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Your Best Events Ever


The post Your Best Events Ever appeared first on Salesfusion. Events

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The Marketing Event from Hell


The post The Marketing Event from Hell appeared first on Salesfusion. Events

How to Use Social Media for Event Marketing [Infographic]


Using social media to maximize the impact of live events (like trade shows, forums and conferences) is where shiny new tools meet old school marketing. As noted here previously, trade shows and other live events remain one of the top three lead generation channels for B2B companies, despite the fact they’ve been around for a while (the first trade conferences were in the 1700s).

How to Optimize Events with Social Media [Infographic]


Nothing promotes event marketing as well as social media. As a result, social platforms are a great way to publicize events in real time. In order to generate social media buzz on your business’s upcoming event, create and share content in the weeks leading up to it. Connect with other event attendees on social media. If there isn’t an event page, create one.

Content Methodology: A Best Practices Report

Guides, infographics, multi-source blog posts, interviews, event coverage, videos. Content. Methodology: A Best. Practices Report Copyright © 2016 Contently. All rights reserved. by Rebecca Lieb and Joe Lazauskas 2Content Methodology: A Best Practices Report I. Definition II. Why a Content Methodology Is Needed III. Culture of Content: The Foundation. Create a Content Plan VI.

Event Marketing – The One Secret To Killer Events

B2B Marketing Insider

I have been to a lot of events. I’ve been to conferences and tradeshows and expositions. have experienced events as an attendee, an exhibitor and been honored to attend many events as a speaker. It’s a bit of an oxymoron to suggest that events should be always-on, continuous mechanisms that live on well beyond their physical space and the duration of the show.

Tell Us About Your Best Event Ever


The post Tell Us About Your Best Event Ever appeared first on Salesfusion. Events

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How Event Technology Helps B2B Marketers Increase Customer Engagement [Interview]

KoMarketing Associates

A survey released by Attend and Demand Metric at the end of 2015 revealed that customer engagement remains a top goal for B2B event marketers. Additionally, 63 percent use four or more types of events, such as webinars and conferences, to reach out to their target audiences. HOW CRITICAL IS EVENT MANAGEMENT TECHNOLOGY TO MARKETERS? ANYTHING ELSE YOU WOULD LIKE TO ADD?

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Events Are Top Tactic for Marketers – Keep It That Way


Today kicks of the Oracle’s Modern Marketing Experience and it’s sure to be another great event to educate and inspire marketers, share best practices, network and recognize some of our industry’s greatest accomplishments with the Markie Awards. Why is it that over 3,000 marketers will flock to Vegas to attend this event? For in-person events, clearly this is the case.

Why You Are Losing Leads by Not Integrating Events with Marketing Automation

It's All About Revenue

According to the State of B2B Event Marketing study , events are the most effective tactic for B2B marketers to increase their sales pipeline and generate revenue. So, how can events and marketing automation work together to bring in more leads, increase their sales pipeline, and ultimately generate more revenue? What is Event Automation? Marketing Automation

How to Execute Event Marketing like a Data-Driven Machine

It's All About Revenue

But what about events? While you and your sales team know events are a great way to interact with current and future customers, you still have no way to use the data collected at these events to drive campaigns. Nor do you have a way to attribute revenue to this resource-intensive marketing investment, or to show ROI from events. What’s the ROI for the event?

Content Marketing Playbook: Strategy and Roadmap

stages and events, and advice for how to continue investing with. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Introduction 3 II. Adopting a Winning Perspective 7 III. Back at GE and in.

Make Events More Measurable with Event Marketing Technology

CMO Essentials

Event marketing is no walk in the park. Otherwise, all your effort will be wasted, since, as you know, without a demonstrated return, budget for events is all-too-easy to slash. . Event management technology exists that can make all this easier. The value offered by  event management technology for marketing, however, addresses this reluctance head on.

Digital Developments in Event Marketing


Event marketing has long been a staple in B-to-B, where the face-to-face conversation enabled by a trade show or corporate event plays a valuable role in launching or deepening a business relationship.  Events designed for both virtual and live audiences. Virtual events. Digital is making events faster, cheaper, better.  Getty Images via @daylife.

Testing Event Technologies at EventLab

Earnest about B2B

Recently we hosted London Business School at EventLab – a showcase of event technologies. To test and explore what’s cutting edge in the event world to the benefit of organisers and attendees a like. We hosted EventLab because it’s become clear that as time out of the office is becoming more precious, events need to step up the game in order to add real value. Events

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13 Events You Should Attend In 2013

It's All About Revenue

As 2012 comes to a close and you gear up for 2013 event budgeting, think about your company’s overall objectives, and don’t be afraid to step outside the traditional demand gen-oriented event box. From the standard revenue-driven topical conferences, to the newer kids on the event block, the following are 15 can’t-miss events and conferences to kick start your business in 2013: 1. 

