ANNUITAS

MARCH 14, 2013

Events Upcoming Events & Webinars' This month we have the ADMA Association for data-driven marketing and advertising and DemandCon.

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ANNUITAS

MARCH 15, 2013

This month we have the Brighttalk Data Driven Marketing Webinar, the Digital Marketing Strategy Summit Online Event and more!

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Webinar Metrics Marketing Strategy Marketing & Strategy Marketing 100

ANNUITAS

MARCH 13, 2013

Events Upcoming Events & Webinars' May 8-10 SiriusDecisions Summit San Diego, CA.

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Webinar Metrics 100

ANNUITAS

MARCH 31, 2015

Today kicks of the Oracle’s Modern Marketing Experience and it’s sure to be another great event to educate and inspire marketers, share best practices, network and recognize some of our industry’s greatest accomplishments with the Markie Awards. Why is it that over 3,000 marketers will flock to Vegas to attend this event? It’s simple.

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Tactics Planning Demand Generation Lock-In 100

ANNUITAS

MAY 14, 2013

Strategic use of B2B marketing best practices is essential to driving demand and ultimately, running a great event. Blog B2B events B2B Marketing content marketing Demand Generation Social media'

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ANNUITAS

FEBRUARY 19, 2015

I have been to a lot of marketing events, on both sides of the booth. It can be difficult to apply the things you learn at these events to your own situations, but here are some tips to help get more out of the events when you get to go as an attendee, not a sponsor. 5) B2B Marketing Events to Watch in 2015.

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ANNUITAS

JUNE 26, 2014

Erika Goldwater’s post earlier this week got me thinking about events, that love-it-or-hate-it way that so many of us choose to network with colleagues and peers, learn about industry trends and best practices, generate leads for our business or build our brand presence. Use Twitter as your event curator -.

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Peer-to-peer Demand Generation Agencies Demand Generation Conference 100

ANNUITAS

JUNE 24, 2014

We love events …attending them at least. The idea behind integrating events into an overall Demand Generation Strategy is something that most marketers believe in. The idea behind integrating events into an overall Demand Generation Strategy is something that most marketers believe in. What do they read?

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Demand Generation Demand Ideal Customer Profiles Buyer Personas 100

ANNUITAS

OCTOBER 8, 2013

Blog B2B marketing events B2B MarketingProfs Forum Carlos Hidalgo CMO Pulse Summit Demand Gen Inbound Marketing Summit Jason Stewart' There is much more to a demand generation strategy than deciding which tactics you want to use next quarter.

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ANNUITAS

JULY 10, 2013

Events Boston Executive Breakfast'

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ANNUITAS

FEBRUARY 23, 2012

I have a love/hate relationship with marketing events, a fair share of which I attend each year. At many of these events, I have the good fortune of being able to present on topics such as lead management, lead nurturing and sales-marketing alignment. However there are a few aspects that I hate when it comes to events.

Work Management 100

Work Management Marketing Management Guerilla Marketing Demand Generation 100

ANNUITAS

OCTOBER 9, 2023

The cornerstone of the dialogue at the event — hard copies of the book were given to all attendees. We truly cannot thank our speakers and attendees enough for making this such a great event, and we’re not stopping yet! If you’re in the area, be sure to register today to save your spot for what is sure to be a standing room-only event.

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Marketing Analytics Tools CMO Multi-Channel Act-On 130

ANNUITAS

MARCH 19, 2020

And for many B2B companies, they are struggling to do so without live interactions, especially events. Meeting targets for Qualified Leads, Opportunities and Revenue for the quarter and the year without the use of events, a key Engagement Channel for demand, will prove challenging. That’s where other digital channels are critical.

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Top of Funnel Planning Demand Elasticity 232

ANNUITAS

MAY 31, 2023

The event featured a variety of excellent speakers, including industry experts, thought leaders, and practitioners. No surprise to anyone — one of the obvious hot topics at the event was generative AI for marketers. Another key trend featured front-and-center at the event was the importance of personalization. Not at the event?

