Avitage

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Continuum and Process vs. Event, Project or Campaign Thinking

Avitage

It’s past time to shift your thinking about your approach to marketing activities as an event, project or campaign, to continuum and process thinking. One of his new objectives is […] The post Continuum and Process vs. Event, Project or Campaign Thinking appeared first on Avitage.' The consensus is clear.

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Marketing and Sales Content – Differences That Matter

Avitage

I’ve heard this delivered in webinar, events and through articles. If you don’t know what makes sales content good and effective (before you create and use it), what other content categories are you unclear about? The 65% statistic is a symptom. When I […].

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Use Knowledge Delivered Strategy to Show Content Value

Avitage

A specific campaign, event, product launch, or other tactic.) Knowledge Delivered Strategy Applied The Knowledge Delivered strategy is explained here in greater detail. This approach to content strategy and planning begins not with the question, “what content do we need to support X initiative”? (A

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No Marketing Momentum? What Now?

Avitage

Depending upon spectacular big events to develop marketing momentum is risky and hard to do but not unheard of. The big difference between sports and B2B marketing is timing. Constraining marketing activities to point events, periodic campaigns, or to activities dictated by limited cash flow, will not generate momentum.

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Understanding the True Cost of Content in B2B Organizations

Avitage

These costs are embedded in events, projects, or are too difficult to identify or calculated. But we seldom see this number aggregated and reported as a line item in functional or certainly top business level financials. Sanctioned and Unknown are sanctioned content expenditures that are not captured.

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ralph lauren for womens paul tollett

Avitage

That is a professional contract labor position working from your home office that may provide sales, logistical and operational support for all Red Riverdvd box set Solution events, medical conferences, publications and projects.

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Engagement and Eloqua Experience

Avitage

I often hear clients talk about engagement as: touches, email opens, click-thrus, event visits, content views or even downloads. This is one of six topics that comprise the agenda for Eloqua Experience. As a concept, engagement means something a little different to everyone.

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