WebMarketCentral

FEBRUARY 12, 2007

Average attendance per event increased by about 9%. - On average, more than half of registrants actually participate in the event. - The use of live webcasts grew significantly faster than on-demand events, and account for the vast majority (85%) of webcasting events. Podcasts are also less expensive to produce.

Webcast 20

Webcast Trends PR Marketing Mix 20

WebMarketCentral

JUNE 16, 2008

That means PR pros have to treat bloggers (somewhat) like traditional journalists: invite them to events, give them special treatment, and provide them with access to key executives. A key reason Barger has been so successful in his role is that he understands that "community" isn't only online.

Social Media 20

Social Media Media Web 2.0 Blogger 20

WebMarketCentral

NOVEMBER 18, 2009

Events (Online or Offline). Again, publishers are in a unique position to bring together a wide range of participants from both the vendor and buyer sides for online or live events focused on education, networking and yes, marketing. Republishing - Providing a Forum for Thought Leadership Content.

Social Media 20

Social Media Aggregators Thought Leadership Media 20

WebMarketCentral

MAY 19, 2008

The Blogging for Business (B4B) Conference coming up in Salt Lake City on June 6 will feature an intriguing lineup of speakers , including: Brian Critchfield of Navel Marketing on how the consumer revolution is driving transparency in marketing; Charlie Craine , Director of Interactive Media for the Deseret News; Christopher Barger , GM's Director (..)

PR 20

PR Conference Social Media Blogger 20

WebMarketCentral

FEBRUARY 14, 2007

The publication used seven criteria (price, features, registration form / thankyou customization, automated email reminders, call-in audio options, event reporting, and event recording options) to evaluate the following web conferencing providers: - Convoq ConferenceASAP - GoToWebinar - iLinc - Infinite Conferencing - MeetingBridge - MegaMeeting - (..)

Service 20

Service Webcast Vendors Lead Scoring 20

WebMarketCentral

FEBRUARY 29, 2008

It's a one-stop page for marketing-focused intelligence from market leaders.

Webcast 20

Webcast Video Marketing Hubspot Tagging 20

WebMarketCentral

NOVEMBER 5, 2006

Do buyers attend seminars, conferences, and webinars (and, if so, how do they find out about these events)? - - Which methods are buyers most likely to use to identify professional service providers? - Do purchasers of professional services visit service provider websites? How influential are those websites in the purchasing process?

Lead Generation 20

Lead Generation Customer Surveys Service Generation 20

WebMarketCentral

SEPTEMBER 15, 2008

Put current events in context with news search engine Silobreaker by Pandia Search Engine News Check out this review of research tool Silobreaker, "a different news search service (which) aims to deliver meaning and relevance, not just aggregate and rank news.by Though acknowledging some problems, Pandia calls it an "amazing resource."

Marketing Budget 20

Marketing Budget Web 2.0 Research Paid Search Agency 20

WebMarketCentral

JULY 25, 2007

Generally, about 30% of registrants participate in the live webcast, while another 25% view the archived event. Typically, just over half of registrants actually attend or view the webcast. Nearly half of all registrations occur within 10 days of the webcast; 10% happen on the day of the session.

Webcast 20

Webcast Advertising Benchmark Webinar Metrics PR 20

WebMarketCentral

DECEMBER 6, 2007

Broad elements to include here are: Advertising Public Relations Online Marketing Direct Appeal Branding Events Co-op and Channel Marketing Etc. Marketing & PR Strategies These are high-level statements of how prospects will be reached, such as "Increase awareness and build credibility through PR."

Planning 20

Planning Marketing Plans Paid Search Agency Banner Ads 20

WebMarketCentral

NOVEMBER 1, 2007

In this case, yes—Zanby combines features common to other social tagging sites (such as the ability to browse and create groups) with a powerful set of collaboration features, such as the ability to upload/share documents and photos, create lists, arrange events and start or contribute to message threads.

Social Media 20

Social Media Digg Media Tagging 20

WebMarketCentral

MAY 21, 2008

Problem is—and I hate to say this for fear events could somehow suddenly prove me horribly wrong—there doesn't appear to be any recession, at least certainly not from an online marketing standpoint.

Planning 20

Planning Tagging Tactics SEO 20

WebMarketCentral

MARCH 4, 2009

Okay, that's a bit awkward in words, but makes more sense as a picture: The starting point is typically content —a blog post, video, podcast, article, photo, a resource such as an industry-specific glossary or calendar of events , or other means of expression.

