Kaon

APRIL 2, 2020

Kaon Interactive has helped visionary companies (such as Thermo Fisher Scientific , Amazon Web Services , and IBM) put in place their digital transformation platforms (global, redundant, cloud-based, and device- and venue-agnostic), making their transition to all virtual events and engagements seamless for their sales and marketing teams.

Digital Transformation 147

Digital Transformation Trade Show Differentiation Amazon 147

Kaon

JULY 11, 2019

Through successful partnership with Kaon Interactive at recent tradeshows, CenturyLink was able to generate a 400% increase in event booth engagement versus the previous year – within a smaller, more cost-effective booth space.

Trade Show 124

Trade Show Effectiveness B2B Advertising Agencies 124

Kaon

MARCH 28, 2017

As a 7x exhibitor at ExhibitorLive, we’ve found solace in knowing that this event is still recognized as the trade show industry’s most important event. Senior global business executives are now starting to realize how fast innovation is taking place.

Marketing Management 100

Marketing Management Trade Show B2B Sales B2B Marketing 100

Kaon

MAY 14, 2020

A specific location that acts as a metaphor to show a process that is difficult to understand or visualize without a 20k-foot view ( a stadium during an event that requires multiple touchpoints for different technologies). Abstract: Sometimes the value of a product or service can be really conceptual and broad. Eastern Time. Eastern Time.

Generation 147

Generation Creativity B2B Sales Differentiation 147

Kaon

JULY 28, 2020

To follow growing demand in Europe, Kaon made two new hires in the Netherlands: Thomas Scheerder , Senior Director, Strategic Accounts, has held various sales positions for emerging technology, event, and software companies.

Enterprise Management 147

Enterprise Management Marketing Management Digital Transformation Lead Ranking 147

Kaon

AUGUST 4, 2016

Philadelphia, Pennsylvania – As the leading event for laboratory medicine worldwide, the 68th AACC Annual Scientific Meeting & Clinical Lab Expo is the place where breakthrough innovations in clinical testing and patient care are introduced to the healthcare world.

Trade Show 100

Trade Show Marketing Management Interactive Marketing Advertising Agencies 100

Kaon

OCTOBER 13, 2020

Significantly reduced product shipping costs at in-person events or sales meetings. Elevated customer engagements at virtual events, transferring enthusiasm. Putting customers in the driver’s seat to zoom/spin/animate products, increasing their knowledge retention.

Product 162

Product Marketing & Strategy Interactive Marketing Lead Ranking 162

Kaon

MARCH 21, 2017

It fit in perfectly as to how we were deploying technology innovation at the event.”. While 3D AR experiences haven’t permeated the trade show world quite yet, Finn believes this kind of immersive technology could soon become more and more prevalent at events.

Interactive Marketing 100

Interactive Marketing Trade Show Paid Search Agency Advertising Agencies 100

Kaon

MAY 8, 2017

During the event, an awards reception took place, which praised dozens of companies for their revolutionary ideas. Even Though DxMA has just concluded, we’re already gearing up for our next events! We learned why these stories are so effective and how to construct them in a way that creates valuable marketing messages.

Interactive Marketing 100

Interactive Marketing Peer-to-peer Trade Show Storytelling 100

Kaon

NOVEMBER 23, 2015

The business model of marketing has changed from being event-driven (e.g. We need to change our deliverables, our organizations, and our objectives from a concentration on discrete, individual events to a broad continuum of customer experiences. It is no longer sufficient for marketers to “go digital”.

Deliverability 100

Deliverability Trade Show Business Storytelling 100

Kaon

OCTOBER 21, 2015

When Seagate started to show its new systems, the team would ship big, heavy racks to trade shows and events, and make sure that the event location’s infrastructure could support them. “When I joined Seagate, the first event I attended was the SuperComputing Expo in New Orleans. ” Step #4. Make it mobile.

Display 100

Display Paid Search Agency Case Studies Trade Show 100

Kaon

JULY 5, 2017

Plus, scope out upcoming events where you can find out more about Kaon ! GE Healthcare & Becton Dickinson Win Dx Creative Award. 2017’s Top 3 Disruptive B2B Marketing Technologies in Brand Quarterly. Can Virtual Reality Help Us Make Better Buying Decisions? from Forbes.

