Terminus
JULY 18, 2017
So, what are we talking about when we say account-based marketing plays ? ” (Thanks, Wikipedia!). For example, you could execute an event marketing campaign using multiple ABM plays, such as: Pretargeting to warm up net-new accounts before an event. Driving event registration with help from Sales.
Adobe Experience Cloud Blog
NOVEMBER 26, 2014
I needed to bring back the best tchotchkes that the event had to offer. In case you’re unfamiliar, a tchotchke ( choch-key ), according to Wikipedia , is “a small bauble or miscellaneous item. How do you think about creating tchotchkes for your events? Event Marketing b2b Consumer'
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Webbiquity
DECEMBER 19, 2017
This piece compiles and analyzes the predictions of more than 100 B2B marketing professionals as published in 10 highly-ranked posts over the past month (best!). Image credit: Wikipedia. The predictions ranged from honing content marketing strategy (popular) to sales-marketing alignment (a bit old?)
Paul Gillin
JUNE 24, 2010
According to Wikipedia, ROI is “the ratio of money gained or lost (whether realized or unrealized) on an investment relative to the amount of money invested.” Tags: B-to-B B2B PR Social Media blogging communities events marketing search ROI. That’s an impressive result, but it isn’t a return. End sidebar.
chiefmartech
MAY 31, 2022
You can see from the chart above that agile has found its way into a wide variety of marketing activities: marketing operations, creative services, website operations, social media, advertising, etc. ” (To be fair, in a virtual/hybrid event world, the pacing and adaptability of events marketing has increased significantly.).
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