Oktopost

AUGUST 24, 2021

B2B event marketing has been proven to be as good as gold for this goal. . Given that, in this post, we’ll talk about: What B2B event marketing is. What are some types of event marketing. What is B2B Event Marketing? Why Is B2B Event Marketing Important? Why it’s important.

Event Marketing 118

Event Marketing Work Management Marketing Budget Marketing Management 118

PureB2B

DECEMBER 3, 2021

It goes without saying that there is a consistent struggle with event marketing in the B2B space. Events remain limited due to health concerns and the general attendance is fatigued by excessive product marketing. These are real thoughts present in the day-to-day planning of a demand generation marketer.

Marketing Budget Creation 62

Marketing Budget Creation Marketing Budget Event Marketing Budget Programs 62

Contently

FEBRUARY 17, 2017

As a new infographic from NCC Home Learning points out, event marketing gives businesses an opportunity to showcase their products, humanize their brands, and create memorable experiences with their audiences. They can also work well for gathering important customer information, such as contact details and demographic data.

Event Marketing 145

Event Marketing Marketing & Strategy Marketing Strategy Paid Search Agency 145

PureB2B

DECEMBER 3, 2021

It goes without saying that there is a consistent struggle with event marketing in the B2B space. Events remain limited due to health concerns and the general attendance is fatigued by excessive product marketing. These are real thoughts present in the day-to-day planning of a demand generation marketer.

Marketing Budget Creation 62

Marketing Budget Creation Marketing Budget Event Marketing Budget Programs 62

Zoominfo

JANUARY 29, 2018

For today’s blog post, we put together a comprehensive list of the best articles about corporate events and event marketing. We tried to tackle every aspect of event marketing. From event planning to trade show design, there’s a little something for everyone. How to Track Event ROI in Your CRM.

Event Marketing 113

Event Marketing Enterprise Management Work Management Marketing & Strategy 113

Heinz Marketing

MAY 31, 2018

By Matt Heinz, President of Heinz Marketing. How I Work” is one of my favorite recurring features in Inc Magazine as well as via Lifehacker’s This Is How I Work Series. Every week we feature a new B2B sales, marketing or business leader here answering what have become the standard “ How I Work ” questions.

Work Management 71

Work Management Zoominfo Marketing Management Event Marketing 71

KoMarketing Associates

SEPTEMBER 12, 2017

“. How could marketers reduce the lag in following up with leads post-event? With the help of advanced event automation solutions, event follow ups require much less manual work. How is budget playing a role in the event automation technologies marketers are using?

Event Marketing 124

Event Marketing B2B Marketing Planning B2B 124

Valasys

MAY 28, 2020

Event marketing has always been an impeccable way to fuel your branding endeavors. According to a study published on MarketingCharts.com , 68% of the respondents affirmed that with the help of event marketing they can generate top-of-the-funnel leads. Events work, whether taken offline or virtually.

Lead Generation 72

Lead Generation Event Marketing Generation Work Management 72

KoMarketing Associates

FEBRUARY 26, 2015

If you are running out of ways to use your marketing budget in a manner that is worth your while, consider hosting a small conference or after work event. Below are some of the ways that event marketing can help your B2B company grow. Event marketing is for more than just potential customers.

Event Marketing 120

Event Marketing B2B Marketing Work Management B2B 120

Ledger Bennett

OCTOBER 22, 2020

Ledger Bennett’s work on Rockwell Automation’s VirtualConnect event earns nomination for Best Integrated Performance Marketing Campaign in the 2020 International Performance Marketing Awards. Event Marketing Campaign Elements. 4) Maximize ‘In Event’ and ‘Post Event’ engagement and content consumption.

Event Marketing 52

Event Marketing Ideal Customer Profiles First-Mover Advantage Planning 52

Lead Liaison

AUGUST 13, 2019

The event helped you capture a lot of leads. Now is the time to consider your post-event marketing strategy. Now, post-event, you need to nurture those leads. For that, you want an approach that involves multiple marketing channels. Now it’s time to leverage email, social media and content marketing.

Event Marketing 70

Event Marketing Trade Show Paid Search Agency Lead Liaison 70

B2B Marketing Analytics

AUGUST 24, 2019

Given the potential of events marketing, it is not surprising to see that events and field marketing continue to get more and more attention of marketing leaders. I am sure that every CMO, field marketing and event marketing leader can relate to this dilemma.

Event Marketing 40

Event Marketing Analytics Planning Marketing Automation Services 40

Marketing Insider Group

NOVEMBER 21, 2022

Working long hours and putting work over personal life is becoming increasingly unpopular with today’s millennial workforce. The workers of next year and beyond favor a more balanced approach – working smarter rather than harder, with more importance placed on the value of mental health and general wellness.

