Trending Sources

5 Key Tips for Driving Attendance at Field Events

The Point

Don’t look now, but field events – seminars, roadshows, executive breakfasts – are making something of a comeback in B2B circles. Whatever the reason, in-person events are starting to be more of a fixture on demand gen calendars. For all their appeal and renewed popularity, however, field events will always be a tough sell to the prospective attendee. No-one cares. Be specific.

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Your Best Events Ever

Salesfusion

The post Your Best Events Ever appeared first on Salesfusion. Events

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The Marketing Event from Hell

Salesfusion

The post The Marketing Event from Hell appeared first on Salesfusion. Events

How to Use Social Media for Event Marketing [Infographic]

Webbiquity

Using social media to maximize the impact of live events (like trade shows, forums and conferences) is where shiny new tools meet old school marketing. As noted here previously, trade shows and other live events remain one of the top three lead generation channels for B2B companies, despite the fact they’ve been around for a while (the first trade conferences were in the 1700s).

Content Methodology: A Best Practices Report

Guides, infographics, multi-source blog posts, interviews, event coverage, videos. Content. Methodology: A Best. Practices Report Copyright © 2016 Contently. All rights reserved. contently.com by Rebecca Lieb and Joe Lazauskas 2Content Methodology: A Best Practices Report I. Definition II. Why a Content Methodology Is Needed III. Culture of Content: The Foundation. Create a Content Plan VI.

How to Use Trigger Events for More and Better Leads

B2B Lead Generation Blog

” What are trigger events and why do they matter? In my all of my experience working with complex sales, I’ve not seen a customer buy without some trigger event driving their motivation. In my book , I define a trigger event happening associated with a consequence so significant that it causes new behaviors, new ideas, and new opportunities. Think about it. .

How Event Technology Helps B2B Marketers Increase Customer Engagement [Interview]

KoMarketing Associates

A survey released by Attend and Demand Metric at the end of 2015 revealed that customer engagement remains a top goal for B2B event marketers. Additionally, 63 percent use four or more types of events, such as webinars and conferences, to reach out to their target audiences. HOW CRITICAL IS EVENT MANAGEMENT TECHNOLOGY TO MARKETERS? ANYTHING ELSE YOU WOULD LIKE TO ADD?

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Events Are Top Tactic for Marketers – Keep It That Way

ANNUITAS

Today kicks of the Oracle’s Modern Marketing Experience and it’s sure to be another great event to educate and inspire marketers, share best practices, network and recognize some of our industry’s greatest accomplishments with the Markie Awards. Why is it that over 3,000 marketers will flock to Vegas to attend this event? For in-person events, clearly this is the case.

Not Just Another Marketing Event

It's All About Revenue

There is no shortage of marketing events these days. Rest assured the Modern Marketing Mashup, hosted by Oracle Marketing Cloud is not just another one-size-fits-all marketing event. Many are very worthwhile while others are, well are a little less than to be desired shall I say? It's also not an excuse for an after-work happy hour. Mashed Up. Philadelphia. Montreal. Austin.

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Content Marketing Playbook: Strategy and Roadmap

stages and events, and advice for how to continue investing with. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Introduction 3 II. Adopting a Winning Perspective 7 III. Back at GE and in.

What’s the killer app in B2B marketing? Face-to-face events

Biznology

I was teaching B2B digital marketing in Buenos Aires this month, and found some of my students to be dismayed by one data point that came up again and again in the course: of all tactics in the B2B marketing toolkit, the most valued, the most used, and the most effective is face-to-face events. Events are very efficient at conversations. Put the event in its larger context.

Event Marketing – The One Secret To Killer Events

B2B Marketing Insider

I have been to a lot of events. I’ve been to conferences and tradeshows and expositions. have experienced events as an attendee, an exhibitor and been honored to attend many events as a speaker. It’s a bit of an oxymoron to suggest that events should be always-on, continuous mechanisms that live on well beyond their physical space and the duration of the show.