Social Media 20

Social Media Web 2.0 Media Wiki 20

WebMarketCentral

JANUARY 7, 2009

10 SEO myths debunked by iMedia Connection Writer Micha el Estrin interviews a group of SEO experts to dispel some "common misperceptions about SEO" such as that SEO is about secret tactics, submitting your site to thousands of directories is helpful, SEO is a one-time event, and my favorite, "SEO is free."

SEO 20

SEO Microsite Best Practices SEM 20

WebMarketCentral

SEPTEMBER 21, 2006

One went only to customers, and focused on topics customers cared about: new product releases, patches, usage tips, changes in support offerings or hours, customer events and the like. First, the newsletter was split into two separate publications. to more an industry newsletter that just happened to be sponsored by the company.

Newsletter 20

Newsletter Effectiveness Opt-out Paper 20

WebMarketCentral

JUNE 3, 2009

The 6 Untold Reasons Why Businesses Fail by Growthink Dave Lavinsky elaborates on six common but often unrecognized causes of business failure, such as confusing ego with a business opportunity, trusting "white lie" feedback and failing to make a 100% commitment.

Brand Identity 20

Brand Identity Branding Marketing & Strategy Best Practices 20

WebMarketCentral

APRIL 2, 2009

Strategy—help identify how social media fits with existing activities such as SEO, PR and event marketing. More specifically, these are some of the services a social media consultant can offer: Research—determine which venues are most important for a specific industry and company, and map out the key influencers in that space.

Social Media 20

Social Media Consulting Social Marketing Media 20

WebMarketCentral

MARCH 30, 2009

7 Ways to Get Your Website to Page 1 Organically – Day 2 SES San Jose by Top Dealer SEO This dispatch from last August's Search Engine Strategies event details a presentation from Shawn Moore of Think Profits on tactics for getting a site to the first page of Google.

SEO 20

SEO Best Practices Copywriting Internet Marketing 20

WebMarketCentral

MARCH 24, 2009

Tactics slated for cuts by large majorities of respondents included events, radio/TV, email to rented lists, and print ads. Paid search—one of the most cost-effective and measurable lead generation tactics—was actually in line for cuts by slightly more respondents than increases.

Social Media 20

Social Media Paid Content Paid Search Agency Web 2.0 20

WebMarketCentral

JULY 6, 2009

Bare Lying Google Myths by HomeBiz Resource Louis Liem summarizes the Q&A from a Google webmaster event by dispelling a number of common myths about SEO and how Google ranks websites.

SEO 20

SEO Marketing Proposals Best Practices PageRank 20

WebMarketCentral

NOVEMBER 5, 2007

Our strengths lie in the verticals we first started in (entertainment, hospitality, nightlife, events, and agencies), however today we service everyone from airlines to schools, healthcare and retail. WMC: Who do you view as your competitors, and what separates your offering from theirs?

Enterprise Management 20

Enterprise Management Paid Search Agency Work Management Marketing Budget 20

WebMarketCentral

MARCH 2, 2009

Local Search Ranking Presentation - SMX LoMo 2008 by Website Promotion Is Not Voodoo Will Scott , president of Search Influence, shares his presentation from the San Francisco for SMX Local Mobile event. His deck actually covers the organic search marketinging basics—keywords, content and links.

Link Building 20

Link Building SEO Ad Building Linkbait 20

WebMarketCentral

JULY 21, 2009

Click here to follow XYZ Company on Twitter: [link] Thanks Ugh!

Twitter 20

Twitter Web 2.0 RSS B2B 20

WebMarketCentral

APRIL 29, 2008

Laura Ries is a best-selling author and frequent speaker at industry events, as well as a principal of marketing consulting firm Ries & Ries in Atlanta. I'd love to name some names here, but don't want to violate the deadly blogging sin of wrath (above). So, instead, I'll point out some counter examples.

Blogger 20

Blogger RSS Ethics Tagging 20

WebMarketCentral

JUNE 30, 2009

The new fame: Internet celebrity by CNN Reporting from last year's ROFLCon , an event devoted to Internet culture, Anne Hammock describes how the web has changed the possibilities for, and very definition of, fame.

