capture Lead Scoring Lead Ranking Leads 70

Webbiquity

DECEMBER 1, 2010

Of eleven different marketing categories, all of those in which marketers said they plan to increase spending in 2011 are online activities: website design / optimization and social media topped the list with 69% of companies planning larger budgets in these areas, followed by virtual events and webinars, SEO, email marketing and paid search.

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Trends Planning 100

Optinmonster

FEBRUARY 26, 2020

What is the future of PPC? In this article, we share 10 PPC best practices to keep you ahead of the changes and get the most out of your marketing budget. Before we get into the PPC best practices, let’s take a look at some of the most commonly asked questions about PPC. What Is PPC (Pay-Per-Click)?

Marketing Budget 89

Marketing Budget Paid Content PPC Budget Programs 89

Adobe Experience Cloud Blog

OCTOBER 26, 2011

Marc posted on Facebook that Larry’s Sunday keynote had set a low bar for Marc’s presentation. Oracle not only canceled Marc’s Wednesday morning keynote at 3:30 pm the day before; it publicly returned his $1 million event sponsorship. Event Marketing. Serious props go out to a marketing team that can execute such an event.

PR 48

PR Salesforce.com Multi-Channel Planning 48

Hubspot

MAY 27, 2015

Before I became an inbound marketer, I once made $50,000 a month spamming Google. Google made me do it. They rationalize spamming Google's index in so many ways: We're helping Google improve their algorithm! Google's lying to people. Google Made Us Do It. I worked a maximum of 10 hours a week.

Google 28

Google De-duplication Skype CAN-SPAM 28

Unbounce

MARCH 30, 2021

Assuming that most folks will choose to keep their data private, these people will essentially become ghosts when it comes to PPC campaigns on platforms like Facebook and Instagram. We’re talking about far-reaching privacy trends that may have you rethinking traditional PPC models. Why all the fuss about Facebook then?

Advertising Agencies 142

Advertising Agencies Advertisements Advertising Opt-out 142

Convince & Convert

SEPTEMBER 21, 2010

Tired of chasing shiny objects, and setting up Twitter and Facebook accounts with clear direction, or success metrics? Unbelievable turnout (more than 260) for a first-time event, and tremendous kudos to Fred Von Graf , who organized it practically solo. link] Park Howell Sorry I missed you at today’s event.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Hubspot

FEBRUARY 2, 2017

If you're already using pay-per-click (PPC) techniques to power your presence on Facebook, Twitter, or Google, consider yourself lucky -- you can add LinkedIn to that list, too. Consider asking people to "Download your ebook now," or "Click now for free samples," instead of writing copy that's devoid of actionable next steps.

Linkedin 28

Linkedin Paid Search Agency Ads Cost Per Click 28

Single Grain

DECEMBER 19, 2023

In this post, I will present a list of awesome paid, freemium (meaning that you need to pay only if you wish to use extra features) and free SEO tools to improve your Google ranking. Metrics and Analysis – Import valuable SEO data from Google Search Console including impressions, clicks, average position and CTR (Click-Through Rate).

Lead Ranking 98

Lead Ranking Lead Scoring Budget Programs SEO 98

Hubspot

JUNE 7, 2012

For example, you can create a dynamic list of anyone who has already signed up for an event, and block that continually updating list from future sends designed to promote the event. email, social, ppc, etc.). For Facebook: [link] [link]. For Google+: https://plusone.google.com/_/+1/confirm?hl=en&url=

Email Marketing 28

Email Marketing Tips Ad Frequency Planning 28

Hubspot

DECEMBER 12, 2011

commentary on industry/company topics, descriptions of events, photos, videos, etc.). This is often displayed on search engine results pages below the page title as a sample of the content on the page. PageRank - A number from 0-10, assigned by Google, indicating how good your overall SEO is.

PageRank 28

PageRank SEO Lead Ranking Lead Scoring 28

Convince & Convert

FEBRUARY 23, 2010

Sample tactics include writing blog posts, sending promotional tweets, creating and posting videos, and blog commenting. We also find Facebook fan pages that try to explain product features (wrong again, as it’s unlikely that non-customers are going to fan your page, thus talking about features is preaching to the converted).