Make Events More Measurable with Event Marketing Technology

CMO Essentials

Event marketing is no walk in the park. Otherwise, all your effort will be wasted, since, as you know, without a demonstrated return, budget for events is all-too-easy to slash. . Event management technology exists that can make all this easier. The value offered by  event management technology for marketing, however, addresses this reluctance head on.

Digital Developments in Event Marketing

Biznology

Event marketing has long been a staple in B-to-B, where the face-to-face conversation enabled by a trade show or corporate event plays a valuable role in launching or deepening a business relationship.  Events designed for both virtual and live audiences. Virtual events. Digital is making events faster, cheaper, better.  Getty Images via @daylife.

B2B Marketing Trends for 2016

will come last, not first anymore, at last. J-P De Clerck, Founder, i-Scoop [link] B2B Marketing Trends for 2016 15 Demonstrate Business Results Find Marketing ROI I predict a massive correction in B2B advertising and event budgets that will. B2B Marketing. processes are fundamentally changing. through their own research, without talking to sales—until late in the journey. know which half."

Testing Event Technologies at EventLab

Earnest about B2B

Recently we hosted London Business School at EventLab – a showcase of event technologies. To test and explore what’s cutting edge in the event world to the benefit of organisers and attendees a like. We hosted EventLab because it’s become clear that as time out of the office is becoming more precious, events need to step up the game in order to add real value. Events

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You must live tweet live events

Biznology

I can’t believe you’re still hiring professional photographers with expensive DSLRs who shoot your events live but time-delay the results by days and weeks. When I know I need to capture an event via social media, I use two smart phones and several huge, portable, backup batteries. love to live tweet events for Vocus and Miriam’s Kitchen — for free.

The Best Ways to Promote Your Small Business Event

Vertical Response

From ribbon-cuttings to charity auctions, every small business wants to draw a customer-friendly crowd to its event. One undisputed benefit of hosting a live event: reaching your target audience in real-time. “It takes time and effort to plan the event, so make sure you have the resources to devote to its planning and execution,” she says. Partner with a non-profit.

Event Wallet: Making an impact at Event Tech Live

Earnest about B2B

If you were at Event Tech Live this week it’s very likely that you’ll have bumped into Oscar the Robot. But, while Oscar proved the star of the show on the day, he was just one of the ways we took it upon ourselves to make an impact on the day at Event Tech Live. Event Wallet was borne out of seeing so much printed event collateral wasted. So how did we do it?

B2B Marketing Trends for 2016

will come last, not first anymore, at last. J-P De Clerck, Founder, i-Scoop [link] B2B Marketing Trends for 2016 15 Demonstrate Business Results Find Marketing ROI I predict a massive correction in B2B advertising and event budgets that will. B2B Marketing. processes are fundamentally changing. through their own research, without talking to sales—until late in the journey. know which half."

How to Execute Event Marketing like a Data-Driven Machine

It's All About Revenue

But what about events? While you and your sales team know events are a great way to interact with current and future customers, you still have no way to use the data collected at these events to drive campaigns. Nor do you have a way to attribute revenue to this resource-intensive marketing investment, or to show ROI from events. What’s the ROI for the event?

Why You Are Losing Leads by Not Integrating Events with Marketing Automation

It's All About Revenue

According to the State of B2B Event Marketing study , events are the most effective tactic for B2B marketers to increase their sales pipeline and generate revenue. So, how can events and marketing automation work together to bring in more leads, increase their sales pipeline, and ultimately generate more revenue? What is Event Automation? Marketing Automation

How To Optimize Your Event Strategy For Account-Based Marketing

bizible

If your company is practicing account-based marketing, you probably know that events are one of the best ways to engage your target accounts. Events are also still the biggest spend in B2B marketing budgets. Companies invest in events because in-person interaction is the most effective way to create and accelerate sales pipeline. Shift Event Focus from Leads to Pipeline.

B2B Marketing Events

Salesfusion

The post B2B Marketing Events appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Best Practices Customer Interaction Events Social Media [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half_last valign="middle"]. frame style="none"] [/frame]. [/one_half_last]. divider style="simple"].

