Anything Goes Marketing

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How to Prevent List Attrition yet Drive Event Attendance

Anything Goes Marketing

This week's blog post was inspired by an idea by Yaro Starak over at Entrepreneurs-journey.com who suggested to look for blog ideas by scanning Facebook groups. The bottom line is that the marketing team needs to promote events but the more emails that are sent may lead to list attrition.

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Tips on Using Twitter to Boost Your Marketing Efforts

Anything Goes Marketing

If you’re at an event, have a cool employee get together or doing a live webinar, all you need to do to make your Twitter account come alive is a camera phone and a Twitpic account. Think about how you can time the changes to your pictures to promote events or product launches. A Picture is Worth a Thousand Words.

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B2B Marketing Trends From Eloqua Experience 09 Via Twitter

Anything Goes Marketing

This sold out event brought together some of smartest marketers from all over the world. This made the event even more exciting as tweeters could listen to speakers, engage other tweeters, tweet their experiences, and see what others were tweeting about all at the same time! The result was better than Eloqua could ever have expected.

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Email Tips for the New Year Part I

Anything Goes Marketing

Here are a few items I liked: Send a text follow up email to those that didn't open or click on your initial newsletter/event (my tip: automate this process if possible using email automation tools). Consider using social media sites like Facebook and MySpace to grow your lists. Does your company have a Facebook group?

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Email Marketing Metrics You Should be Tracking

Anything Goes Marketing

You may be saying – wait a minute, ski jumping is an Olympic event so what’s the problem? The “problem” is that these athletes are women and the IOC has not sanctioned women’s ski jumping as an official event making it the only Winter Olympics activity that does not allow women to compete in. Tweet This!

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Web 2. Slowww - Low Adapatation by Corporations

Anything Goes Marketing

For many companies, this requires a fundamental shift in the way that marketing is seen as typically B2B marketers are focused on advertising, events/trade shows, and direct marketing. Private Blogs Don't Count (Either Does Being on Facebook and Having 500 Friends That are Co-Workers) Does your company have an internal blog?

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