The Forward Observer

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The Marketing Book Podcast: “Unforgettable” by Phil Mershon

The Forward Observer

In today’s attention economy, event organizers face the challenge of keeping attendees engaged amidst an abundance of distractions. Many events leave attendees feeling bored, uninspired, or even critical of their experience. Learn how to minimize five common negative forces that can detract from any event.

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The Marketing Book Podcast: “Immersion” by Paul Zak

The Forward Observer

Paul is also a four-time tech entrepreneur; his current company, Immersion Neuroscience , is a software platform that allows anyone to measure what the brain loves in real time to improve outcomes in entertainment, education and training, advertising, and live events.

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The Marketing Book Podcast: “The Brand Benefits Playbook” by Allen Weiss

The Forward Observer

is the founder and CEO of MarketingProfs, the largest B2B marketing training, consulting, and event company dedicated to helping large organizations, teams, and individuals execute marketing campaigns that drive actual results. About the Author Allen Weiss, Ph.D., He is also a consultant, conference speaker, and Emeritus Professor at USC.

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The Marketing Book Podcast: “The Negativity Fast” by Anthony Iannarino

The Forward Observer

Discover how to reframe the negative events of your life into the ways they made you stronger and prepared you for future setbacks. You’ll learn to lead with positivity as you harness negative emotions to make lasting changes for the better and explore the power of gratitude to transform your mental outlook.