Trends 280

Trends Marketing AI Co-Registration Conference 280

Aberdeen

AUGUST 29, 2019

B2B marketers know that event marketing is a great way to get in front of the right customers. That’s why more than half of B2B organizations spend over 20% of their marketing budgets on events. But what happens when event marketing campaigns aren’t delivering the results your team wants (and needs)?

Intent Data 40

Intent Data Event Marketing Intent Planning 40

SpotMe Blog

JUNE 29, 2022

Those people would likely welcome the chance to attend your event virtually so that they can still enjoy the sessions but protect their health at the same time. . A working parent might not be able to travel to a multi-day event but could attend virtually. appeared first on SpotMe.

Event Marketing 52

Event Marketing Enterprise Management Webinar Metrics Paid Search Agency 52

Brandpoint

APRIL 7, 2021

One of the biggest question marks is still event marketing. Are people starting to finally push past lockdown fatigue and willing to venture out to in-person events as the year progresses? As part of a SaaS company who works directly with financial service providers, Jody and her team leaned into the unconventional.

Event Marketing 62

Event Marketing Social Marketing B2B Thought Leadership Budget Programs 62

The Point

MAY 16, 2019

” The post Why this Webinar Invitation Works appeared first on The Point. For a more detailed view of what makes for a great Webinar invitation, download our white paper: “ Top 10 Tips for Webinar Invitation Success.”

Webinar Metrics 100

Webinar Metrics Creativity Paid Search Agency B2B Sales 100

Semcasting

JUNE 22, 2018

Many marketers are looking to take this a step further by finding ways to identify and continue conversations with the attendees post-event. The following solution brings event marketing to the next level by combining a mobile strategy to work hand-in-hand with geo-fencing for a full-breadth marketing strategy.

Event Marketing 40

Event Marketing Mobile Marketing Conference Marketing & Strategy 40

The Point

JUNE 27, 2018

Here’s what works: 1. Sell the Event. Before I’ve read a word of body copy, I know what the event is, the basic value proposition (7 Things), and when it’s being held. 4 Simple Reasons for Why this Webinar Invitation Works via @spearmktg. Visually, it doesn’t jump off the page, and copy-wise, it’s not perfect.

Webinar Metrics 159

Webinar Metrics Emarketing Paper Tips 159

markempa

JULY 8, 2013

This included: An actor in a Seymour mascot costume who worked the event by handing people who were standing in lines “Hate2Wait” buttons. How Technology on the Trade Show Floor Can Help Your Sales Team Work Smarter and Sell More. Event Marketing branding event marketing sponsorships trade show'

Trade Show 120

Trade Show Event Marketing Advertising Agencies Work Management 120

Heinz Marketing

JUNE 4, 2022

Cultivating a culture where individuals and work teams can sense, align, execute and renew without fighting through layers of bureaucracy and management is potentially powerful. It’s Not Too Late to Create an Uncompromising Work Culture. Leaders are taking notice, but too few know how to create the right work culture.

Work Management 79

Work Management B2B Validation B2B Sales 79

Smashmouth Marketing

DECEMBER 1, 2010

I've recently been on the conference circuit, speaking and tweeting whatever sales and marketing goodness I can find. One topic that came up at each conference was the quality of the content presented by the various speakers. Some sessions were brilliant; some were nothing more than veiled commercials.

Vendors 100

Vendors Lead Scoring Lead Ranking Event Marketing 100

Biznology

APRIL 25, 2012

Event marketing has long been a staple in B-to-B, where the face-to-face conversation enabled by a trade show or corporate event plays a valuable role in launching or deepening a business relationship. But these days, business events are taking off in new directions, empowered by advancements in digital technology.

Event Marketing 80

Event Marketing B to B Planning Webinar Metrics 80

Bluetext

FEBRUARY 19, 2021

Large-scale, in-person events have all but vanished since the pandemic rocked our world just a year ago. It seemed that nearly all hope was lost for event marketing ? but then came virtual events. See how Bluetext worked with Citrix to bring their networking event to the digital sphere.

Event Marketing 26

Event Marketing Advertising Agencies Work Management Advertising Mediums 26

Brandpoint

MARCH 31, 2020

So many of us are now self-isolating, working from our dining room tables while watching the news change on an hourly basis. Work must go on, even though a lot of marketing plans look obsolete compared to what they did at the start of the year. Do’s and Don’ts of Marketing During COVID-19. Step 1: Create a gated asset.