Advertising Agencies 100

Advertising Agencies B2B Sales Tagging Google 100

Kaon

JULY 31, 2015

It’s no longer cost-effective to ship products to every major customer-facing event, nor is it effective to rely on traditional methods of demonstrating the features and functions of a company’s solutions.

Marketing Management 100

Marketing Management Paid Search Agency Sales Cycle Differentiation 100

Kaon

JULY 27, 2015

And, as face-to-face events take on an increasingly important role in strategic sales situations, sales leaders look to marketing to create opportunities for effective customer engagement, including product launches, executive briefings, tradeshows and industry networking events. CFOs Expect Financial Returns From Marketing.

High Quality Lead 100

High Quality Lead Deliverability Thought Leadership CMO 100

Kaon

SEPTEMBER 23, 2015

Here are 6 tips to help your company power the bottom of the funnel with sales enablement: Prioritize leads and help leverage triggering events. A triggering event surfaces pain. Decision- Time to decide what is the best way to fix my problem and reach my goal. Lead with customer pain points in your pitch deck.

Top of Funnel 100

Top of Funnel Hubspot Conference Buyer's Journey 100

Kaon

JULY 7, 2015

Stop by Kaon’s booth #4811 at AACC, the leading event for laboratory medicine worldwide, July 27-29, in Atlanta, GA to experience 3D Product Models and interactive storytelling.

Lead Ranking 100

Lead Ranking Storytelling Interactive Marketing Tagging 100

Kaon

DECEMBER 7, 2016

RSVP TODAY to reserve your spot for this exciting event! 8:00AM: Continental Breakfast & Registration. 8:30AM: Welcome and Introduction. 8:45AM: Aligning Digital Sales Tools & Marketing Content. 9:15AM: Interactive Customer Experiences that Drive Sales.

Marketing Management 100

Marketing Management Digital Transformation CMO Interactive Marketing 100

Kaon

MAY 24, 2018

By eliminating the PCs, tethers and external sensors, it becomes possible to outfit an event with dozens of immersive VR experiences for more prospects, increasing the VR experience’s ROI. The standalone headset opens up a world of possibilities for engaging trade show applications.

Interactive Marketing 124

Interactive Marketing Trade Show Google Advertising Agencies 124

Kaon

MAY 21, 2020

Using interactive applications, like those developed by Kaon Interactive for its customers, bring back that engagement and memorability to virtual meetings and events while everyone is working remotely.

Features 29

Features Video Marketing Storytelling Press 29

Kaon

FEBRUARY 15, 2017

An article from the Optera Group explains four possible use cases for AR in the B2B space: product development and prototyping, marketing large complex products, communicating value propositions and trade show and events.

B2B Marketing 140

B2B Marketing Trade Show B2B Forrester 140

Kaon

SEPTEMBER 16, 2015

More in depth information about her presentation can be found here from the event. Attention paves the way to memory, memory leads to decision making, which then leads to action. What is your 10% message and are you in control of that?

Hubspot 100

Hubspot Conference Inbound Marketing Tagging 100

Kaon

JULY 26, 2017

Even more so, trade show and event marketers are looking for ways to increase the engagement and effectiveness of their efforts. B2B marketers everywhere are always hunting for ways to decrease the time it takes to move leads through the funnel and to enhance marketing messaging.

B2B Marketing 127

B2B Marketing Trade Show B2B Paid Search Agency 127

Kaon

NOVEMBER 8, 2016

In the analog world, many individual events, campaigns, deliverables, and assets could easily be developed and deployed independently. That’s missing the point entirely, and completely under-leveraging the medium. Digital works best as a system, or platform.

Promotion 113

Promotion Budget Programs Paid Search Agency Advertising Agencies 113

Kaon

SEPTEMBER 15, 2015

Last week I attended one of the largest sales and marketing conferences, INBOUND 2015, a 4-day event designed to help marketing and sales professionals deepen their knowledge of inbound marketing through a combination of inspiring presentations and breakout sessions led by experts and thought leaders.

Conference 100

Conference Hubspot Social Media Mobile Marketing 100

Kaon

FEBRUARY 26, 2016

Use 3D interactive trade show solutions that can increase customer engagement within your booth, accelerate your sales cycle, and breed scorching hot leads at every event. The answer is simple.

