Webbiquity

MAY 25, 2021

I do a fair amount of influencer marketing on the B2B side , which is a very different beast from B2C. I think and talk and work a lot on the “big four” of the social networking world: Facebook, LinkedIn, Twitter, and YouTube. In your view, what social networks beyond those big four should B2B marketers be paying attention to, if any?

B2B Marketing 336

B2B Marketing Practices B2B SMS 336

Webbiquity

AUGUST 18, 2020

A video streaming platform that supports up to 1,000 attendees and integrates with Facebook and YouTube Live. It integrates with YouTube, Vimeo, and popular videoconferencing applications. The platform also offers group or private chat, plus attendee analytics. Pricing: contact vendor. Pricing: $29/$99/$249 per month.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Navigate the Channel

AUGUST 10, 2017

Take some time to learn how livestream works in advance of the event. Whether you’re using Instagram Live, Facebook Live, or YouTube, do a few livestream trial runs beforehand: stream a production run, a project completion, or a customer testimonial to liven up your social feed on a regular workday.

Trade Show 90

Trade Show Social Media Social Marketing Event Marketing 90

Oktopost

SEPTEMBER 30, 2021

Replicant’s Senior Director of Marketing, Katie Hurley takes the hot seat. Listen to the podcast: For more thought leadership on AI and technology, check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube , or LinkedIn. Watch the recording: Want to hear more from renowned marketing leaders?

Marketing AI 116

Marketing AI B2B Thought Leadership Thought Leadership Transparency 116

Single Grain

JANUARY 18, 2024

Having a successful YouTube channel can be incredibly rewarding. However, many creators, particularly those just starting a YouTube channel, struggle with growth, often wondering why their content isn’t getting the traction they desire. Take, for example, a video on event marketing.

Youtube 52

Youtube Advertising Channels CTR Storytelling 52

Oktopost

AUGUST 10, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Want to hear more from renowned B2B marketing leaders? Marketing comes down to people, math, and a whole lot of processes. But with so many processes in place to measure, have we, as marketers, lost the ability to humanize the customer experience?

B2B Thought Leadership 89

B2B Thought Leadership Transparency Thought Leadership Marketo 89

Martech

APRIL 10, 2024

She also co-hosts the popular YouTube series “HubSpot Hacks.” LinkedIn: Eldad Postan-Koren (32K followers) Ali Schwanke Ali is a MarTech contributor and the founder of Simple Strat , a platinum HubSpot Solutions partner.

CRM 87

CRM Work Management Marketing Management Marketing Automation Services 87

ClearVoice

NOVEMBER 7, 2022

Where to listen to Marketing School: Apple Podcasts. Mid Market Matters – Craig West. Strategic advisor, keynote speaker, and CEO of Succession Plus, Craig West, walks business leaders through the growing pains of mid-market enterprises in his podcast. Marketing Smarts – MarketingProfs. Google Podcasts.

Enterprise Management 105

Enterprise Management Planning RSS Work Management 105

Oktopost

MAY 12, 2021

Listen to the Podcast: For more mind-blowing conversations on staying ahead of the competition and to keep up with the show everyone is talking about this year, subscribe to B2B Marketing Now for free wherever you listen to podcasts or catch us on Apple Podcasts , Spotify , or follow Oktopost on LinkedIn.

Transparency 117

Transparency Digital Transformation B2B Sales CMO 117

SpotMe Blog

SEPTEMBER 15, 2022

How long does content marketing for events take you? And how much of your marketing budget do you spend? If you’re like most other enterprise event marketers, probably a long time and a ton of money. But there’s a way to significantly reduce the amount of time and money you spend producing event content.

Enterprise Management 59

Enterprise Management Planning Content Marketing Webinar Metrics 59

ClearVoice

SEPTEMBER 4, 2020

#socialmedia #marketing Click To Tweet. Content marketing statistics for YouTube. YouTube has two billion active users across the globe. More than 1 in 4 people globally use YouTube to discover and access news content. internet users between the ages of 18-44 say they use YouTube. Statista ). HootSuite ).

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

Online Marketing Institute

DECEMBER 1, 2010

Once your event has multiple attendees, people can leave comments, invite their contacts, add the event to their calendar and more. Twitter Twitter can offer limitless value in promoting your event. Social Fresh and Social Media Week NY are good examples of event blogs that generate marketing value.

Social Media 40

Social Media Event Marketing Social Marketing B2B Marketing 40

Webbiquity

FEBRUARY 17, 2022

If you’re producing any kind of video content, you’ll need a YouTube channel. Every platform has tools to help marketers. Every business should have a profile on the main platforms to ensure their bases are covered. At a minimum, that includes LinkedIn, Facebook, and Twitter.

