Navigate the Channel

OCTOBER 5, 2022

With a resurgence of in-person events and continuing demand for digital and hybrid events, it’s a pivotal time to apply a smart social media strategy to boost attendance, no matter the event format. Companies and marketers are more eager than ever to put on in-person events and maximize their turnout.

Social Media 65

Social Media Event Marketing Social Marketing Trade Show 65

Adobe Experience Cloud Blog

FEBRUARY 8, 2019

According to Event MB , 85% of event planners use event registration software, 61% use event marketing tools, and 54% use survey tools. While this is promising, these tech stacks can often lead to uncertain attribution models that fail to calculate the true ROI of events. Generating Brand Awareness.

Event Marketing 134

Event Marketing ROI Lead Ranking Planning 134

KoMarketing Associates

FEBRUARY 26, 2015

Utilizing events to market your company and its product or services can be not only be an extremely great opportunity to network with new clients, it can allow you to become a stronger influence on your community and industry. Below are some of the ways that event marketing can help your B2B company grow.

Event Marketing 120

Event Marketing B2B Marketing Work Management B2B 120

Ledger Bennett

OCTOBER 28, 2020

With a temporary and, in some cases, permanent shift toward remote workforces, tradeshow and event marketing in particular have seen a massive shift to the virtual realm. Leaving marketers to answer a key directive: “How do we effectively promote virtual events to drive attendance and impact revenue?”.

Ideal Customer Profiles 59

Ideal Customer Profiles Budget Programs Event Marketing Paper 59

Webbiquity

NOVEMBER 27, 2018

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. Twitter’s revenue is stagnant and the platform lost two million users in the final quarter of 2017. ” Still, Twitter has nearly 330 million loyal, active users and its importance for customer service is increasing.

Paid Search Agency 216

Paid Search Agency Twitter Trade Show Social Networks 216

Marketing Insider Group

MAY 21, 2014

Pre-event twitter chats (using the conference hashtag). Use of hashtag pre-event (#cmworld). Fun posts on Facebook that attendees could contribute to – such as name the drink for the event. Pam mentioned that their Twitter chats with speakers were so successful, they were continuing them year-round.

Event Marketing 100

Event Marketing Planning Multi-Channel Conference 100

markempa

JULY 8, 2013

A Twitter identity for Seymour, @SeymourKnowMore. This included: An actor in a Seymour mascot costume who worked the event by handing people who were standing in lines “Hate2Wait” buttons. Event Marketing branding event marketing sponsorships trade show' A Facebook page for Seymour.

Trade Show 120

Trade Show Event Marketing Advertising Agencies Work Management 120

Attendify

JANUARY 22, 2020

In their quest to engage attendees within an increasingly noisy marketplace, event marketers have a lot to gain from studying Disney’s award-winning methods. The takeaway for event marketers? What can event marketers learn from Disney’s example? Is the event app interface user friendly?

Event Marketing 59

Event Marketing Planning Class Training 59

Webbiquity

MAY 25, 2021

I do a fair amount of influencer marketing on the B2B side , which is a very different beast from B2C. I think and talk and work a lot on the “big four” of the social networking world: Facebook, LinkedIn, Twitter, and YouTube. In your view, what social networks beyond those big four should B2B marketers be paying attention to, if any?

B2B Marketing 336

B2B Marketing Practices B2B SMS 336

Webbiquity

DECEMBER 27, 2022

Subjects covered ranged from SEO and marketing performance to event marketing, remote work, branding, and the Metaverse. 7: Event Marketing Trends for 2022 and Beyond: Insights from 10 Timely Research Reports. Image credit: Cup of Couple on Pexels.

Top of Funnel 155

Top of Funnel Case Studies Case Study Paid Search Agency 155

Marketing Insider Group

OCTOBER 15, 2020

I have had the pleasure to see Cheri Keith present as an analyst at multiple events over the years, and her perspectives for SiriusDecisions consistently showcase a broad expertise on B2B marketing, events, marketing operations, thought leadership and much more. Follow her on Twitter at Cheri29.

Digital Transformation 356

Digital Transformation Webinar Metrics Planning B2B Thought Leadership 356

Martech

OCTOBER 23, 2023

followers) X/Twitter: @tcrawford (20.6K Her focus is on brand strategy and integrated marketing solutions, as well as leveraging social media and the web to drive growth. A corporate trainer and frequent speaker, Shelly was named among the Forbes Top 40 Social Selling Marketing Experts and Top 50 Social Media Influencers.

Digital Transformation 112

Digital Transformation Enterprise Management B2B Thought Leadership Work Management 112

Webbiquity

MAY 1, 2018

Trade show or event marketing offers an excellent opportunity for businesses and marketers to gain valuable face-to-face time with potential clients, customers and business partners. However, digital technology, and social networking sites in particular, have fundamentally altered the way events are experienced.