Trade Show 100

Trade Show Sales Qualified Leads Interactive Marketing Sales Cycle 100

Kaon

JANUARY 8, 2016

This requires interactive digital engagement tools at every venue in which prospects encounter the company: online, at trade shows, webinars, events, and even sales meetings. No more sales presentations – these have gone the way of the printed brochure.

Differentiation 100

Differentiation Trade Show Interactive Marketing CMO 100

Kaon

MARCH 30, 2017

Pretend AR is the superimposition of digital objects into a real-time video stream of a live environment, such that the digital object is not linked to the scale of the physical world, and the digital object is simply triggered by some event or data (such as a GPS coordinate.)

Interactive Marketing 100

Interactive Marketing User-Generated Content Trigger Marketing Video Marketing 100

Kaon

MARCH 15, 2016

On top of that, only larger venues and events could handle the power and size requirements to display the fully functional demo unit. Ramsey, Global IBM Partner Marketing Manager for Cisco, described the demo unit as a “beast of a box” that was expensive and difficult to ship around.

Trade Show 100

Trade Show Marketing Management Advertising Agencies Interactive Marketing 100

Kaon

MARCH 3, 2020

This means their investments in interactive customer engagement solutions developed for MWC were designed to transcend the event, and, so, they are immediately available and useful to their global marketing, sales, and channel teams everywhere.

Marketing Budget 40

Marketing Budget Trade Show Mobile Marketing Digital Transformation 40

Kaon

JANUARY 9, 2017

In the analog world, many individual events, campaigns, deliverables, and assets can be developed and deployed independently. In doing so, you are under-leveraging the medium and falling into the statistic of almost entirely disengaging customers by day 30. Apps work best as a system, or platform.

Mobile Marketing 100

Mobile Marketing Advertising Agencies Paid Search Agency Interactive Marketing 100

Kaon

NOVEMBER 3, 2015

Forrester Research released a study on how B2B marketers will be allocating budgets in 2015, and the #1 category across the board is face-to-face events, just as it has been since 2008. Even more than digital marketing.

Effectiveness 100

Effectiveness Allocation Interactive Marketing Customer Satisfaction 100

Kaon

MARCH 24, 2016

When prospects find interactive experiences online, and offline at face-to-face events, they are more likely to spend increased amounts of time with these experiences than they would by simply reading a document or watching a video.

Loyalty 100

Loyalty Ad Building Interactive Marketing B2B Sales 100

Kaon

MAY 28, 2020

As companies turn to video conferencing for virtual meetings, briefings, and events amidst the COVID-19 crisis, these interactive applications have transformed sellers’ ability to effectively engage customers and communicate complex product and solution stories.

Press 26

Press Differentiation Conference Video Marketing 26

Kaon

JUNE 26, 2019

Now, as Carl Radosevich demonstrated in Chicago, PHCbi marketers can “virtually” bring their products to hundreds of small, niche trade shows and university events.

Digital Transformation 100

Digital Transformation Trade Show Work Management Lead Ranking 100

Kaon

AUGUST 2, 2017

The digital object is simply triggered by some event or data (such as a GPS coordinate.) In the Overlay AR environment, the digital data or objects are not linked to the scale or specific layout of the physical world. A good example is the Pokémon Go app from Niantic Inc.

Work Management 100

Work Management Marketing Management Trade Show Trigger Marketing 100

Kaon

JULY 20, 2015

Finn: We provide interactive 3D product storytelling applications for sales, marketing and channel partners to use at live events and sales meetings. What does Kaon Interactive do and who are some of your customers? These are interactive, 3-dimensional product and solution tours. They are very realistic and engaging.

Product 100

Product Ad Building Buying Cycle Lead Ranking 100

Kaon

MARCH 25, 2020

Unusually, the particular nature of this pandemic has caused marketing event cancellations and travel bans. Here are a few examples of tools and approaches we are seeing that help guarantee business continuity, regardless of external, uncontrollable events. Virtual Events. Local Events. Video Conferencing.

Enterprise Management 113

Enterprise Management Planning Digital Transformation Marketing Management 113