Tony Zambito

JANUARY 21, 2021

Such a turn of events has an impact. Where the degree of uncertainty about our future has intensified. The chaos surrounding the vaccination rollouts and the political climate has altered the degree of hoped-for certainty. . Particularly on B2B buyers today. .

B2B Sales 221

B2B Sales Trust Marketing B2B Marketing Paid Search Agency 221

Tony Zambito

JANUARY 11, 2021

Such tumultuous events will have a direct impact on buying behaviors in 2021. And the disturbing insurrection at our capitol causing national anxiety. To ignore these in a business context is to be blind to the effect on our society. . Organizations today will need to monitor buying behaviors as they ebb and shift in 2021.

Trends 209

Trends B2B Sales B2B Marketing Spending 209

Tony Zambito

MAY 21, 2021

I viewed and listened to a recent Selling Power online event. Becoming evident is that capturing buyers’ attention is the number one challenge facing B2B marketing and sales at this stage of the pandemic. Clearly, the common issue was that of reaching and gaining the attention of buyers.

Buyer Personas 197

Buyer Personas Intent Signal B2B Sales Interactive Marketing 197

Tony Zambito

MAY 26, 2021

In various webinars, online conferences, and Zoom events we have seen this phrase filtered in throughout presentations and interviews. The phrase – “helping buyers to buy” – has been a new mantra for the past three to five years. The use of this phrase has picked up steam during the pandemic.

Buy 196

Buy Buyer Personas B2B Sales Gartner 196

Tony Zambito

JULY 1, 2016

Creating uncertainty in world financial markets, the future of the European Union, the pace of globalization, how to strategically plan for an eventual exit, and how to prepare for potential risk from this event. One area of concern for businesses is how to approach and conduct global business marketing. GE CEO, Jeffrey R. Yes, likely.

Buyer Personas 101

Buyer Personas Planning Business Paid Search Agency 101

Tony Zambito

MAY 13, 2011

  Believe it or not the findings point to Offline Events and Seminars.    What we are seeing in the numbers is that although Offline Events ranked the highest, people attending fell by half compared to 2010 and webinars nearly doubled.    Offline events are still king in the B2B world. 

Buyer Personas 100

Buyer Personas WOM B2B Paid Search Agency 100

Tony Zambito

DECEMBER 8, 2015

This has been an eventful year. by Johan H. We are seeing continued growth in the adoption of buyer personas as a means for understanding buyers and customers. At the same time, the growth is fraught with the perils of buyer personas being misunderstood, mislabeled, and serving as a cover for basic buyer profiling.

Buyer Personas 100

Buyer Personas Customer Surveys Ideal Customer Profiles Organic Leads 100

Tony Zambito

APRIL 19, 2010

  Two major events have happened in two years.     Both events causing senior executives to put into question how to create the alignment let alone define it.  .   They are undergoing culture shock versus culture change. 

Buyer Personas 100

Buyer Personas Marketing & Strategy Thought Leadership Social Media 100

Tony Zambito

APRIL 17, 2011

  I like these two definitions from businessdictionary.com for starters: Background, environment, framework, setting, or situation surrounding an event or occurrence.   If we stick to definitions, the buyer world respective to background, frameworks, interactions, environments, settings, situations, events, occurrence, and etc.

Buyer Personas 100

Buyer Personas Buying Cycle Buyer's Journey Demand Generation Agencies 100

Tony Zambito

SEPTEMBER 28, 2010

  This disruptive event meant that the numbers companies collected could hardly be used for predictable strategy planning.    All it takes is a cataclysmic event to literally implode the numbers and make them useless – until new numbers are collected over a new period.    Take FedEx as an example. 

Buyer Personas 100

Buyer Personas Enterprise Management Marketing Automation Services Social Media 100

Tony Zambito

DECEMBER 8, 2011

  How this value gets articulated and expressed may change significantly year-to-year and even be supplanted by another value due to a global event – while needs such as ease of use and revenue growth will remain constant. What Must CEO’s, CMO’s, and CSO’s Do?

Trends 100

Trends Fulfillment Work Management Marketing Management 100

Tony Zambito

OCTOBER 18, 2010

  That is the concept of “triggers” or “trigger events”.    This thinking implies that an event triggers a customer or buyer to begin the search for a resolution.  .  The most common has been around a term that has existed for several years in mapping the customer or buyer journey. 