B2B Marketing 130

B2B Marketing Marketing Analytics Tools B2B DemandBase 130

ANNUITAS

MARCH 21, 2023

Updated 21 MAR 2023 Adobe Updates Focus on Chat, Event Management and Advanced Analytics Adobe is holding its annual Summit event in Las Vegas this week. As more and more businesses look to drive more focused, virtual (and in person) events, the interactive webinar additions are no-brainers.

Marketing Automation Services 130

Marketing Automation Services Marketing Automation Automation Webinar Metrics 130

ANNUITAS

AUGUST 8, 2023

If you’re in the greater Boston area, be sure to register today to save your spot for what is sure to be a standing room-only event. Our next stop is September 20 th in Boston, at the Westin Copley Place. So, adios for now to Atlanta, and on to Boston! appeared first on Annuitas.

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ANNUITAS

OCTOBER 5, 2023

But at its last month’s Dreamforce event in San Francisco, the company took the AI concept and ran with it — with AI being the central theme of this year’s conference. We can’t really get into all of the AI announcements across all of the clouds, and we certainly will dig into the go-to-market focused additions in a subsequent brief.

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Marketing Analytics Tools Product Marketing Automation Services User-Generated Content 130

ANNUITAS

JUNE 25, 2020

Kira Mondrus: Our demand marketing program has been significantly impacted by no longer having in-person events. We made a fast pivot to divert our program dollars to digital marketing (since we sell to large enterprise, the in-person events had been a key marketing channel for engaging with senior level decision makers).

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Cost per Lead Enterprise Management Work Management Marketing Management 147

ANNUITAS

FEBRUARY 13, 2024

Basis for controlling your customer brand experience: Content gates – by capturing critical telemetry and by delivering meaningful buying-journey content – enable us to deliver a strong, differentiated, multi-channel brand experience to prospects and customers through Web personalization, app interactions, email, SMS, event invites, etc.

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Marketing Analytics Tools Lead Ranking Multi-Channel Differentiation 130

ANNUITAS

MAY 28, 2020

You can read the full recommendation here , but to summarize, Scott recommended reallocating budget away from live events and into some of the highest performing channels. A person interacting with a webinar is 7% more likely to become a Closed Won Opportunity and 11% more likely to become an Opportunity than a live event interaction.

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Top of Funnel Demand Webinar Metrics Paid Search Agency 147

ANNUITAS

NOVEMBER 16, 2020

Most recently she has spoken at events for Adobe, BAI, and Showpad. Outside the office, Lauren is a co-founder of Women in Revenue, and is a frequent speaker at B2B marketing and digital marketing industry events. See Jennifer’s posts. Scott Parent , Senior Director Data Science. Expertise: Demand marketing data and analytics.

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Demand Generation Agencies Paid Search Agency B2B Thought Leadership Advertising Agencies 130

ANNUITAS

JUNE 2, 2014

June 24, 2014 – Webinar with Right On Interactive and Chris Arrendale, ANNUITAS> Events Upcoming Events & Webinars' Email Deliverability Matters- For Marketers.

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ANNUITAS

MAY 21, 2020

The Interactive Advertising Bureau , a conglomerate of 650 leading media and technology companies, defines attribution as: The process of identifying a set of user actions (“events”) across screens and touchpoints that contribute in some manner to a desired outcome and then assigning value to each of these events.

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Marketing Attribution Lead Ranking Planning Top of Funnel 264

ANNUITAS

MARCH 3, 2016

As the event season swings into high gear, we caught up Craig Rosenberg, Co-Founder and Chief Analyst at TOPO, author of the Funnelholic , a must-read blog for any B2B marketer and producer of the newest event, the TOPO Sales Summit. Q: You have been involved in some exciting ventures…TOPO now has its own event – a sales-focused event.

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Account Based Marketing Demand Generation SMB Conference 100

ANNUITAS

OCTOBER 24, 2016

What makes an event a success from an attendee’s perspective? If you didn’t make the event, take a look at the conversations on Twitter via #mpb2b or take advantage of the 58 recorded sessions available on demand. You won’t be disappointed. Michael Brenner : Content Marketing Strategy for Any Size Budget.