Marketing Budget 20

Marketing Budget Classified Ads Best Practices Budget Programs 20

WebMarketCentral

JUNE 1, 2005

We can't control these external events or circumstances, but we do have control over how we react to them. One, that life throws all of us curveballs (though thankfully for most of us these don't include having to pull a gun on a drunken Hell's Angel, as Rogan once had to), always surprising, sometimes very difficult and downright unfair.

Planning 20

Planning Research Resources Examples 20

WebMarketCentral

SEPTEMBER 26, 2007

That's when we started focused on live webcasting events. Since our original business enabled us to create a strong brand within the financial services and technology worlds, we leveraged that as we started to migrate the model in 2001. Of course with a lot of hard work, execution and some luck, we were able to win more customers.

Webcast 20

Webcast B2B Thought Leadership Lead Ranking Thought Leadership 20

WebMarketCentral

OCTOBER 20, 2009

Nabbing the ad sets in motion a sequence of events that spreads it in a very viral way through mobile, the internet and social networks. Again, Nabbit allows the consumer to Nabb the opportunity at the time they hear it and act on it when it is convenient for them.

Advertisements 20

Advertisements Advertising Campaigns Mobile Advertising 20

WebMarketCentral

JULY 13, 2005

news feeds, stock feeds, links and resources, events, Webcasts, white papers / expert knowledge, online support, e-commerce, online chat etc.). as well as determining what content should be on the site, how the navigation should flow, and what special features/capabilities should be incorporated (e.g.

Godaddy 20

Godaddy Webcast Budget Programs Paid Search Agency 20

WebMarketCentral

SEPTEMBER 23, 2009

We plan big events, create loads of new sales tools and collateral, place those all important ad campaigns. Our press release hits the wire, we hold some big chest-thumping event and then start selling our hearts out, having trained the sales force the day or week before. Then comes the big ‘Ta Da’.

Web 2.0 20

Web 2.0 Product Public Relations Tagging 20

WebMarketCentral

AUGUST 16, 2007

More crowd-pleasing than a premium trinket give-away, more alluring than booth babes, even more powerful than free beer—Danish advertising film agency viZoo has teamed with engineering firm Ramboll developed what may be, thus far, the ultimate tradeshow gadget: a giant 3-D holographic projector.

Trade Show 20

Trade Show Advertising Agencies PR Tagging 20

WebMarketCentral

NOVEMBER 10, 2006

Curious about what podcasting can do for your business? Check this out. The experts at Twin Cities marketing agency Provident Partners are offering a hands-on presentation and workshop on video and podcasting.

Advertising Agencies 20

Advertising Agencies Video Marketing Paid Search Agency Media 20

WebMarketCentral

JUNE 24, 2006

Mike Schultz , a principal at the Wellesley Hills Group , and his team of professional services marketing experts at RainToday.com have released a follow-up report to The Business Impact of Writing a Book , published earlier this year. Their new report, The Ultimate Guide to Publishing and Marketing a Business Book , lives up its name.

RSS 20

RSS Business Marketing Proposals Generation 20

WebMarketCentral

JUNE 22, 2006

Voting is open until midnight tomorrow, Friday June 23rd, for Marketing Sherpa's 2006 Reader's Choice Blog and Podcasting awards. Of the more than 1,000 blogs nominated, the WebMarketCentral blog was among the hundred or so across 11 different categories that made it onto the ballot.

RSS 20

RSS Internet Marketing Contact Marketing Marketing 20

WebMarketCentral

MAY 29, 2007

A "black swan" in the context of Taleb's book is a completely unexpected event that has a large impact. Black swan events can be positive as well, such as the end of the cold war. The first sighting of a black swan thus completely upset the established conventional wisdom.

Forecasting 20

Forecasting Tagging Act-On Buzz 20

WebMarketCentral

AUGUST 20, 2006

The experts in professional services marketing at RainToday.com recently released a *free* report entitled " The One Piece of Advice You Can't Sell Without."

RSS 20

RSS Opinions B2B Sales Marketing Report 20

WebMarketCentral

FEBRUARY 20, 2006

If you've ever thought about writing a book and wondered if the effort would be worthwhile, a new study suggests the answer is a strong "yes." Mike Schultz of RainToday.com interviewed 200 authors of business books to find out how they did it and how it impacted their ability to do business.

Generation 20

Generation Business RSS Case Studies 20