B2B Marketing Trends for 2016

will come last, not first anymore, at last. J-P De Clerck, Founder, i-Scoop [link] B2B Marketing Trends for 2016 15 Demonstrate Business Results Find Marketing ROI I predict a massive correction in B2B advertising and event budgets that will. B2B Marketing. processes are fundamentally changing. through their own research, without talking to sales—until late in the journey. know which half."

Let’s Party! 16 Business Event Planning Tips

Vertical Response

Hosting a business event like a happy hour or networking event is a great way to get in front of people and learn more about them at the same time. But first ask yourself, “what are the goals of this event?” Who is this event for, and what’s the benefit for you and your attendees? Once you have your goal(s) in mind, like every event, you have to plan ahead. Use these tips and ideas to make business event planning a breeze: Planning Your Event. Set your budget – How much can you afford to spend for the event?

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How to Socialize an Event

Hubspot

In the past month I’ve spoken at Moto X launch events in Canada, Mexico, Argentina, Brazil, Peru, Colombia, Chile, and the United States. ended the tour leaving nothing to chance and determined to take total control of the social media exposure of each event. From the moment you start promoting an event, the hashtag should be in place. Social Media event marketing

How to Promote an Event Using Online Marketing [Infographic]

Hubspot

Preparing to run an event can sometimes feel like you're sprinting a marathon. Months before you even announce your event to the public, you and your team have already started concepting the event, booking the venues, procuring speakers and activities, creating the materials. There's no denying that organizing the logistics of an event is a ton of work.

5 Event Ideas that Attract Customers

Vertical Response

Customer events are outstanding ways to create excitement and attract new prospects and loyal customers to your business. But how do you come up with an event idea that people want to attend and then get the word out? Here are five ideas for customer-attracting events that any business can use: 1. Always include a call to action to register or sign up to attend the event.

2016 Marketing Events That Will Shine as Bright as Gold

Modern B2B Marketing

encourage you to think about your marketing programs—and specifically in this case, your marketing events program—in the same way that one would pan for gold. In recent times, our industry has seen more and more events pop up right and left—it seems like every company and organization is putting on a show now. Are these events generating pipeline better than other events?

Event Marketing: How a technology start-up made a trade show splash booth-free

B2B Lead Generation Blog

Tweet Brickstream , a retail technology company, was too late to rent a booth at the year’s most important industry event where it had to have a strong presence. This conference, sponsored by the National Retail Federation, is the largest technology event for retailers. Placed their logo and website link on the event’s webpage. 4. Here’s what happened. Securing sponsorships.

Maximizing Event Effectiveness 3 Ways

ANNUITAS

Spring event season is here- recent spring events include Influitive’s Advocamp , next week is both  MarTech  and  Oracle’s Modern Marketing Experience and then the Marketo Summit. Keep these things tips in mind as you head into event season and use them to get ready for fall event season too. Why do we exhibit at these industry events? Results.

Do Marketers Make the Most of Events?

CMO Essentials

On top of the daily challenges of marketing as usual, events test marketers’ public speaking skills, depth of product knowledge, problem solving abilities (both technical & situational), and much more. At events like Dreamforce, you see a lot of good and a lot of bad in a lot of areas. On websites, just like at events, not everyone is a lead. Tech Help… Helps.

Four Tips to Survive the Event Planning Process

Salesfusion

The post Four Tips to Survive the Event Planning Process appeared first on Salesfusion. Events

Maximizing Event Effectiveness 3 Ways

ANNUITAS

Fall is on its way and that means industry events season is about to start. This September kicks off with some of my favorite events including Content Marketing World , Inbound14 , MarketingProfs B2B Forum , and then of course, Dreamforce and the list goes on.  It’s a pretty exciting time for marketers as we both attend and exhibit at these leading industry events. Results.

Ready for Events That Work?

B2B Marketing Unplugged

Breakfast events are a terrific way to engage prospects and clients both. After the menu is selected, the speaker booked and the invitations designed, your event will succeed only with the help of some diligent follow-up, polite nudging, friendly stalking and, when those don’t work, a little guilt. I’ve got just three words for you: Breakfast. Lunch. Dinner. More on that later.

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