Social Media 117

Social Media Webinar Metrics Media Marketing & Strategy 117

Buzz Marketing for Technology

SEPTEMBER 30, 2008

I made a choice of Linkedin over Facebook preferring it for its business perspective and it is paying off in terms of job contacts. I found your sample profile… er… dry. Hope to see you again at an upcoming event! Upcoming.org Events. More of chrisbrogans events. Comment by Christopher S. check it out.

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Linkedin Network Marketing 100

Convince & Convert

APRIL 20, 2010

More from Convince and Convert 5 Ways to be a Social Networking Smash How to Create a Share of Voice Report Does Your Facebook Page Have a Pulse? I am showing as 2291 keywords where my site appears in Google's index, but only 170 words where they have actually clicked through to the site itself.

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

Hubspot

JANUARY 21, 2013

So if you're using PPC to power your presence on Facebook, Twitter, or Google, consider yourself lucky -- you can add LinkedIn to that list, too. or "Click now for free samples!" After doing some research, you found that the people near your store and on LinkedIn are actually looking for flowers for corporate events.

Linkedin 28

Linkedin Paid Search Agency Cost Per Click Ads 28

Single Grain

JUNE 3, 2021

45% are investing in PPC ads. . Content management skills to oversee the optimization and marketing of content on different channels like SEO, PPC, Social Media, Email and Blog. Organize Events. When an event is being organized, you need to keep the business goals in mind. 44% of businesses are investing in SEO.

Resource Management 98

Resource Management Paid Search Agency Planning Work Management 98

Convert

SEPTEMBER 14, 2020

How to set up UTM parameters in Google Analytics. How Google Analytics processes traffic sources UTM Parameters Best Practices. Without UTM parameters used with Google Analytics, you wouldn’t be able to track such complexity. For instance, Instagram, Google, Facebook, ActiveCampaign, etc.

Paid Content 101

Paid Content Conversion Marketing Analytics Tools Advertising Mediums 101

Unbounce

JUNE 29, 2021

Whether you’re announcing your new business, creating an event page, or promoting a new product, you’re going to need more than a shiny landing page to get people to sign on the dotted line. Invite people to an event? What you need is a landing page strategy. Do you want to: Verify customer demographics? Lead visitors to a new offer?

Landing Pages 143

Landing Pages Paid Content Top of Funnel Marketing & Strategy 143

Moz

MAY 2, 2019

The businesses that are consistently listed in the local three pack or page one of the Google Maps search results, when you click ‘More Places’ on the local pack or the search results (page one) for your queries! Head over to Google and run a search of the unbranded keywords in your list. Which competitors should you audit?

Acquisitions 57

Acquisitions Ideal Customer Profiles Webinar Metrics Marketing & Strategy 57

Scoop.it

JULY 9, 2019

For example, we can define personalization for e-commerce, PPC, demand generation, and email. This translation is via Google translate and isn’t always accurate but it is ultimately better than nothing. Here’s a sample persona template that gives you an idea of what you should include in your persona.

Personalization 83

Personalization Paid Search Agency Demand Generation Agencies Campaigns 83

Single Grain

OCTOBER 13, 2020

Or, if you want to make things really expedient, you can sign up with your Facebook or Google account so you don’t even need to type a single letter: Once you’ve input your basic information, Wix will ask you a few questions to help guide your experience. Dive Deeper: 8 Facebook Ad Copywriting Tricks to Maximize Conversions.

eCommerce 145

eCommerce Marketing Websites CMS Development Domain 145

Hubspot

FEBRUARY 27, 2019

If you're already using pay-per-click (PPC) techniques to power your presence on Facebook, Twitter, or Google, consider yourself lucky — you can add LinkedIn to that list, too. Consider asking people to "Download your e-book now," or "Click now for free samples" instead of writing copy that's devoid of actionable next steps.

Linkedin 100

Linkedin Paid Search Agency Ads Campaigns 100

Huptech Web

JULY 7, 2022

Organize surveys, meet-ups, events, etc. Google AdWords, etc. Showcase your brand identity with paid social media ad tools like Facebook, Instagram, and LinkedIn ads. Give free samples of your products for the price of the shipping. Related services SEO services Local SEO services eCommerce SEO services PPC services 14.

CMS Development 52

CMS Development eCommerce Paid Content Marketing Websites 52

Webbiquity

JANUARY 17, 2011

Facebook is the world’s most visited social media brand with 54% of the worlds internet population visiting the brand. More than 700,000 local businesses have active Pages on Facebook. Facebook, Twitter Growing As Video Referral Sources by MediaPost Online Media Daily. Are Twitter Followers Better Than Facebook Fans?