Tactics 271

Tactics Advertising Agencies Paid Search Agency Focus Group 271

RebelMouse

DECEMBER 17, 2020

The unprecedented pandemic in 2020 turned the world of event marketing upside down. All over the world, if a scheduled in-person event wasn't cancelled, it was transformed into a digital experience. Data from Bizzabo found that 93% of event marketers plan to invest in more virtual events moving forward.

Template 52

Template Landing Pages Custom Publishing Youtube 52

RebelMouse

DECEMBER 17, 2020

The unprecedented pandemic in 2020 turned the world of event marketing upside down. All over the world, if a scheduled in-person event wasn't cancelled, it was transformed into a digital experience. Data from Bizzabo found that 93% of event marketers plan to invest in more virtual events moving forward.

Template 52

Template Landing Pages Custom Publishing Youtube 52

ClearVoice

NOVEMBER 25, 2022

Hybrid marketing experiences. As COVID-19 restrictions ease, event marketing has returned as one of the top marketing trends, and one of the most effective. Social media marketing trends. This enables data-driven decisions in creating landing pages, registration processes, and website copy. Short-form videos.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

Ledger Bennett

SEPTEMBER 26, 2020

For example, you might see an uplift in online search activity when running a video ad on YouTube, but if you report individually on YouTube and online search results you may miss the correlation. They’ll come into your business and bring the critical skills needed to unlock your companies’ full marketing potential.

Paid Search Agency 59

Paid Search Agency B2B Marketing Effectiveness B2B 59

SpotMe Blog

JULY 25, 2021

If you’re looking more ideas and insight straight from the pros, check out episodes of The Event Marketing Show, and register below to be the first to hear about new episodes! #1) 1) Unite Your Marketing and Sales Teams. Need help with a marketing plan? 3) Use Event Marketing to Interact with Customers.

Examples 111

Examples Enterprise Management Work Management Conference 111

Insider Interviews

JUNE 4, 2020

If you - as most listeners to this podcast - work in media, marketing or advertising, chances are you know of Minjae Ormes. Most recently global head of partnerships for YouTube, and for the past couple of years chief marketing officer of disruptive phone service from Verizon, Visible.

CMO 59

CMO Broadcasting Lead Ranking Youtube 59

SpotMe Blog

JANUARY 26, 2022

Truly the one-to-many type of events. Whether you’re on Facebook Live, YouTube Live, or any custom streaming service. Break-out sessions for smaller groups can be enabled by the event planners. 1 Zoom Webinar Alternative for Virtual Events. SpotMe brings all your event needs under one roof. G2 Score: 4.5 (?84

Webinar Metrics 52

Webinar Metrics RFP Webcast Paid Search Agency 52

SocialPilot

JANUARY 26, 2024

” “Suggest a YouTube video title for our upcoming tutorial video on [Topic]. ” AI Prompts for Event Marketing Event marketing is a good way to reach the masses and create hype around your product/service only if done correctly. Ensure it’s engaging and includes keywords for SEO.”

Examples 78

Examples ROI Planning Work Management 78

B2B Digital Marketer

FEBRUARY 15, 2024

The Role of AI in Marketing: Brandon discusses leveraging AI tools responsibly to enhance marketing effectiveness, cautioning against over-reliance on automated processes that could compromise human connection and empathy in customer interactions.

Allocation 52

Allocation Planning B2B Marketing Marketing Budget Creation 52

The Customer

JUNE 4, 2020

Here’s why I proceeded to publish: If you work in media, marketing or advertising, chances are you know of Minjae Ormes. Most recently global head of partnerships for YouTube, for the past couple of years she has been chief marketing officer of a new “disruptive” phone service from Verizon, Visible.

CMO 72

CMO Word of Mouth Paid Search Agency Broadcasting 72

Pam Didner

SEPTEMBER 16, 2020

VP of Marketing or CMO. Roles based on your marketing functions: Email Marketing. Event Marketing. Digital Marketing. Content Marketing. Brand Marketing. Marketing Operations. Co-marketing or Partner Marketing. Event Marketing. Social Media. Demand Generation.

Sales Management 103

Sales Management Paid Search Agency Top of Funnel Account Based Marketing 103

Martech

SEPTEMBER 7, 2022

This new dynamic creates many challenges for the event marketer that immersive technology can help tackle. If you’re looking for tips on leveraging XR and immersive technology for your next event, check out my post, 10 Things to Consider When Using XR for Your Event.

