Digital B2B Marketing

FEBRUARY 21, 2012

Companies like HubSpot, Constant Contact and General Electric illustrate a range of ways B2B marketers can begin experimenting with Pinterest around products, content, events and culture. I believe there is. Your Turn Do you believe there is a place for B2B marketers on Pinterest?

B2B Marketing 100

B2B Marketing Brand Identity Branding B2B 100

Digital B2B Marketing

NOVEMBER 6, 2012

This Is Not Just About B2B Advertising Yes, advertising is one way marketers can broadly distribute a message, but the focus on lead generation is impacting marketers approach to social media, content marketing and events as well.

B2B Marketing 100

B2B Marketing Bundling B2B Marketing Proposals 100

Digital B2B Marketing

JULY 11, 2013

PR, analyst relations, content marketing, events, social media, even internal marketing, can play important roles in establishing your brand. What really matters is shaping what others think of you before you engage one-to-one through your sales or other marketing efforts. Branding doesn’t necessarily mean advertising either.

Lead Generation 100

Lead Generation Lead Ranking Lead Scoring Generation 100

Digital B2B Marketing

MAY 23, 2012

Maybe this is an expansion we will see next year (or one that will be explained later in the event). New B2B Marketing Acronyms The new funnel also introduces a number of new TLAs (Three Letter Acronyms, in case you don’t already have enough TLAs).

Demand Generation 100

Demand Generation Sales Qualified Leads Lead Ranking Marketing Qualified Leads 100

Digital B2B Marketing

JUNE 26, 2013

outside of high cost advertising campaigns, events or other traditional marketing activities. Event Followup. Tradeshows, local events, even webcasts often warrant a specific series of followups that build on the topic and content from the event.

Buyer's Journey 100

Buyer's Journey Sales Qualified Leads Blast Campaigns Marketing Automation Services 100

Digital B2B Marketing

APRIL 6, 2011

Mind you, this was an event about social media and website optimization. That said, it was notably different from most events in the absolute silence, other than the two of us. If I could edit my comment, I’d say live tweeting from events isn’t the ONLY indicator of social passion. It was the silence of Twitter.

Social Marketing 100

Social Marketing B2B Marketing Enterprise Management B2B 100

Digital B2B Marketing

JUNE 3, 2014

They aren’t about one single event. That was the transaction, and I would have been happy to end it right there. The Alternative: A Continuing Relationship. Continuing relationships aren’t about a single transaction or piece of content. Instead you offer up your existing content as evidence of the value of what you provide.

Content Marketing 100

Content Marketing Ad Exchange Webcast Banner Ads 100

Digital B2B Marketing

FEBRUARY 25, 2013

Do you have social media ideas, TV ideas or event ideas? If your marketing automation doesn’t talk to your email which doesn’t talk to your display advertising which doesn’t talk to your site CMS, the only way you can deliver a consistent message and experience is if you treat everyone the same way.

Landing Pages 100

Landing Pages Mobile Advertising Touchpoints Mobile Marketing 100

Digital B2B Marketing

MARCH 28, 2011

But that is no different than most networking events. Twitter creates brand new social connections. Yes, there are a few loud voices on Twitter, and there are a few that only listen. So make no mistake about it, Twitter is about sharing amongst connections. And in my book, that makes Twitter social media.

Twitter 100

Twitter Social Marketing B2B Marketing Broadcasting 100

Digital B2B Marketing

FEBRUARY 27, 2013

After all, you want Jamie to ultimately meet with people, speak at events and develop personal credibility that extends to your business. Whichever path you take, the quality and thoughtfulness of Jamie’s perspective in the eyes of your audience is of utmost importance. Jamie cannot be a fictional person.

Thought Leadership 100

Thought Leadership B2B Thought Leadership Campaigns Profiling 100

Digital B2B Marketing

APRIL 5, 2012

Perspectives on major industry news and events are the kinds of timely information your prospects need. Jump on Opportunities Being timely and relevant sometimes means going off-script. Buyers and influencers are not just in a linear purchase process, they also need to stay on top of the category as a whole.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Profiling 100