Navigate the Channel

AUGUST 10, 2017

And just because trade shows are a more traditional way of getting the word out about your product or brand doesn’t mean you can’t take advantage of the benefits of real-time communication and instant exposure made possible through social media. Social Media Plays a Key Role in B2B Marketing. At the Trade Show.

Trade Show 90

Trade Show Social Media Social Marketing Event Marketing 90

Webbiquity

NOVEMBER 27, 2018

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. Twitter’s revenue is stagnant and the platform lost two million users in the final quarter of 2017. But to get the platform back on a growth path, Twitter needs to keep key user segments energized.

Paid Search Agency 216

Paid Search Agency Twitter Trade Show Social Networks 216

Webbiquity

MAY 25, 2021

I think and talk and work a lot on the “big four” of the social networking world: Facebook, LinkedIn, Twitter, and YouTube. In your view, what social networks beyond those big four should B2B marketers be paying attention to, if any? And the value of an email marketing campaign has come back into fashion.

B2B Marketing 336

B2B Marketing Practices B2B SMS 336

Brandpoint

AUGUST 21, 2023

In a world where social media has become an indispensable tool for manufacturing companies, navigating the optimal usage of your social media budget can be a perplexing puzzle. This finding underscores the growing recognition of social media’s significant impact in driving business growth for manufacturing companies.

Social Media 62

Social Media Allocation Advertising Agencies Social Marketing 62

Martech

OCTOBER 23, 2023

followers) X/Twitter: @tcrawford (20.6K Her focus is on brand strategy and integrated marketing solutions, as well as leveraging social media and the web to drive growth. A corporate trainer and frequent speaker, Shelly was named among the Forbes Top 40 Social Selling Marketing Experts and Top 50 Social Media Influencers.

Digital Transformation 117

Digital Transformation Enterprise Management B2B Thought Leadership Work Management 117

Content Standard

MARCH 7, 2015

Social engagement has become a valued metric in measuring the success of marketed events, but the majority of marketing professionals believe Facebook, Twitter, and other platforms remain underutilized. The value of these platforms depends greatly on the type of social engagement desired.

Event Marketing 40

Event Marketing Studies Social Marketing Viral Marketing 40

Attendify

JANUARY 22, 2020

In their quest to engage attendees within an increasingly noisy marketplace, event marketers have a lot to gain from studying Disney’s award-winning methods. The takeaway for event marketers? What can event marketers learn from Disney’s example? Is the event app interface user friendly?

Event Marketing 59

Event Marketing Planning Class Training 59

Webbiquity

MAY 24, 2016

Where should savvy B2B marketers invest their resources to optimize results over the next few years? Those were among the key questions I had the opportunity to address in a recent presentation at the Social Media Breakfast – Minneapolis St. Paul ( #SMBMSP90 on Twitter).

Social Media 160

Social Media Trends B2B Marketing Social Marketing 160

Martech

APRIL 10, 2024

LinkedIn: JeroenCorthout (22K followers) X/Twitter: JeroenCorthout (8K followers) Sarah Franklin Sarah is the new CEO of Lattice, a company specializing in people management and performance software. LinkedIn: SalesforceBen (68K followers) X/Twitter: SalesforceBen (15.5K million monthly views. million monthly views.

CRM 90

CRM Work Management Marketing Management Marketing Automation Services 90

Webbiquity

MARCH 7, 2019

Social networks have become the primary means of keeping friends, family members, and business contacts up to date on what’s happening in our lives. 77% of all Americans have at least one social media profile. Here are three creative ways to harness the power of social media marketing to maximize the impact of your next event.

Social Media 202

Social Media Promotion Creativity Media 202

Martech

AUGUST 9, 2023

She writes for a number of publications, including The Guardian, Huffington Post and the Content Marketing Institute. Pam is author of three books: “Global Content Marketing,” “Effective Sales Enablement” and “The Modern AI Marketer.” LinkedIn: Pam Didner (12K followers) X (Twitter): @PamDidner (14.2K In your inbox.

Account Based Marketing 81

Account Based Marketing ABM DemandBase Marketing Analytics Tools 81

Online Marketing Institute

DECEMBER 1, 2010

Whether it’s a webinar or a multi-day conference, leveraging social media can help event organizers extend an event’s visibility, attendance and pre-event conversations. If you are running an event, consider promotion in the following areas: 1. Promote your event by running a contest.

