Onalytica B2B

APRIL 11, 2016

The main events at the Innovate Finance Global Summit have now finished. The mornings events saw some fantastic keynote speeches which we posted about in our earlier update. After lunch on the Plenery Stage we saw a series of panels addressing opportunities.

Conference 100

Conference Class Impressions Social Media 100

Onalytica B2B

APRIL 18, 2016

. “Lawrence Wintermeyer (CEO), Michael Hayman and Alastair Lukies (Chairman), together with the ‘Innovate Finance Global Summit 2016’ team, did a fantastic job organizing this great world-class fintech event in London. ” Chris Skinner – CEO at The Finanser. ” Susanne Chishti – CEO of FINTECH Circle.

Brand Identity 0

Brand Identity Branding Lead Scoring Lead Ranking 0

Onalytica B2B

DECEMBER 7, 2017

We have outlined 7 engagement models: Invite influencers to your event – if you’re hosting an event that is relevant to your target influencers, get them involved. Get prepared now by assessing and pinpointing appropriate upcoming events. Do you have an upcoming event that you can involve influencers in?

Planning 198

Planning Work Management SME Budget Programs 198

Onalytica B2B

DECEMBER 13, 2017

Facebook hired Mari to go on tour with the company and teach SMBs at the Boost Your Business 2015 series of events. She travels the world to speak and train at major events. I’m honored to call Darren a friend and have attended many of his training events, including his High Performance Forum. marismith.

Webcast 146

Webcast Marketing Automation Services Social Media Facebook 146

Onalytica B2B

OCTOBER 4, 2017

Your inputs are the activities that your team are completing in the identification phase: social influencer outreach, inviting influencers to join your program, inviting influencers to events, getting internal employees on board to advocate and evangelise. How many have attended your events? How many relationships have been built?

ROI 222

ROI Work Management Peer-to-peer Cost Per Thousand 222

Onalytica B2B

JULY 26, 2018

Onalytica recommends industry events as a great means of getting influencers activated on a campaign. What are the key brand events? Influencers, key events and timelines and approval processes. Take some time to map out the next 12 to 18 months to identify prime opportunities to start working with your influencers.

Top of Funnel 143

Top of Funnel Advertising Agencies Peer-to-peer Ad Exchange 143

Onalytica B2B

APRIL 8, 2016

In the lead up to World Water Day 2016, we examined how the most influential individuals and brands in the field of water security discussed the event by publishing a list of World Water Day 2015 Influencers: Top 10 Individuals and Brands. over last year’s volume of posts. In Q1 of 2016, Neeshad V S (Environmentalist), Ana M.

Brand Identity 102

Brand Identity Branding Outreach Analysis 102

Onalytica B2B

OCTOBER 18, 2016

If you’re interested in attending our next event, get in touch by emailing: events@onalytica.com.

Network Marketing 138

Network Marketing Social Media Consulting Social Marketing 138

Onalytica B2B

MARCH 4, 2016

This year, World Water Day will be held again on March 22 nd , with the event focusing on the relationship between Water and Jobs. We hope that this analysis will provide you with important insight on who to engage with in the lead up to this event, and to spread awareness on the importance of water security.

Brand Identity 100

Brand Identity Branding Advertising Agencies Paid Search Agency 100

Onalytica B2B

NOVEMBER 6, 2017

Began speaking at small events. Began speaking at bigger events in Europe. Built up a strong client base of small start-ups to large multinationals and local councils. Became a contributor for Social Media Examiner , Content Marketing Institute , Jeff Bullas & more.

Social Media 100

Social Media Advertising Agencies Paid Search Agency Work Management 100

Onalytica B2B

OCTOBER 30, 2018

We did a lot of events. At the time it was called custom publishing and custom events. We developed a program for them were – and this was after a couple of years of doing events of marketing directly to small businesses. I didn’t think the media were doing a good job of getting real expertise.

SMB 157

SMB Small Business Marketing Custom Publishing CPA 157

Onalytica B2B

SEPTEMBER 14, 2017

I’ve spoken at that event every year. For a lot of us, it feels more like homecoming than a business event. But the truth is that great marketing starts with a human marketer having honest empathy for an actual customer. WHICH CONTENT MARKETING INFLUENCERS INFLUENCE YOU? I just got home from Content Marketing World.

Webinar Metrics 186

Webinar Metrics Internet Marketing Custom Publishing Social Media 186

Onalytica B2B

JULY 19, 2018

I have been a keynote speaker at various events including India Big data analytics summit and various B schools in Mumbai. OUTSIDE OF DIGITAL TRANSFORMATION WHO ELSE INFLUENCES YOU? Data Science – Kirk D Borne , KDnuggets. IoT – Evan Kirstel. HOW WOULD YOU DESCRIBE YOUR OFFLINE INFLUENCE.

