Industrial Marketing Today

MARCH 3, 2012

Announce upcoming trade shows and events where you plan to be present. Ask your design engineers to talk about their experiences during product development. Post unbiased product reviews (Distributors). Announce product introductions, expansion of available sizes, options and values. Create short polls and surveys for your blog readers.

Trade Show 60

Trade Show B2B Thought Leadership FAQ Thought Leadership 60

Industrial Marketing Today

SEPTEMBER 26, 2011

Automatically triggered emails (personalized and customized) based on certain events, dates and/or rules will make the entire process function 24/7 without manual intervention. The last step needed to convert email marketing into a lead generation tool is some form of automation. While this may sound complicated, it isn’t.

Lead Generation 60

Lead Generation Auto Responder Generation Marketing Analytics Tools 60

Industrial Marketing Today

OCTOBER 1, 2012

Your calendar must be flexible enough to accommodate hot topics because of an event or incident, coverage during major trade shows, regulatory changes and/or targeting seasonal services such as turnaround service for refineries and power plants. When: To answer this question, I suggest developing an editorial calendar.

Paid Search Agency 60

Paid Search Agency Marketing Strategy Marketing & Strategy Work Management 60

Industrial Marketing Today

JANUARY 10, 2011

In-person events: 71% effectiveness (64% usage). Here are the main points of disconnection: Articles: 43% effectiveness (80% usage). Social media (excluding blogs): 21% effectiveness (73% usage). Print magazines: 39% effectiveness (65% usage). eNewsletters: 63% effectiveness (57% usage).

Video Marketing 60

Video Marketing Content Marketing Co-Registration High Quality Lead 60

Industrial Marketing Today

MAY 26, 2011

You can add text messages, full contact information, links to your social media profile, YouTube videos and invitations to webinars and events. A QR code can hold a lot more information than just a simple URL. For better conversion, don’t drive all your traffic from QR codes to your Home page.

Product 60

Product B2B Thought Leadership Cross-Selling Thought Leadership 60

Industrial Marketing Today

NOVEMBER 28, 2010

Whether you choose to hire an outside consultant or do it yourself, the important thing to remember is that natural or organic SEO is a process and not an event. They’ll take your money in return for getting you a bunch of useless reciprocal and 3-way links.

Optimization 60

Optimization SEO Marketing Websites Keywords 60

Industrial Marketing Today

SEPTEMBER 13, 2010

I don’t want to ignore the other forms of marketing content such as emails, e-newsletters, virtual events, case studies and analyst reports. They are very effective in delivering the right information to satisfy the diverse needs of the various stakeholders within your prospects’ companies.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60