Trade Show 204

Trade Show Social Networks Social Media Advertising Agencies 204

KoMarketing Associates

MAY 6, 2020

For virtual event marketing, digital marketers should use stories on social media to tease for upcoming events, link directly to registration pages or further event information, and increase overall awareness of the event with their target audience. . Instagram Countdowns.

Paid Content 283

Paid Content Social Media Promotion Media 283

Navigate the Channel

AUGUST 10, 2017

Check out a few of our favorite tips on getting the most out of your trade show through social media: Customize Twitter Hashtags, Livestream to Engage Event Attendees, and Follow Up with LinkedIn Connections . Leverage your contact list with these steps: Follow them on Twitter and add them to a Twitter List.

Trade Show 90

Trade Show Social Media Social Marketing Event Marketing 90

Martech

AUGUST 29, 2023

In addition to being a partner at 8-bit-sheep, a digital strategy network, he is co-founder and teaches at Simmer OY, an online learning platform, with courses and content designed for the technical marketer. followers) X/Twitter: @simoahava ( 24.7K followers) X/Twitter: @Brie_e_anderson ( 5K followers) YouTube: @BrieEAnderson (1.5K

Marketing Analytics Tools 91

Marketing Analytics Tools Paid Search Agency Advertising Agencies Adwords 91

Webbiquity

DECEMBER 29, 2020

Posts planned for next month include a comprehensive look at the decade-long development of web presence optimization (WPO), a list of the top Minnesota tech people on Twitter, and the first-ever video founders interview. Discover how content and event marketing go together. Happy (almost) New Year!

Software 130

Software Event Marketing Planning Small Business Marketing 130

Webbiquity

SEPTEMBER 10, 2012

A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. We’re proud to acknowledge these 50 women from 41 different organizations as the top #Nifty50 women of technology on Twitter for 2012. She also hosts the talent chat (#TChat) on Twitter Wednesdays from 7-8pm eastern time. Stacey Acevero. Linda Boff.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Martech

APRIL 10, 2024

LinkedIn: JeroenCorthout (22K followers) X/Twitter: JeroenCorthout (8K followers) Sarah Franklin Sarah is the new CEO of Lattice, a company specializing in people management and performance software. LinkedIn: SalesforceBen (68K followers) X/Twitter: SalesforceBen (15.5K million monthly views. million monthly views.

CRM 85

CRM Work Management Marketing Management Marketing Automation Services 85

Martech

AUGUST 15, 2023

LinkedIn: Tasso Argyros (8K followers) Twitter: @tasso (2.1K LinkedIn: Tasso Argyros (8K followers) Twitter: @tasso (2.1K followers) X/Twitter: @bsbnyc (1.5K Through Raab Associates, Davis also offers consultancy services on marketing technology. He has also been a frequent contributor on CDPs to the Gartner Blog Network.

Enterprise Management 89

Enterprise Management Marketing Management B2B Thought Leadership Thought Leadership 89

Content Standard

MARCH 7, 2015

Social engagement has become a valued metric in measuring the success of marketed events, but the majority of marketing professionals believe Facebook, Twitter, and other platforms remain underutilized. A smaller majority—55 percent—prefers Facebook for post-event viral impact. Like this story?

Event Marketing 40

Event Marketing Studies Social Marketing Viral Marketing 40

Webbiquity

OCTOBER 4, 2022

Getting to this answer requires identifying and looking at all sources of leads, which may include: Event marketing. Organic social media: Traffic to your site from links in your social media profiles and posts on LinkedIn, Twitter, Facebook, Pinterest, and other social networks. Sales-generated leads. Outbound calling.

Paid Content 325

Paid Content Paid Search Agency Advertising Agencies Planning 325

Top Rank Marketing

AUGUST 1, 2023

This all may give marketers pause when considering whether or not to create their own Threads account. While Threads may not quite be ready as a platform for event marketing or crisis management, there are still a few valuable opportunities marketers shouldn’t skip over. If it works, use it and reuse it!

Paid Content 94

Paid Content B2B Marketing B2B Thought Leadership Enterprise Management 94

Martech

AUGUST 9, 2023

She writes for a number of publications, including The Guardian, Huffington Post and the Content Marketing Institute. Pam is author of three books: “Global Content Marketing,” “Effective Sales Enablement” and “The Modern AI Marketer.” LinkedIn: Pam Didner (12K followers) X (Twitter): @PamDidner (14.2K In your inbox.