Marketing AI 125

Marketing AI Digital Transformation Enterprise Management Analytics 125

Onalytica B2B

JULY 17, 2018

I’ve presented many full day talks as well as regular one hour sessions as various events including SQL Saturdays, the annual PASS Summit and other events across the globe. I’ve also enjoyed meeting people in the Business Intelligence space at different events. I started speaking back in 2008.

Enterprise Management 100

Enterprise Management Work Management Analysis Youtube 100

Onalytica B2B

JULY 17, 2018

For the little story, a couple of years ago I participated to a networking event and I won the ‘Best Networker Award’ WHAT ARE GOING TO BE THE KEY DEVELOPMENTS IN THE INDUSTRY IN THE NEXT 12 MONTHS? People usually describe me as a positive, outgoing and friendly person. So, I guess this part of personality helps me network easily.

Marketing AI 139

Marketing AI Startups Network Marketing Marketing Automation Services 139

Onalytica B2B

SEPTEMBER 6, 2017

Influencer content – paying for macro influencers to speak at your events, create content, lead webinars. Once you have put in place your strategy – it’s important to take a look at the resources that are internally available (employees, social media accounts, content, events etc.). Paid Media. Owned Media.

Marketing & Strategy 191

Marketing & Strategy Marketing Strategy Webinar Metrics Advertising Agencies 191

Onalytica B2B

NOVEMBER 24, 2016

EVENTS MARKETING. Therefore, advertising on the likes of Twitter and Facebook is far more expensive around this time of year. So, if you’re going to spend more on social media adverts, now is the time to do it!

B2B Marketing 222

B2B Marketing Tips B2B Budget Programs 222

Onalytica B2B

NOVEMBER 10, 2016

Host events as a medium for Millennials to get involved, have fun and meet new people- give them something to document on their social channels (e.g. WHAT BRANDS CAN DO: Communicate to Millennials in a creative way via the channels they love (e.g. Snapchat, Facebook, Instagram and YouTube). exhibitions and day festivals).

Advertorials 195

Advertorials Opinions Statistics Marketing & Strategy 195

Onalytica B2B

APRIL 11, 2016

We wanted to look at which topics were driving the most attention on social media, in order to provide our readers with a timely assessment of influencers’ digital outreach for the event as it happens. In the meantime here’s a live feed from the event so you can keep up to date on what’s going on as it happens.

Conference 100

Conference Startups Outreach Impressions 100

Onalytica B2B

FEBRUARY 16, 2017

Offline, you can do this by attending industry events; online you can achieve this by regularly entering conversations around topics trending on social media. Influencers become influential because they’re not only knowledgeable, but they’re relatable and likeable.

Tips 274

Tips Communities Click Rate Social Media 274

Onalytica B2B

SEPTEMBER 21, 2017

In that role, I grew with that company’s digital marketing efforts, developing an award-winning blog, an award-winning podcast, video series, a successful influencer program, events, tons of online content, and even appeared on PBS and the Martha Stewart show.

Forrester 194

Forrester Consulting Webinar Metrics Class 194

Onalytica B2B

SEPTEMBER 15, 2017

Of course, I enjoy speaking opportunities at live events the most, but in addition to speaking other collaborations I have done have included blog posts, podcasts, videos, webinars, livestreams, whitepapers, product development, advisory board, consulting, content amplification … I think almost any type of content medium you could think of!

Curation 267

Curation Social Media Advertising Mediums Digital Transformation 267

Onalytica B2B

JANUARY 8, 2019

I speak at a few events throughout the year and I need to up my game in this area. I also enjoy working on joint content projects such as guides and white papers and moderating roundtable events that share best practices. I enjoy networking and meeting new people and listening to what others are doing and how they tackle problems.

Marketing Budget 108

Marketing Budget Budget Programs Demand Generation Agencies Work Management 108

Onalytica B2B

MAY 29, 2018

Recently I’ve had the chance to do in-person influencer support for Ericsson at a few events. I don’t think there could be anything more fulfilling to me than knowing that. I travel all over the world doing training and influencer work – that’s fun!

Work Management 213

Work Management Marketing Management Peer-to-peer Training 213

Onalytica B2B

NOVEMBER 12, 2018

Video content also has its place in the charity sector to increase awareness and coverage of fundraising events and campaigns. Again, content focus can differ greatly depending on the charity, campaign and who they’re trying to reach.

