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Conference Focuses on Making the Most of Customer References

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If you are involved in such a program, or if you simply have the responsibility for working with customer references and success stories, you will likely benefit from an upcoming event:  The 2009 Customer Reference Forum. This conference is scheduled for February 17-19, 2009 near San Francisco.

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Recruiting Customer References on your Website

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Links to current case studies and customer videos, user groups, and events. Typical content on a customer reference page includes: A discussion of program activities and benefits for participating customers. An online form for expressing interest in becoming a reference customer. A link to request a reference call or visit.

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Buyers Increase Use of New Info Sources

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Virtual events. Buyers involved in large purchase decisions are more hungry than ever for information resources, according to an article published by Marketing Sherpa. The resources with the highest levels of increased usage (20% or more): . Search engines. Business news and information websites. Vendor websites. Research and analysts.

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Technology PR Sessions at 2008 PRSA Conference

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There's also a very tantalizing dinner event and tour of GM’s OnStar Command Center for  the PRSA Technology section. Maximizing relationships with consumer and business audiences. Green marketing and sustainability. The keynote speech by Craig Newmark, founder of Craigslist. Learn more about the 2008 PRSA conference.