Vidyard

FEBRUARY 18, 2016

You’re ready to kick off the most memorable event of the year, right? But the big question is, will your event live on beyond this week? Video is like a time machine for your event content—if you set up your event video strategy from the start, attendees can rewind and re-live the amazing experience from your event whenever they want.

Press 50

Press Aggregators Youtube Video Marketing 50

Vidyard

FEBRUARY 12, 2016

You’re holding a major event for your key audiences. You’ve marketed the event well, and put a lot of bottoms in a lot of seats. But now, how do you start off the event? But what should a kick-off event video be like? How is it different from creating exciting pre-event videos? Why did they come to this event?

Video Marketing 50

Video Marketing Thought Leadership Webinar Metrics Advertising Mediums 50

Vidyard

JULY 8, 2016

We all know events are a great time to share your content. In fact, in-person events are rated as the most effective content marketing tactic, according to the Content Marketing Institute. But what about the content you can produce from your event? You don’t have to let video production eat away at your event budget.

Video Marketing 56

Video Marketing Budget Programs Case Study Case Studies 56

Vidyard

DECEMBER 10, 2013

Based on the 2013 data collected by the Content Marketing Institute, not only do 85% of B2B enterprise marketers leverage in-person events , but the majority are pretty confident the events are working with 71% citing their effectiveness. It’s also possible prospects want to talk to you before the event.

Campaigns 50

Campaigns Tips Landing Pages Conference 50

Vidyard

APRIL 10, 2015

Host an event? These events are one of the best ways to engage with prospects and customers, learn and share industry knowledge, and collect a plethora of leads that could fill your pipeline for the next few months. What videos should I be capturing at the event? Check out the video page we created after our Ignite event.

Video Marketing 55

Video Marketing Thought Leadership Conference Sales Qualified Leads 55

Vidyard

MARCH 27, 2015

Event season is upon us. It’s the time that we work wacko hours developing booth graphics, coming up with off-the-wall swag ideas, planning crazy parties, and ultimately building a way-too-cool event presence. And it all starts with a little pre-event build up. We all know it. Or at least that’s what we hope.

Conference 50

Conference Video Marketing Planning Marketo 50

Vidyard

FEBRUARY 4, 2016

We’re on the cusp of the first event season of the year, and the anticipation is palpable. So I’ll skip all that event mumbo jumbo and get right to it: if you can increase event registrations, your direct monetary return jumps, and. Surely you already know that including a video to promote your event is a supremely smart idea.

Video Marketing 50

Video Marketing Paid Search Agency Opt-out Click Rate 50

Vidyard

SEPTEMBER 20, 2016

Organizations including Influitive, Marketo, Reltio and the University of Waterloo have experienced direct results using Vidyard’s Personalized Video capabilities to convert more leads, increase attendance at important events and even recruit more students.

Open Rate 50

Open Rate Video Marketing Personalization Co-Registration 50

Vidyard

SEPTEMBER 20, 2016

Organizations including Influitive, Marketo, Reltio and the University of Waterloo have experienced direct results using Vidyard’s Personalized Video capabilities to convert more leads, increase attendance at important events and even recruit more students. Example of video personalized for recipient named Katie Watson. Phone: (281) 543-0669.

Open Rate 50

Open Rate Video Marketing Personalization Co-Registration 50

Vidyard

SEPTEMBER 20, 2016

Organizations including Influitive, Marketo, Reltio and the University of Waterloo have experienced direct results using Vidyard’s Personalized Video capabilities to convert more leads, increase attendance at important events and even recruit more students.

Open Rate 50

Open Rate Video Marketing Personalization Co-Registration 50

Vidyard

SEPTEMBER 18, 2020

Organizing and marketing an event isn’t easy. You can book the best venue, schedule the best speakers, and arrange the best catering—but the event will still fall flat if no one shows up. All those canceled live events will be looking to make up for lost time. Why Event Video? How to Use Video Before the Event 2.1

Event Marketing 163

Event Marketing Video Marketing Planning Thought Leadership 163

Vidyard

JANUARY 8, 2021

Your next sales kickoff or training event is going virtual for 2021. And if you need help getting your virtual event up and running, we’ve also included a list of tools for hosting and live-streaming virtual events. And as with any year, you’ll likely focus on soft skills, the sales process and using new technologies.

Training 141

Training Top of Funnel Resources Work Management 141

Vidyard

JANUARY 8, 2021

Your next sales kickoff or training event is going virtual for 2021. And if you need help getting your virtual event up and running, we’ve also included a list of tools for hosting and live-streaming virtual events. And as with any year, you’ll likely focus on soft skills, the sales process and using new technologies.

