The Impact of COVID-19 on B2B Marketing Plans: Tech vs. Non-Tech
Webbiquity
APRIL 14, 2020
By roughly a 4:3 ratio, tech marketers are more likely than non-tech B2B marketers to say they will reallocate unused live events marketing dollars to other programs. By about the same margin, non-tech marketers say they are more likely to just cut budgets than their tech marketing peers.
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