Cost per Lead 142

Cost per Lead Sales Qualified Leads CPL Lead Ranking 142

Webbiquity

MAY 30, 2023

We’d urge marketers to make sure they’re working towards a healthy, ongoing stream of revenue, not just closing sales today and tomorrow.” Content marketing, a vital component of both search and social engagement strategies, was #2 in terms of both popularity and importance. 6) Event marketing is bouncing back for B2B.

Marketing Budget 278

Marketing Budget Marketing Budget Creation Top of Funnel Marketing Strategy 278

Valasys

MARCH 27, 2020

The first quarter of the year 2020 witnessed the outbreak of COVID-19; the situation being so severe that WHO officially declared the phenomenon a global pandemic on March 12 – causing thousands of employees in the B2B industry to work either remotely or from home. It’s said that those who know how to bend can’t be broken.

Work Management 59

Work Management B2B Allocation Marketing Management 59

Martech

SEPTEMBER 8, 2023

She is working to change that, building a new program to repurpose more than 800 sessions of VMware event content — valuable content that will boost engagement and extend the reach of the company’s events through targeted campaigns. The global event industry will be valued at $2.19 But one team alone can’t achieve it.

Lead Scoring 119

Lead Scoring Lead Ranking Top of Funnel Budget Programs 119

Webbiquity

FEBRUARY 16, 2023

When it comes to preparing for recessions and talent shortages , companies need to invest their marketing capabilities by upskilling team members. By future-proofing through mobilization, B2B marketers will be able to develop more efficient and effective ways of working. Brit Tucker is a part-time writer and a full-time mom.

Trends 308

Trends B2B Marketing B2B Thought Leadership B2B 308

Webbiquity

SEPTEMBER 12, 2023

While “Serendipity is a highly regarded attribute of face-to-face events,” (see quote source below), pre-scheduled meetings are increasingly popular with vendors that see the value in guaranteeing they will make relevant connections. ” Just 1% strongly disagree.

Marketing Report 304

Marketing Report Event Marketing Stats Paid Search Agency 304

Adobe Experience Cloud Blog

JANUARY 15, 2013

by Dayna Rothman We recently held a webinar to show marketers how to rock their online and offline events, featuring insights from Marketo thought leaders Heidi Bullock, Director of Marketing, Sandra Freeman, Director of Marketing Cloud, and myself ( @dayroth ). What other ideas for promotion have been working?

Event Marketing 48

Event Marketing Planning Work Management Marketing Management 48

Heinz Marketing

SEPTEMBER 26, 2019

By Matt Heinz, President of Heinz Marketing. How I Work” is one of my favorite recurring features in Inc Magazine as well as via Lifehacker’s This Is How I Work Series. It is my pleasure every Thursday to feature a B2B sales, marketing or business leader in our own series and our own version of “ How I Work ” questions.

CMO 59

CMO Work Management Allocation Peer-to-peer 59

Biznology

OCTOBER 29, 2015

But at big companies, the kind that I work with, folks continue to wrestle with whether the old-style marketing organizations ought to be merged with the new cool digital folks. Do we take the people doing the old-fashioned work and group them with the newfangled social/search/local/mobile mavens? But the issue is the same.

Advertising Agencies 80

Advertising Agencies Paid Search Agency Mobile Advertising Mobile Marketing 80

Marketing Insider Group

FEBRUARY 27, 2020

You need a fail-safe guide that can help you choose a theme that will practically guarantee a successful event. As a frequent event speaker, I’ve learned how successful event planners work behind the scenes to come up with a theme. Use Event Marketing Trends to Prime the Pump. You’ve just found one.

Event Marketing 251

Event Marketing Conference Trends Planning 251

Marketing Insider Group

OCTOBER 15, 2020

It was my great pleasure to work with ON24 for many years while at SAP Marketing and see them evolve as a leader in webinars and virtual events. Webinars themselves have evolved over the years to become an important part of the marketing portfolio, and ON24 has been at the forefront of this evolution.

Digital Transformation 356

Digital Transformation Webinar Metrics Planning B2B Thought Leadership 356

Martech

JANUARY 10, 2024

Many marketers speak at industry events for various reasons. I’ve had the pleasure of working with many interesting marketing speakers over my 20-plus years in events. Here’s an example from Brianna Miller, director of marketing and demand generation at Protenus.

Conference 109

Conference Tips Work Management Marketing Management 109

Martech

JANUARY 9, 2024

How do you make sure your digital events are engaging and effective with your audience? And with digital events, there’s no shortage of data that event marketers can use to optimize sessions and experiences for their attendees. Look at the data.

Optimization 106

Optimization Ideal Customer Profiles Customer Surveys Communities 106