Account Based Marketing 75

Account Based Marketing ABM DemandBase Marketing Analytics Tools 75

Webbiquity

MARCH 22, 2022

Repurpose the content you create for events (live or virtual) into different formats: blog posts, audio, and video. This post on how to maximize the ROI from your event marketing content provides helpful guidance. To see what she is up to next, check out her Twitter feed. Update an Old Blog Post.

Examples 311

Examples Case Study Case Studies Content 311

Vidyard

AUGUST 15, 2014

Go even further by running a pre-event contest on Facebook and Twitter that will generate engagement and shares for your brand well before the event. It’s all about using video to attract, maintain attention, and make your event marketing live on long after the actual event.

Event Marketing 70

Event Marketing Video Marketing Planning Conference 70

Webbiquity

OCTOBER 16, 2018

Social media is the top digital marketing channel for vendors, but organic social media reach continues to decline , LinkedIn’s strategy for groups remains muddled , and many business buyers aren’t even on Twitter. Banner ads?

Marketing Automation Services 244

Marketing Automation Services Trade Show Advertising Agencies Verticals 244

Hubspot

SEPTEMBER 7, 2011

The event also achieved a serious level of buzz on Twitter with a trending hashtag of #smsci. Not only did the 11,000 attendees learn about the science of social media , but they also benefited from the related conversations with thousands of other Twitter users. Hashtag Goals & Strategy. million impressions.

Buzz 28

Buzz Twitter Event Marketing Generation 28

Online Marketing Institute

DECEMBER 1, 2010

Once your event has multiple attendees, people can leave comments, invite their contacts, add the event to their calendar and more. Twitter Twitter can offer limitless value in promoting your event. Promote your event by running a contest. Invite attendees to ask questions via Twitter or live chat.

Social Media 40

Social Media Event Marketing Social Marketing B2B Marketing 40

Webbiquity

DECEMBER 1, 2020

Ice-breaking online as part of influencer marketing program serves the same function as networking in real life. Follow your influencers on Twitter, connect on LinkedIn, mention them, share some of their content…this approach is much more likely to get you a “yes” when you do your outreach. Give to get.

Enterprise Management 274

Enterprise Management B2B Marketing Work Management Marketing Management 274

Convince & Convert

OCTOBER 8, 2014

Online events, whether they are in the form of a conference, a webinar, or a Twitter chat are great ways to position any brand as a thought leader in a niche and acquire new followers and/or leads. Of course, you have to get people to actually sign up for said epic. Read the whole entry. »

Outreach 143

Outreach Webinar Metrics Conference Event Marketing 143

KoMarketing Associates

SEPTEMBER 22, 2021

Whether you’re using content marketing to build up SEO , increase engagement on social media, or garner brand awareness, these 15 statistics will help guide you in the right direction. Content Marketing Budgeting Statistics. What’s Working in Content Marketing 2021. 2021 B2B Marketing Mix Report.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

Brandpoint

MARCH 24, 2020

Whether your team was going to attend a conference, hold a booth at a trade show or host an event, it’s important to understand the value of t h ose marketing activities and what you can do in place of them to still be an effective driver of new business for your company. Marketing Tactics to Use in Place of Events.

Planning 105

Planning Trade Show Thought Leadership Paid Search Agency 105

Biznology

JULY 7, 2020

It’s not easy to replace a marketing channel that represents on average 20% of our marketing mix—with many marketers devoting as much as 60% of their budgets to events. The last pre-pandemic study I saw pegged event marketing usage among B2B marketers at 91%.

B2B Marketing 166

B2B Marketing Marketing & Strategy Webinar Metrics Marketing Strategy 166

xiQ

DECEMBER 15, 2021

The lead pool created by garnering interest from face-to-face events and in-person meetings to close big deals, the otherwise charming and multifaceted field marketer’s role is facing grave duress. The question arises: Do companies need to cut back their expansive teams of front-line marketers because the ‘field’ no longer exists?

Advertising Agencies 116

Advertising Agencies Enterprise Management Account Based Marketing Thought Leadership 116

Hubspot

SEPTEMBER 21, 2015

It's every event marketer's dream: Pulling up your phone during your event and quickly peeking at Twitter, only to discover that your event's hashtag is trending. But that seems like an incredible feat to accomplish when you've got so many other moving pieces in the event planning process.

Twitter 28

Twitter Trends Tips Social Media 28

Webbiquity

NOVEMBER 5, 2019

The expanded range of marketing platforms and pace of change require B2B companies to continually re-examine their strategies. Here are 10 B2B digital marketing strategies to help maintain a competitive edge. Stay Current with Evolving Social Media Marketing Trends. Twitter is most useful for brand awareness campaigns.

Paid Content 239

Paid Content Sales Management Work Management Marketing Automation Services 239