Enterprise Management 105

Enterprise Management B2B Marketing B2B Marketing Management 105

Adobe Experience Cloud Blog

FEBRUARY 25, 2019

From content creation to face-to-face events, you’ll learn the most effective and affordable ways to expand your audience and generate qualified customers for your small business. Did you know that YouTube is the second largest search engine in the world? Create In-Person Events. Start Using Video. With over 1.9

Small Business Marketing 134

Small Business Marketing Paid Content Lead Generation Lead Scoring 134

Vidyard

OCTOBER 3, 2018

There comes in a time in every marketer’s career when they involuntarily shriek, “Save us from cat videos!” But they do shake their fist at YouTube for sucking prospects down a time-wasting vortex. ” Okay, perhaps they don’t use those exact words.

Work Management 74

Work Management Video Marketing Marketing Management Marketing Automation Services 74

Valasys

APRIL 13, 2020

Our other services such as Event Marketing , Content Syndication , Lead Generation , Contact Discovery , Account-Based Marketing , Lead Nurturing & Appointment Setting help marketers plan, execute and optimize several marketing campaigns so that they can achieve their underlying business objectives and revenue goals.

CRM 98

CRM Marketing Management Deliverability Intent Data 98

Marketing Insider Group

AUGUST 27, 2019

Pre-event marketing is a critical part of the event planning process. You not only need to make sure people are aware of your event, but you must also build anticipation so your attendees get excited about what’s coming up. I was honored to be the very first host for that series and now it has continued for YEARS!

Planning 100

Planning Content Marketing Generation Content 100

Vidyard

OCTOBER 3, 2018

There comes in a time in every marketer’s career when they involuntarily shriek, “Save us from cat videos!” But they do shake their fist at YouTube for sucking prospects down a time-wasting vortex. It gives you the power to put your videos in all the right places and quickly create channels for events, departments, or products.

Enterprise Management 65

Enterprise Management Work Management Video Marketing Marketing Management 65

The Lead Agency

NOVEMBER 3, 2019

In fact, 64% of consumers use YouTube to review electronics before making a buying decision, and after watching a video, 73% of people complete a purchase. By incorporating influencer marketing into your current strategy, you can capture this considerable purchase intent.

Marketing & Strategy 48

Marketing & Strategy Marketing Strategy Top of Funnel Advertising Agencies 48

Marketing Insider Group

JANUARY 15, 2020

If you cannot attend an event where a speaker you are considering is speaking, see if you can find videos on YouTube or the speaker’s website to hear the speaker in action. Read reviews after each of the events to determine how actual audience members reacted to the speech.

First-Mover Advantage 175

First-Mover Advantage Buzz Merchandising Planning 175

Valasys

JUNE 11, 2020

With the help of the new feature, marketers can easily share their events with their page followers, and can even send direct invitations to their first-degree profile connections with ease. Marketers can Drive Engagement For Their Event. Gain maximum Traction of Your Virtual Events.

Linkedin 64

Linkedin Features Broadcasting Communities 64

SpotMe Blog

JUNE 2, 2021

Another benefit of hybrid and virtual events is that everything can be recorded. Post these on your company’s website, YouTube, and other social media to act as evergreen content that’s constantly promoting your event, long after it has finished. Every event needs to set up its KPIs and goals ahead of the event.

Webinar Metrics 52

Webinar Metrics Lead Generation Paid Content Lead Scoring 52

Marketing Insider Group

SEPTEMBER 2, 2015

You will create a website, a blog, vlog, design a Facebook page, Tweet about it, Instagram your brand name, and make YouTube videos into the night, but is this enough? You will jump on the technological information highway and ride that road until you see your brand’s slogan on every billboard across cyberspace. Make your clients informed.

Ad Building 100

Ad Building Brand Identity Branding Advertising Agencies 100

SpotMe Blog

JULY 27, 2021

Regardless, having a plan of action for what to do after the webinar or event is key, and according to Wistia ’s Solutions Associate, Lauren Babitz, that starts with knowing how to track your leads and success. “I I think that’s something that we don’t often put as much thought into,” Babitz explained as a guest of The Event Marketing Show.

Webinar Metrics 94

Webinar Metrics Paid Content ROI Sales Qualified Leads 94

Valasys

JULY 29, 2020

Event marketing, both physical and virtual, provides brands with an opportunity to offer their humanized faces to the customers and interact with them in real-time to provide them with seamless experiences and to inspire them to make sales-oriented actions. Setting Goals for your Events. Conceptualizing an Event Marketing Plan.

Work Management 64

Work Management Event Marketing Marketing & Strategy Marketing Strategy 64