Training 74

Training Top of Funnel Resources Work Management 74

Vidyard

MAY 19, 2022

KITCHENER, Ontario – May 19, 2022 – The easing of pandemic-related constraints on in-person meetings and events did not slow rapid growth in the use of video for sales, marketing and other business communications, according to the fifth annual Video in Business Benchmark Report from Vidyard.

Advertising Benchmark 103

Advertising Benchmark Video Marketing Business User-Generated Content 103

Vidyard

JANUARY 8, 2021

Your next sales kickoff or training event is going virtual for 2021. And if you need help getting your virtual event up and running, we’ve also included a list of tools for hosting and live-streaming virtual events. And as with any year, you’ll likely focus on soft skills, the sales process and using new technologies.

Training 65

Training Top of Funnel Resources Work Management 65

Vidyard

DECEMBER 10, 2020

Watch the LinkedIn Live Event LIVE STREAM playback now! The Virtual Event’er: Most Awesome, Engaging, and Impactful Virtual Event Hosted By a B2B Brand. Winner: Axonify – AxoniCom LIVE was a creative spectacle that reimagined what’s possible in a virtual event. Explore the 2020 winners by category below: .

Video Marketing 139

Video Marketing Business Paid Search Agency Advertising Agencies 139

Vidyard

JANUARY 7, 2020

Like a movie trailer, a promo video is a mini commercial with the goal of pushing viewers to check out a product, service, event, or content asset. Event Invitations 4.1 Hubspot: The Event Invitation 7.3 Consider featuring promo videos in places like: Website and Landing Pages: Wherever your product, event, or asset lives.

Video Marketing 102

Video Marketing Ad Building Top of Funnel Advertising Funnels 102

Vidyard

MARCH 15, 2021

You can use personalized videos to increase email conversions, boost landing page sign ups, increase event attendance, make nurture more personal, improve customer satisfaction, and more. DoubleDutch Supercharges Event Invites 7.3 Marketo’s Personalized Event Invite Increased CTR 144% What is Personalized Video?

Video Marketing 123

Video Marketing Personalization Marketing Automation Services Top of Funnel 123

Vidyard

AUGUST 26, 2020

You may have already realized why online events are great for your marketing strategy. They’re easier for your viewers to attend, they put less stress on your budget, and they let you drive ongoing demand by converting event recordings into evergreen content. Webinars are one of the best uses of your online event bandwidth.

Webinar Metrics 147

Webinar Metrics Co-Registration Bandwidth Demand 147

Vidyard

APRIL 30, 2021

Promoting an Event or Webinar 2.9 If you met the prospect at a networking event, hover over the event website so they remember where you met. Promoting an Event or Webinar. Use a video to invite your prospects to an upcoming event or webinar and take advantage of the opportunity for virtual networking.

Template 137

Template Video Marketing Top of Funnel Ideal Customer Profiles 137

Vidyard

FEBRUARY 12, 2020

Videos of Special Events. Livestream sessions for remote employees and record these events for later viewing for employees who couldn’t attend in person. For Livestreams and Special Events. Don’t worry too much about the production quality of your special event live streams.

Video Marketing 158

Video Marketing Work Management Marketing Management Training 158

Vidyard

JANUARY 7, 2020

Like a movie trailer, a promo video is a mini commercial with the goal of pushing viewers to check out a product, service, event, or content asset. Event Invitations 3.3 HubSpot: The Event Invitation 6.3 Consider featuring promo videos in places like: Website and Landing Pages : Wherever your product, event, or asset lives.

Video Marketing 65

Video Marketing Ad Building Top of Funnel Advertising Funnels 65

Vidyard

SEPTEMBER 18, 2020

Organizing and marketing an event isn’t easy. You can book the best venue, schedule the best speakers, and arrange the best catering—but the event will still fall flat if no one shows up. All those canceled live events will be looking to make up for lost time. Why Event Video? How to Use Video Before the Event 2.1

Event Marketing 65

Event Marketing Video Marketing Planning Thought Leadership 65

Vidyard

MARCH 30, 2022

It offers a wide range of content, events, and networking opportunities that are all free to participate in. SDR Nation grants members access to exclusive training, events, and workshops, actionable ideas for how to improve as an SDR, and the opportunity to meet some incredible mentors.

Sales Management 103

Sales Management Communities Top of Funnel Cold Calling 103

Vidyard

MARCH 6, 2018

For Events, Tradeshows, or Conference Invites. Videos can also be used to inform employees about upcoming events. For example, if your company is attending a world renowned trade show, it may be a good idea to put together a video about what the event is about and what the company is hoping to achieve by attending.