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Convince & Convert

MARCH 9, 2010

A recent study by Econsultancy called “ The Value of Social Media &# shows that companies are overwhelmingly using the “Big 4″ of Facebook, Twitter, YouTube, and Linkedin for their social media efforts. What about Baskin Robbins – with a promotion offering free samples (and extra napkins)?

Social Media 133

Social Media Media Webinar Metrics Marketing & Strategy 133

Hinge Marketing

JULY 21, 2022

Free tools like Google Analytics are essential. Google Analytics gives you the ability to identify your traffic sources (e.g., All event organizers and publishers will ask for your website URL to find proof you have the expertise to deliver a talk or write an article about the topics you’re pitching to them.

Paid Content 92

Paid Content CMS Development Lead Ranking Work Management 92

Single Grain

NOVEMBER 16, 2023

Here is a sample of a SaaS customer journey map: Identify Touch Points : Pinpoint the various touch points where your audience interacts with your brand, from the initial discovery to ongoing usage. To make this easy, use keyword research tools such as Google Keyword Planner, Semrush, Ubersuggest, Ahrefs and WordStream.

Paid Content 98

Paid Content Enterprise Management Webinar Metrics Work Management 98

Directive Agency

MAY 9, 2017

Here’s a sample of daily inputs for a high-performing VP of Marketing: Assign Daily Objectives For Each Team Member. Advise client to post to all personal LinkedIn, Twitter, & Facebook Accounts at organization or marketing team. Share to 10+ Facebook Groups on Blog Topic or Industry. Evangelize Brand. Speaking.

Paid Search Agency 85

Paid Search Agency Work Management Enterprise Management B2B Marketing 85

seo.co

DECEMBER 8, 2020

Google Updates. There is skill, strategy, and nuance required to manage an effective PPC (pay-per-click) campaign , but those details are well-defined and easily available for any business owner who chooses to learn them. Now, search Google for those terms. . + Introduction to Online Marketing & SEO. Structural On-site SEO.

Paid Content 111

Paid Content Online Marketing Planning CMS Development 111

Single Grain

SEPTEMBER 20, 2022

70% of survey respondents said that SEO is better than PPC for generating sales. Often, they will display a list of brand logos of the companies they have helped: You can also ask for content samples and ad campaign samples to better understand their work. Top clients include: Facebook. 3) Growth Machine.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Marketing Agencies 1 52

Anteriad

APRIL 25, 2023

We’ve all been there—you’ve heard a new buzzword in a meeting or at an event and made a mental note to research what exactly it means later. Affiliates commonly use organic search rank and PPC marketing. Machine learning algorithms build mathematical models based on sample data or “training data.” You’ve come to the right place.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

We’ve all been there—you’ve heard a new buzzword in a meeting or at an event and made a mental note to research what exactly it means later. Affiliates commonly use organic search rank and PPC marketing. Machine learning algorithms build mathematical models based on sample data or “training data.” You’ve come to the right place.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

B2B Marketing Zone Posts

JULY 7, 2010

Everything Technology Marketing , June 12, 2010 Earlier this week, I was on a panel at the WIT event “The Intersection of Marketing & Technology&# in McLean, VA. What’s a Facebook fan worth? I’ve had a few clients ask me recently what a Facebook fan is worth. and keeping! Is Traditional B2B Marketing Dead?

Social Media 40

Social Media Inbound Marketing Enterprise Management Social Marketing 40

Convert

OCTOBER 25, 2022

Google Analytics is your best friend here when it comes to seeing what pages convert and what pages have room for improvement. Consider sample size when designing tests. You can use sample size calculators so that you know enough users have participated in your test in order to make more accurate conclusions.

Paid Content 59

Paid Content Tips Top of Funnel Paid Search Agency 59

Convince & Convert

JULY 9, 2010

A recent event produced by my agency with client CoverGirl®, bears this out. Each year, Nordstrums hosts an incredible evening where they shut down the whole store and entertain us all with food, drink, music, dancing, merriment, make-up and perfume samples, the works… and of course we all *shop*!!!

Personalization 122

Personalization Paid Search Agency Transparency PR 122