B2B Memes

MARCH 6, 2012

The issue is particularly tricky because the event did happen and is historically important. Those results highlight grizzly photos from a disaster that struck the camp more than 30 years ago when a passing fuel tanker exploded, killing 200 campers. But is it highly relevant to a search for a camping spot? No one seems to think so.

Comparison 100

Comparison Blogger Cost Demand 100

B2B Memes

JANUARY 27, 2011

Ominously, perhaps, that event was preceded by Google’s promise last week to clamp down on high-ranking content-farm sites with “shallow or low-quality content.”. Are commodity content and quality incompatible? That seems to be the underlying assumption of most discussions of Demand Media’s “frothy” IPO successfully concluded yesterday.

Demand 100

Demand Media Content Fulfillment 100

B2B Memes

MAY 6, 2011

Everyone involved should be asking questions like why you’re covering this event and not that one, or how this story fits your mission, or what outcome or action you’re looking for, or one or more of Bob Steele’s 10 ethical questions. And you have to keep asking questions after everyone else is sick of the topic.

Ethics 100

Ethics Content B2B Sales User-Generated Content 100

B2B Memes

OCTOBER 19, 2010

The way Reeves put it was particularly blunt: “And to all of you who are saying ‘Sorry I’m just a journalist, I don’t sell advertising or organise events…’ I say: tough: that’s just the way it will be from now on.”. I admire the plain speaking, but my first reaction was, Are you nuts?

Ethics 100

Ethics Transparency Blogger Advertisements 100

B2B Memes

MARCH 11, 2011

Because of this, I manage the RD+B account as the place for news, events, articles, reaching out to readers, listening to readers, etc. I don’t believe there is much of a distinction between personal and professional when it comes to the Web. It’s very fluid. There have been studies that show people respond better to people versus brands.

Ethics 100

Ethics Social Media Media B2B 100

B2B Memes

OCTOBER 8, 2010

As part of my presentation in their most recent event, held last month, I identified the following nine tactics B2B journalists can use to take control of their careers in the new-media era. Be media neutral. Unless your goal is to become a museum piece, you will need to be open to all types of media.

Social Media 100

Social Media Media Lead Ranking Blogger 100

B2B Memes

SEPTEMBER 9, 2010

Initially our sites will concentrate on selling sponsorship, delegate-led events, and high-end research. I remember someone saying recently in relation to a future for newspapers that “no one thing will work but lots of things might&#. I think this sums up an approach that all media companies need to employ.

Media 100

Media Lead Ranking B2B Thought Leadership Verticals 100

B2B Memes

JUNE 2, 2011

By forcing a “clear beginning, middle and end” on a set of events, Wells suggests, the meaning of those events may be exaggerated or otherwise distorted. I don’t think that an article always puts a narrative structure on events, but we generally expect them to do so.

Aggregators 100

Aggregators Lead Ranking Conference Twitter 100

B2B Memes

NOVEMBER 10, 2011

In any event, as the atomization of media proceeds, the individual voice will get louder. Traditional publishing brands have always been perceived, to a degree, as the sum of their individual voices. That’s not the case, I think, for most product and service brands.

Social Media 100

Social Media Branding Brand Identity Media 100

B2B Memes

DECEMBER 12, 2011

Even when you tell a story about an event, as in narrative journalism or photojournalism, you’re presenting the viewer with data. But it is yet another development that hands more power to the consumers of journalism by giving them more data. Journalism, of course, has always involved data.

Distribution 100

Distribution Impressions Course Trends 100

B2B Memes

NOVEMBER 14, 2011

When dealing with events that span months, it’s much more convenient to view time as a continuous stream of weeks or days. Even worse, says Siracusa, is Apple’s Address Book, which “goes so far in the direction of imitating a physical analog that it starts to impair the identification of standard controls.”

Wikipedia 100

Wikipedia Design Paper Display 100

B2B Memes

DECEMBER 8, 2011

Though he frequently attends and covers new-media events like Le Web, which he’s liveblogging about this week , Tinworth is no armchair pundit. What makes his blog so compelling is the fact that he is, in many respects, a typical working journalist sharing his experiences in the exciting but often confusing and disruptive world of new media.

CMS Development 100

CMS Development Peer-to-peer Lead Ranking Press 100

B2B Memes

OCTOBER 19, 2012

In Circa it is replaced by the much shorter “flash card,” a short statement making a single point about a news event. As Lacy notes, for Huh, the article is no longer the defining “atomic unit” of journalism. Each news story is made up of one or more of these flash cards.

Aggregators 100

Aggregators B2B Content Analysis 100

B2B Memes

APRIL 29, 2011

One of the reasons a photograph can seem so powerful is that it captures details of an event that many news or business writers might not think pertinent or appropriate—a facial expression, the relation of people to their surroundings, the sense of place. Writing can tell a story just as powerfully as a photo.

Advertising Mediums 100

Advertising Mediums Lead Scoring Lead Ranking Organic Leads 100