Marketing Budget 124

Marketing Budget B2B Urgency Marketing Work Management 124

ANNUITAS

SEPTEMBER 6, 2016

We learn something new at an industry event, or read something amazing that could change the way you do business, but how do you pitch it to your boss, team leader, executives or even the CEO? Understanding the value and keys to of obtaining executive buy in is timely as event season is just about to kick-off.

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ANNUITAS

JULY 21, 2022

This “Success” team is a truly blended unit — working together in an orchestrated fashion to share content with the customer, to check in on initial deployment, to troubleshoot problems and to engage the customer in user group events — all proactively to ensure that the customer achieves Success.

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Ideal Customer Profiles B2B Sales Work Management Marketing Management 130

ANNUITAS

JUNE 9, 2016

However, certain trigger events (tangible or intangible barriers that when met or breached cause another event or action to occur) cause us to move from a passive buying cycle into an active one. Ask them what they read, when and how they prefer to consume content, what events or circumstances pushed them into a buying process, etc.

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ANNUITAS

OCTOBER 24, 2016

What makes an event a success from an attendee’s perspective? If you didn’t make the event, take a look at the conversations on Twitter via #mpb2b or take advantage of the 58 recorded sessions available on demand. You won’t be disappointed. Michael Brenner : Content Marketing Strategy for Any Size Budget.

Marketing Budget 100

Marketing Budget B2B Urgency Marketing Work Management 100

ANNUITAS

OCTOBER 24, 2016

What makes an event a success from an attendee’s perspective? If you didn’t make the event, take a look at the conversations on Twitter via #mpb2b or take advantage of the 58 recorded sessions available on demand. You won’t be disappointed. Michael Brenner : Content Marketing Strategy for Any Size Budget.

Marketing Budget 100

Marketing Budget B2B Urgency Marketing Work Management 100

ANNUITAS

MAY 9, 2016

Events like the Marketo Summit bring fresh ideas to marketers by renewing the spirit of learning and innovation. With some events, you sit in a room and watch power points all day. Summit is not like other events. Take the time to plan out your sessions, attend the key notes for inspiration and evening events to network.

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Marketo Peer-to-peer Planning Marketing Automation Services 100

ANNUITAS

FEBRUARY 23, 2021

Increasing the events budget won’t make an impact if you’re attending the wrong events and increasing PPC spend won’t generate more leads if you’re bidding on the wrong terms or have subpar landing pages. Increasing Budget Doesn’t Always Equal More Leads.

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Demand Work Management Budget Programs Planning 130

ANNUITAS

OCTOBER 21, 2014

Q: What do events like LeadLove offer today’s modern marketers? Are all events the same? SW: Events are definitely not all the same. Events like LeadLove offer a great opportunity to learn and network with those peers and industry leaders that you trust. I am looking forward to being a part of my first LeadLove event.

Ad Building 100

Ad Building Peer-to-peer Demand Generation Eloqua 100

ANNUITAS

APRIL 19, 2022

Research shows that newer channels like live chat, SMS, and social media have been gaining traction with buyers, while more traditional channels like events (both live and digital), email, and phone have been declining in preference. If it’s been more than a year, it’s time to revisit the question.

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Top of Funnel Advertising Channels Peer-to-peer Elasticity 130

ANNUITAS

OCTOBER 6, 2015

This means maintaining focus and not being drawn into opportunities (events, webinars, co-sponsoring content) that do not further defined objectives. It’s very hard to resist the possibility of speaking or exhibiting at a new event that just popped for a reduced rate, but is it really the best channel to connect with your buyers?

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Demand Generation Demand Marketing Budget Webinar Metrics 100

ANNUITAS

MARCH 15, 2016

However, after attending the Rainmaker event last week in Atlanta, I can say now with complete conviction that Marketers have stiff competition with the members of today’s Sales Development teams. The event helped showcase new tools and apps that enable sales teams to do their job with speed and efficiency.

Buzz 100

Buzz Paid Search Agency Advertising Agencies Social Media 100

ANNUITAS

FEBRUARY 3, 2020

What are the trigger events that put you into an active buying process? What does your research process look like? Where do you typically start? Who do you consult with when conducting research and making a decision to adopt a new solution?

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Peer-to-peer Work Management Marketing Management Sales Qualified Leads 173