Video Marketing 120

Video Marketing Trade Show Work Management Distribution 120

Vidyard

MARCH 31, 2020

Event follow-up : reach out to new leads following your events with a short video. Event marketing : Use the power of video to improve outreach to potential partners, sponsors, speakers, and attendees for your upcoming events. Add it to your email signature with a hyperlinked thumbnail image.

Creativity 65

Creativity Video Marketing Business Paid Search Agency 65

Vidyard

DECEMBER 10, 2019

Hosted over 100 community-focused events in their office including programming to support LGBTQ+ in Technology with Makingspace, Girl Geek Dinners, House of Friendship, Ladies Learning Code and many others. These community events bring together young professionals in fun and unconventional ways to connect, build and maintain our community.

Communities 71

Communities Work Management Press Act-On 71

Vidyard

DECEMBER 19, 2017

Live webinars are facilitated through a webinar platform, and allow users to upload slides, video, or other visual content and present to an audience that has pre-registered for the event. Recorded webinars function in a similar manner, but consist of a pre-recorded presentation played back either on demand, or as a simulated live event.

Webinar Metrics 118

Webinar Metrics Video Marketing B2B Marketing Multi-Touch Attribution 118

Vidyard

DECEMBER 5, 2017

A video with an event should be the norm, never the exception. Interactive events are moments that you choose to enhance the video experience for your customer. Maybe you use interactive events to collect names with a lead capture form. So why do so many videos just fade to black after they end?

Video Marketing 72

Video Marketing Content Webinar Metrics Lead Capture 72

Vidyard

OCTOBER 27, 2017

Before attending, we sign up for conferences and get dozens of emails asking us to spend time at various booths, breakfasts, and events. Not to mention the days following the event when your inbox and voicemail fill up with different sales reps trying to regain your attention. Here are a few examples: Before the event.

Conference 73

Conference Video Marketing Vendors Template 73

Vidyard

DECEMBER 10, 2019

Hosted over 100 community-focused events in their office including programming to support LGBTQ+ in Technology with Makingspace, Girl Geek Dinners, House of Friendship, Ladies Learning Code and many others. These community events bring together young professionals in fun and unconventional ways to connect, build and maintain our community.

Communities 65

Communities Work Management Press Act-On 65

Vidyard

OCTOBER 17, 2018

Marketing attribution models are a way to assign credit to marketing touchpoints, including campaigns, programs, channels, events, and more. Live webinars are facilitated through a webinar platform, and allow users to upload slides, video, or other visual content and present to an audience that has pre-registered for the event.

Multi-Touch Attribution 110

Multi-Touch Attribution Marketing Attribution Top of Funnel Multi-Channel 110

Vidyard

AUGUST 10, 2016

But wait, not the complex conference live stream where you have to hire a whole other production team … but also the modern live stream: any sort of live event caught on video in real-time. And how will you create a sense of desire and urgency so (a) register for the live event and (b) they actually attend? I would tend to agree.

Ad Building 65

Ad Building Top of Funnel Marketing & Strategy Lead Capture 65

Vidyard

DECEMBER 20, 2017

Community: Vidyard united more than 700 young professionals during Plugin events, a series that organizes charitable events to unite the area’s tech workers. Once a quarter, community events raise money toward public services and fundraising initiatives.

Communities 65

Communities Work Management Press Lead Ranking 65

Vidyard

DECEMBER 10, 2020

Runners-Up: Baker Tilly, Just Kibbitz Honorable Mentions: Deep Trekker, Viqtory The Virtual Event’er: Most Awesome, Engaging, and Impactful Virtual Event Hosted By a B2B Brand Winner: Axonify – AxoniCom LIVE was a creative spectacle that reimagined what’s possible in a virtual event.

Video Marketing 65

Video Marketing Business Paid Search Agency Advertising Agencies 65

Vidyard

MAY 23, 2018

Interactive CTAs (calls-to-action) or ‘events’ are one great way to drive specific, desired outcomes from your viewers and encourage them to step further down the funnel. What are interactive events and why should I care? Let’s dive in. What is the nature of your content? Think about your video content.

Top of Funnel 61

Top of Funnel Marketing Funnels Thought Leadership Video Marketing 61

Vidyard

NOVEMBER 15, 2018

Live webinars are facilitated through a webinar platform, and allow users to upload slides, video, or other visual content and present to an audience that has pre-registered for the event. Recorded webinars function in a similar manner, but consist of a pre-recorded presentation played back either on demand, or as a simulated live event.

Trends 132

Trends Video Marketing B2B Webinar Metrics 132