Advocate Marketing Creates B2B Relationships That Lasts A Lifetime

What they love is exclusive access to content, events, and. of intermediaries in the channel, and 3) the frequency of revenue recognition events within an account. research, data, custom consulting, exclusive executive peer groups, and events, the Forrester experience is about a. Advocate Marketing Creates B2B Customer. help sales close deals, and B2B buyers prefer to. enjoy?”

You must live tweet live events


I can’t believe you’re still hiring professional photographers with expensive DSLRs who shoot your events live but time-delay the results by days and weeks. When I know I need to capture an event via social media, I use two smart phones and several huge, portable, backup batteries. love to live tweet events for Vocus and Miriam’s Kitchen — for free.

Event Wallet: Making an impact at Event Tech Live

Earnest about B2B

If you were at Event Tech Live this week it’s very likely that you’ll have bumped into Oscar the Robot. But, while Oscar proved the star of the show on the day, he was just one of the ways we took it upon ourselves to make an impact on the day at Event Tech Live. Event Wallet was borne out of seeing so much printed event collateral wasted. So how did we do it?

5 Event Planning Tips…Even If You’re Not An Event Planner

It's All About Revenue

Vogel | Tweet this Here’s the dilemma: You need to plan an event, but you have no background in event planning. Many organizations don’t have a dedicated point-person for event marketing. Yet, an event can make or break a campaign. No matter the type of event you’re planning, you need to map out a strategy. What’s the goal of your event? Remember, you’ll have no clue whether your event was a bust or boon unless you have the right metrics. Personally, I make a checklist of every single cost item I need to make an event happen. by Laura H.

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B2B Marketing Events


The post B2B Marketing Events appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Best Practices Customer Interaction Events Social Media [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half_last valign="middle"]. frame style="none"] [/frame]. [/one_half_last]. divider style="simple"].

B2B Marketing Trends for 2016

will come last, not first anymore, at last. J-P De Clerck, Founder, i-Scoop [link] B2B Marketing Trends for 2016 15 Demonstrate Business Results Find Marketing ROI I predict a massive correction in B2B advertising and event budgets that will. B2B Marketing. processes are fundamentally changing. through their own research, without talking to sales—until late in the journey. know which half."

Must Attend Marketing Events In 2014

It's All About Revenue

by Amanda Batista | Tweet this Marketing events are a trifecta benefit of being part of this exciting and evolving industry. Here is a compilation of events to inspire you in 2014. Get ready to pencil some travel in (or mine the marketing event gold in your own city’s backyard). 1.  This event promises results-oriented case studies from leading brands that understand how to manage online presence, as well as implement measures to take action based on data and analytics. This event is focused on how marketing automation users are innovating with email.

How to Create a Powerful Event Kick-Off Video


You’re holding a major event for your key audiences. You’ve marketed the event well, and put a lot of bottoms in a lot of seats. But now, how do you start off the event? But what should a kick-off event video be like? How is it different from creating exciting pre-event videos? Why did they come to this event? It’s great for pre-event hype.

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How to Promote an Event Using Online Marketing [Infographic]


Preparing to run an event can sometimes feel like you're sprinting a marathon. Months before you even announce your event to the public, you and your team have already started concepting the event, booking the venues, procuring speakers and activities, creating the materials. There's no denying that organizing the logistics of an event is a ton of work.

How to Socialize an Event


In the past month I’ve spoken at Moto X launch events in Canada, Mexico, Argentina, Brazil, Peru, Colombia, Chile, and the United States. ended the tour leaving nothing to chance and determined to take total control of the social media exposure of each event. From the moment you start promoting an event, the hashtag should be in place. Social Media event marketing

B2B Marketing Trends for 2016

will come last, not first anymore, at last. J-P De Clerck, Founder, i-Scoop [link] B2B Marketing Trends for 2016 15 Demonstrate Business Results Find Marketing ROI I predict a massive correction in B2B advertising and event budgets that will. B2B Marketing. processes are fundamentally changing. through their own research, without talking to sales—until late in the journey. know which half."

10 Innovative Marketing Events Happening in 2015

It's All About Revenue

Marketing events offer unique opportunities to learn, grow, experience, and meet like-minded peers, sometimes in amazing cities with lots to offer tourists! Here is a compilation of events to inspire you in 2015. This two-day event aims to offer a showcase into the technologies that will drive advertising and marketing strategy in 2015 and beyond. This event agenda offers case study content from the Huggies brand; sessions focused on CASL; and tips to build a case for digital attribution. Which marketing events are on your must-attend list this year?

How to Keep Your Cool and Put Out Fires at Events

Modern B2B Marketing

Author: Mary Kate Francis Even if you aren’t an event marketer, if you’ve ever planned a vacation or thrown a party, you know that things will happen that are out of your control. If you’ve ever planned an event, however big or small, then you have an idea of the sort of adaptability and resourcefulness that event marketers need. Events are unpredictable. Overprepare.