Buyer Personas 100

Buyer Personas Buyer's Journey Allocation Trigger Marketing 100

Tony Zambito

SEPTEMBER 19, 2016

As opposed to a specific trigger or event tied to a campaign, understanding comes from what buyers are experiencing contextually – over time. Contextually, there may be high urgency goals in play related to cardiac care and always-on emergency care.

Buyer Personas 0

Buyer Personas Planning Paid Search Agency Content 0

Tony Zambito

SEPTEMBER 27, 2015

In general, consumer and buyer’s journeys are not one elongated stage-gated event with a beginning, middle, and end. Consumers And Buyers Take Micro-Journeys: The expanding digital economy has transformed consumer and buyer behaviors.

Allocation 100

Allocation Buyer Personas CMO Press 100

Tony Zambito

JULY 24, 2011

Harness the Trigger Events That Turn Prospects Into Customers and his focus on trigger events.  .  From a sales standpoint, I like Tibor Shanto's perspective via his co-authored book with Craig Elias entitled Shift!   IBM is way out in front on this. 

Peer-to-peer 100

Peer-to-peer Buyer Personas Allocation Social Networks 100

Tony Zambito

APRIL 5, 2011

  The buyer suffers from this because there then is a high redundancy factor of similar types of content distributed via the web, emails, events, and that word most buyers cringe at – campaigns. There is a lack of creativity in lead nurturing activities and plans. 

Lead Nurturing 100

Lead Nurturing Lead Scoring Lead Ranking Planning 100

Tony Zambito

AUGUST 16, 2010

A historical look at Franklin Delano Roosevelt’s first one hundred days in office as well as the precarious events that led to his election. Included in my activities was a read of The Defining Moment: FDR’s Hundred Days and the Triumph of Hope by Jonathan Alter.

Buyer Personas 100

Buyer Personas Allocation Marketing & Strategy Social Media 100

Tony Zambito

APRIL 29, 2012

Here is buyer scenario modeling defined: “ Buyer Scenario Modeling is the process of analyzing research-based modeling of possible events, buying scenarios, buyer behaviors, buying decisions, and alternative future outcomes.”.

Lead Nurturing 100

Lead Nurturing Lead Ranking Leads Lead 100

Tony Zambito

SEPTEMBER 6, 2016

Common triggers and events. Priorities and Initiatives. Purchase history and purchase patterns (including budgets). Buying criteria and risk factors. Common challenges and pain points. Geographic data. Psychographic data. Buying processes and buyer journeys. Buying team structures.

Buyer Personas 100

Buyer Personas Ideal Customer Profiles Segmentation Profiling 100

Tony Zambito

MAY 2, 2010

  And, shopping was an event for us.  .  These thoughts as I write evoke the memory of my mother who laboriously scoured the newspaper and cut out every available coupon before heading out to go shopping.    We would meet neighbors, talk, go to the bakery for a treat and etc. 

Buyer Personas 100

Buyer Personas Banners Communities Social Media 100

Tony Zambito

JANUARY 30, 2011

  For example, I cannot possibly attend every show or event put on by the arts and cultural organizations I like.  .  A business entity can foster the development of an audience that looks forward to being engaged as well as participating. 

Social Media 100

Social Media Social Marketing Buyer Personas Planning 100

Tony Zambito

AUGUST 22, 2011

  The introduction of new technology should serve as a trigger event for refreshing your buyer behavior research and archetypical buyer personas that serve as the interface and narrative. .  The introduction of new technology – be it social or otherwise – is having a higher degree of impact on buyers today than ever before. 

Buyer Personas 100

Buyer Personas Viral Marketing Research Planning 100

Tony Zambito

SEPTEMBER 8, 2010

.  A CEO today must think in a much broader context than the myriad of different approaches that have arisen over the past few years to respond as well as adapt to the transformative events taking place in B2B markets. 

Buyer Personas 100

Buyer Personas Buying Cycle B2B Lead Ranking 100

Tony Zambito

NOVEMBER 1, 2010

  Both offer illuminating perspectives that will cause us to think differently.

Design 100

Design Buyer Personas B2B Thought Leadership Lead Ranking 100

Tony Zambito

MAY 20, 2012

This is causing a shift in thinking about qualitatively researching buyer personas from a periodic one-time event to a view of ongoing buyer research whereby buyer models are continuously updated. This is one of the most profound changes occurring in the field of buyer modeling and use of the modeling tool we know as buyer personas.

Buyer Personas 100

Buyer Personas Lead Ranking Demand Generation Agencies Ideal Customer Profiles 100