Crimson Marketing

NOVEMBER 10, 2014

He ought to know—his company’s marketing budget is already 3 times greater than its technology budget—a turn of events Gartner predicts will only begin to proliferate widely after a couple more years. As Lance Walter, CMO of financial intelligence technology company Host Analytics suggests, there is a better way.

Budget Programs 100

Budget Programs Enterprise Management CMO Planning 100

Crimson Marketing

SEPTEMBER 30, 2014

David is responsible for all corporate marketing including digital marketing, events, press, analyst relations, product management and technical partners. . David Ginsburg is the CMO of Pluribus Networks , a start-up and exciting innovator in software and hardware network virtualization for The Cloud.

Network Marketing 100

Network Marketing CMO Marketing Management Marketing Automation Services 100

Crimson Marketing

SEPTEMBER 24, 2015

She shares a few more key marketing operations tactics, including “less is more” and “earned, over paid,” and details the successful tactics Neustar is using in content marketing, events and PR.@lisajoyrosner: lisajoyrosner: The only way to drive integration is for people to just talk #marketingtips Click To Tweet.

CMO 100

CMO Organization Lead Ranking Click Rate 100

Crimson Marketing

FEBRUARY 28, 2013

For example, by sharing that individual’s content and inviting them to private communities, private events, and private hangouts, you don’t just send them a message; you build and strengthen a relationship. Google Calendar and Events. And this is a cornerstone of any marketing mix. It places a social layer upon: Gmail. Google Now.

Social Media 100

Social Media Google Media B2B 100

Crimson Marketing

APRIL 16, 2015

search, social media, events, thought leadership). It’s not always about providing branded content. It’s about sharing information relevant to your buyer in places they’re looking for content (e.g. Understand how your buyers like to consume content. Is it visual. audio, text, interactive?

Top of Funnel 100

Top of Funnel B2B Marketing Marketing & Strategy Marketing Strategy 100

Crimson Marketing

JULY 11, 2013

For example, by sharing that individual’s content and inviting them to private communities, and/or private events, and/or private hangouts, you don’t just send them a message; you build and strengthen a relationship. Customers like to feel that they’re being heard. That you’ve noticed and you care about them.

Google 100

Google Marketing Mix Social Networks Social Media 100

Crimson Marketing

AUGUST 27, 2014

Sanjay Sarathy is the Chief Marketing Officer at Sumo Logic.

CMO 100

CMO Trends Lead Ranking Communities 100

Crimson Marketing

MAY 23, 2013

In case you weren’t able to attend Social Media Marketing World this year, I’ve just found this fantastic breakdown of key takeaways from the event: #1: Prepare for Social Displacement. Online disruption will most certainly happen due to social media. 2: Connect With Anyone You Want by Giving Value.

Social Media 100

Social Media Social Marketing Marketing Management Media 100

Crimson Marketing

MAY 18, 2015

You’ve got to spend an ample amount of time getting to know your buyer’s pain points, by speaking with end users, reading relevant content, and attending industry events. Thought leaders are perceived as being entrenched in the pains that exist in the market, and that’s not something you can fake.

Thought Leadership 100

Thought Leadership Buy B2B Thought Leadership Content Marketing 100

Crimson Marketing

OCTOBER 27, 2015

As CMO, Ann leads the global marketing and product management organizations and is responsible for driving market leadership, product strategy, global awareness, demand generation, strategic events and communications for SOASTA. . SOASTA is the leader in performance analytics.

CMO 100

CMO Enterprise Management Features Work Management 100

Crimson Marketing

JULY 8, 2015

Demand data: Stacey defines “geofencing,” and gives another commercial example of target marketing combined with real time events and location, using the scenario of a high school basketball game as it affects retail sales of pizza and sweatshirts.

CMO 100

CMO Analytics Fulfillment Correlation 100

Crimson Marketing

MAY 21, 2013

Event Sponsorship. You have TWO companies working simultaneously on the promotion of one product or service to varied audiences. Who wouldn’t love that? Some forms of co-marketing to consider are: - Blog articles. Infographics. To properly get started, you need to find a partner.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Webinar Metrics Promotion 100

Crimson Marketing

APRIL 27, 2015

The top 5 most popular ways companies use content marketing are: social media (excluding blogs), thought leadership sharing in articles, in-person events, e-newsletters, and case studies. . Companies are using content marketing to help with risk mitigation, lead generation, lead nurturing, and lead scoring. Source: Marketo.

Allocation 100

Allocation Planning Advertisements Advertising 100

Crimson Marketing

JULY 9, 2015

Mongoose Metrics call tracking and attribution analytics supplied that context by assigning a unique ID to each event (click) and creating a unique phone number on the page. Typically keyword bidding is based on the closest downstream event. To show return on marketing investment, Childs needed to know more.

Cost per Acquisition 100

Cost per Acquisition Paid Search Agency CPA Planning 100