The Best Ways to Promote Your Small Business Event

Vertical Response

From ribbon-cuttings to charity auctions, every small business wants to draw a customer-friendly crowd to its event. One undisputed benefit of hosting a live event: reaching your target audience in real-time. “It takes time and effort to plan the event, so make sure you have the resources to devote to its planning and execution,” she says. Partner with a non-profit.

2016 Marketing Events That Will Shine as Bright as Gold

Modern B2B Marketing

encourage you to think about your marketing programs—and specifically in this case, your marketing events program—in the same way that one would pan for gold. In recent times, our industry has seen more and more events pop up right and left—it seems like every company and organization is putting on a show now. Are these events generating pipeline better than other events?

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B2B Marketing Trends for 2016

will come last, not first anymore, at last. J-P De Clerck, Founder, i-Scoop [link] B2B Marketing Trends for 2016 15 Demonstrate Business Results Find Marketing ROI I predict a massive correction in B2B advertising and event budgets that will. B2B Marketing. processes are fundamentally changing. through their own research, without talking to sales—until late in the journey. know which half."

5 Event Ideas that Attract Customers

Vertical Response

Customer events are outstanding ways to create excitement and attract new prospects and loyal customers to your business. But how do you come up with an event idea that people want to attend and then get the word out? Here are five ideas for customer-attracting events that any business can use: 1. Always include a call to action to register or sign up to attend the event.

Let’s Party! 16 Business Event Planning Tips

Vertical Response

Hosting a business event like a happy hour or networking event is a great way to get in front of people and learn more about them at the same time. But first ask yourself, “what are the goals of this event?” Who is this event for, and what’s the benefit for you and your attendees? Once you have your goal(s) in mind, like every event, you have to plan ahead. Use these tips and ideas to make business event planning a breeze: Planning Your Event. Set your budget – How much can you afford to spend for the event?

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Do Marketers Make the Most of Events?

CMO Essentials

On top of the daily challenges of marketing as usual, events test marketers’ public speaking skills, depth of product knowledge, problem solving abilities (both technical & situational), and much more. At events like Dreamforce, you see a lot of good and a lot of bad in a lot of areas. On websites, just like at events, not everyone is a lead. Tech Help… Helps.

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Maximizing Event Effectiveness 3 Ways


Spring event season is here- recent spring events include Influitive’s Advocamp , next week is both  MarTech  and  Oracle’s Modern Marketing Experience and then the Marketo Summit. Keep these things tips in mind as you head into event season and use them to get ready for fall event season too. Why do we exhibit at these industry events? Results.

Event Marketing: How a technology start-up made a trade show splash booth-free

B2B Lead Generation Blog

Tweet Brickstream , a retail technology company, was too late to rent a booth at the year’s most important industry event where it had to have a strong presence. This conference, sponsored by the National Retail Federation, is the largest technology event for retailers. Placed their logo and website link on the event’s webpage. 4. Here’s what happened. Securing sponsorships.

Four Tips to Survive the Event Planning Process


The post Four Tips to Survive the Event Planning Process appeared first on Salesfusion. Events

Maximizing Event Effectiveness 3 Ways


Fall is on its way and that means industry events season is about to start. This September kicks off with some of my favorite events including Content Marketing World , Inbound14 , MarketingProfs B2B Forum , and then of course, Dreamforce and the list goes on.  It’s a pretty exciting time for marketers as we both attend and exhibit at these leading industry events. Results.

3 Ways to Justify Your Event Spend

Modern B2B Marketing

Author: Jennifer Hawkins Events have traditionally been one of marketing’s biggest spends, but they’re notorious for failing to generate useful information. According to Frost and Sullivan, marketers spend $565 billion on event marketing each year, but the resultant data is often reduced to a stack of business cards and a PDF of scanned leads. Event Marketing In Conclusion.

Register a domain name for every event on your calendar


have been doing this for years for my blogger outreach and influencer engagement campaigns: registering bespoke campaign-related domain names in order to make it as easy and as simple as humanly possible for everyone who has even the slightest inkling to attend your event or buy your stuff or get to know you a little bit better. Nobody wants to key in a complicated URL. Like this post?

Ready for Events That Work?

B2B Marketing Unplugged

Breakfast events are a terrific way to engage prospects and clients both. After the menu is selected, the speaker booked and the invitations designed, your event will succeed only with the help of some diligent follow-up, polite nudging, friendly stalking and, when those don’t work, a little guilt. I’ve got just three words for you: Breakfast. Lunch. Dinner. More on that later.

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10 Industries That Make Marketing Eventful [CHART]

It's All About Revenue

by Pierre Custeau | Tweet this At a manufacturing industry roundtable during our last Eloqua Experience event, a major electrical component manufacturer shared their experience with mailing components as part of a very successful campaign. In fact nearly half (7/15) Event Nirvana Markie finalists have been manufacturers with most of them running over a hundred events per year.

31.42 μs: 470.0 ns, 16.86 μs, 45.00 ns 499.9 ms: 238.3 μs, 3.968 ms, 493.3 ms