Lattice

JANUARY 6, 2016

Field Events. If you’re trying to decide where to host events such as roadshows or prospect breakfasts, considering using your lead score to build a “heat map” of where your highest leads are located. Event Invitations. Consider differentiating the type of invitations your leads receive to events based on their score.

Lead Scoring 100

Lead Scoring Lead Ranking Planning DemandBase 100

Lattice

APRIL 4, 2016

Each year the event gets bigger, we can’t wait to see what they have in store this year! We know the vendor exhibit can be a bit overwhelming, especially when you’re probably there looking for is a way to simplify and enhance your tech stack but you’re being bombarded by different options.

Vendors 100

Vendors Conference Network Marketing Marketing 100

Lattice

NOVEMBER 24, 2015

As soon as we heard about the event, we knew that it was right up our alley. The event was organized around providing marketing, sales and product professionals with guidance on optimizing and managing all technology. I started to lose count of how many sessions mentioned or discussed predictive initiatives throughout the event.

Enterprise Management 100

Enterprise Management B to B Work Management B2B Thought Leadership 100

Lattice

OCTOBER 24, 2018

The Lattice event crew was back at it again this past week during the Dreamforce Conference in San Francisco.

Conference 100

Conference 100

Lattice

DECEMBER 14, 2015

This was the mantra at the Flip My Funnel roadshow event in Boston last Thursday. Flip My Funnel was a half day event organized by Sangram Vajre of Terminus. The Flip My Funnel event and movement is all about changing the way marketers think about marketing their companies. What did you think of the event?

Sales Management 100

Sales Management Account Based Marketing Top of Funnel ABM 100

Lattice

OCTOBER 12, 2015

The topic is taking over events, webinars, blogs, social media. Go big on events : Scan badges at an event? Sangram is the CMO of Terminus , a software company in business to help marketers use ABM to grow revenue. And it should be at the top of your mind too. ABM is the hot topic among B2B marketers right now.

Account Based Marketing 100

Account Based Marketing Top of Funnel ABM Lock-In 100

Lattice

AUGUST 9, 2016

Look into how you can personalize or customize events, direct mail, online advertising and web sites for your prospects and customers. Empower marketing and sales to run detailed targeted campaigns that rely on a customized insights, rather than automated emailing. Now that you have all this data available, it is time to run some plays!

Account Based Marketing 100

Account Based Marketing Demand Generation ABM Webinar Metrics 100

Lattice

DECEMBER 1, 2015

During the recent SiriusDecisions Tech Exchange event, senior research director Jen Horton and research analyst Jill Stanek presented their thoughts about what’s on the horizon for marketers.

Marketing Automation Services 100

Marketing Automation Services Marketing Management Ad Exchange CAN-SPAM 100

Lattice

OCTOBER 9, 2015

Many thanks to the entire Vidyard crew for throwing a great event and recognizing our hard work! Hadfield and taking in all things Vidyard throughout the week. Oh, and we also returned with an extra piece of cute hardware. Here’s a recap of our session in case you missed it.

Top of Funnel 100

Top of Funnel Video Marketing Lead Scoring Lead Ranking 100

Lattice

FEBRUARY 18, 2016

This is a guest post from our partner Sangram Vajre, CMO at Terminus – we’re joining him at the #FlipMyFunnel conference in San Francisco on Feb. If you’re also attending the conference, come get a demo at our booth by registering here ! . Like it or not, 2016 is going to be the year of account-based marketing.

Account Based Marketing 100

Account Based Marketing Marketing Funnels Top of Funnel Conference 100

Lattice

MARCH 15, 2016

Success events vary from organization to organization. If you are running an inside sales organization or an SDR team, you should find out how well your current team stacks up against a machine that is keeping track of every event across 20M+ companies and learning from every customer that you have ever acquired.

Marketing AI 100

Marketing AI Case Studies Paid Search Agency Marketing Prospects 100

Lattice

OCTOBER 5, 2016

For example, at Lattice we have built a global index of over 250M businesses that we track for changes and events using web-based and offline signals. Therefore AI applications that limit themselves to a single platform will invariably be beaten by applications that can make use of cross-platform data as well as web-scale data.

Marketing AI 190

Marketing AI Marketing Automation Services B2B Sales Lead Ranking 190