Top of Funnel 189

Top of Funnel B2B Thought Leadership B2B Thought Leadership 189

Onalytica B2B

MARCH 16, 2018

I’m mostly active online, but I do get the opportunity to speak at a lot of events around the world, especially at industry conferences and trade shows. If you’re an entrepreneur or you work in sales – definitely check him out, he knows exactly what he’s talking about. HOW WOULD YOU DESCRIBE YOUR OFFLINE INFLUENCE?

Marketing AI 0

Marketing AI Social Media Trade Show Conference 0

Onalytica B2B

JANUARY 30, 2018

They’ll also be making an impact outside of social media too; creating high quality content with brands, attending and speaking at industry events and being mentioned in the media. A true influencer on the other hand, will be well connected with the well-known industry influencers, with reciprocal engagement on each other’s content.

Buy 126

Buy Peer-to-peer Advertising Agencies Work Management 126

Onalytica B2B

OCTOBER 26, 2017

Event Activation. It is extremely important that you understand exactly why you’re doing influencer marketing in the first place and what you want to achieve. Decide what your influencer marketing program business objective is and then create six KPIs around: Outbound Engagement. Inbound Engagement. Building Relationships.

Planning 235

Planning Work Management B2B Thought Leadership Marketing & Strategy 235

Onalytica B2B

APRIL 4, 2017

Social Media Marketing World 2017 (SMMW17) was a wonderful event where over 200 speakers and over 3000 attendees from over 50 different countries around the world descended on San Diego to create a historic event for social media marketers. Leading social media marketers travelled to #SMMW17 learn about best practice in the industry.

Lead Scoring 0

Lead Scoring Lead Ranking Marketing AI Marketing Management 0

Onalytica B2B

AUGUST 30, 2017

3) Event Activation. We’ve created a framework outlining influencer marketing objectives, and the actions and their KPIs that you can measure against them. The 6 main areas are: 1) Outbound Engagement. 2) Inbound Engagement. 4) Build Relationships. 5) Demonstrate Advocacy. 6) Outcome Measurement.

Planning 192

Planning Work Management Marketing Management Paid Search Agency 192

Onalytica B2B

OCTOBER 26, 2016

At a recent event of ours, Under the Influence , Philip Trippenbach , Head of Influencer at Edelman, shared his thoughts on this topic and said: “If you’re an SME and you make candles, why would it be good for Zoella to have your candles in her videos?

Paid Search Agency 186

Paid Search Agency Ads SME Brand Identity 186

Onalytica B2B

FEBRUARY 22, 2017

For example, hold a networking event where a well known influencer gives a talk or presentation; this can attract prospects, facilitate sales opportunities and yield instant results- something that will get senior managements’ attention.

Marketing Management 266

Marketing Management Paid Search Agency Advertising Agencies Click Rate 266

Onalytica B2B

MAY 25, 2018

it was one week after the events of 11-S. it is actually a very interesting story. Back in 2001 I had the opportunity to assist at a conference in Barcelona (Spain) where Bill Clinton had a talk. There was a point at his speech where he said “we had all the data but we were unable to see it”.

Work Management 138

Work Management Marketing Management Ethics Advertising Agencies 138

Onalytica B2B

MARCH 16, 2016

This is what Sebastian Anthony editor of ArsTechnica had to say about the event: Sebastian Anthony – Editor of ArsTechnicaUK. “At MWC, the trend from the last few years continued: the event is becoming less about flagship mobile devices, and more about emerging tech trends.

Lead Scoring 100

Lead Scoring Lead Ranking Brand Identity Branding 100

Onalytica B2B

MAY 25, 2018

it was one week after the events of 11-S. it is actually a very interesting story. Back in 2001 I had the opportunity to assist at a conference in Barcelona (Spain) where Bill Clinton had a talk. There was a point at his speech where he said “we had all the data but we were unable to see it”.

Work Management 100

Work Management Marketing Management Ethics Advertising Agencies 100

Onalytica B2B

APRIL 3, 2018

Brands can invite connectors to their events where they have the opportunity to mix with other influencers and broaden their network. Connectors – influencers that are well connected to the wider influencer community. Influencers like this thrive off meeting new people and expanding their network.

Marketing AI 278

Marketing AI Opinions B2B Thought Leadership Work Management 278

Onalytica B2B

MAY 16, 2018

In addition to writing I also speak at events. Sometimes it’s a private corporate event other times it’s can be a public event. Back in the day when I first started out that was the way I would make a living, I’d go out on stage and speak.

Marketing AI 108

Marketing AI Work Management Marketing Management Paid Search Agency 108