Social Media 40

Social Media Event Marketing Social Marketing B2B Marketing 40

Webbiquity

OCTOBER 16, 2018

Social media is the top digital marketing channel for vendors, but organic social media reach continues to decline , LinkedIn’s strategy for groups remains muddled , and many business buyers aren’t even on Twitter. Social media coverage is spotty. Banner ads? Email inboxes are overflowing.

Marketing Automation Services 244

Marketing Automation Services Trade Show Advertising Agencies Verticals 244

KoMarketing Associates

SEPTEMBER 22, 2021

Whether you’re using content marketing to build up SEO , increase engagement on social media, or garner brand awareness, these 15 statistics will help guide you in the right direction. Content Marketing Budgeting Statistics. What’s Working in Content Marketing 2021. 2021 B2B Marketing Mix Report.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

Webbiquity

FEBRUARY 17, 2022

If any of that sounds familiar, you may need to take your marketing to the next level. This post details six tactics that can boost your marketing and business success. Use Social Media to Its Full Extent. It should go without saying that social media is important for every type of business. There you have it.

Tactics 271

Tactics Advertising Agencies Paid Search Agency Focus Group 271

Biznology

JULY 7, 2020

It’s not easy to replace a marketing channel that represents on average 20% of our marketing mix—with many marketers devoting as much as 60% of their budgets to events. The last pre-pandemic study I saw pegged event marketing usage among B2B marketers at 91%. Pump up your website chat tools.

B2B Marketing 166

B2B Marketing Marketing & Strategy Webinar Metrics Marketing Strategy 166

xiQ

DECEMBER 15, 2021

The lead pool created by garnering interest from face-to-face events and in-person meetings to close big deals, the otherwise charming and multifaceted field marketer’s role is facing grave duress. The question arises: Do companies need to cut back their expansive teams of front-line marketers because the ‘field’ no longer exists?

Advertising Agencies 116

Advertising Agencies Enterprise Management Account Based Marketing Thought Leadership 116

Convince & Convert

OCTOBER 8, 2014

Online events, whether they are in the form of a conference, a webinar, or a Twitter chat are great ways to position any brand as a thought leader in a niche and acquire new followers and/or leads. Of course, you have to get people to actually sign up for said epic. Read the whole entry. »

Outreach 143

Outreach Webinar Metrics Conference Event Marketing 143

KoMarketing Associates

FEBRUARY 13, 2018

As social media platforms continue popping up and newcomers gain even more popularity, some have suggested Facebook might be losing steam – but, according to recent statistics, it’s showing no signs of slowing down. a social media advertising agency, does best. Connect with her on Twitter at @AkvileDeFazio or at AKvertise.com.

Paid Search Agency 180

Paid Search Agency Webcast Facebook Video Marketing 180

Webbiquity

DECEMBER 8, 2020

The automated social media graphics created for each session, speaker, and sponsor can save days of work when promoting events across Twitter, LinkedIn, and Instagram. You can connect with Taylor McKnight on LinkedIn and Twitter. It integrates seamlessly with Eventbrite, Zoom, and Hopin. The Company.

Work Management 243

Work Management Godaddy Multi-Channel Marketing Management 243

Hubspot

SEPTEMBER 7, 2011

The event also achieved a serious level of buzz on Twitter with a trending hashtag of #smsci. Not only did the 11,000 attendees learn about the science of social media , but they also benefited from the related conversations with thousands of other Twitter users. Hashtag Goals & Strategy. million impressions.

Buzz 28

Buzz Twitter Event Marketing Generation 28

Webbiquity

JANUARY 24, 2011

Supplement your email list with your contacts’ social network info? Find out if the username or vanity URL you want is still available across dozens of social sites? Display a feed of brand-related comments from a variety of social networks on your website? Promote events through social media? JustUnfollow.

Social Media 100

Social Media Tools Buzz Media 100

Zoominfo

FEBRUARY 1, 2018

The three most commonly used B2B lead generation strategies are email marketing (78%), event marketing (73%), and content marketing (67%) ( source ). For B2B software marketers, however, the top sources of new business are organic search, SEM/PPC advertising, and word of mouth referrals ( source ).

Lead Generation 243

Lead Generation Statistics Sales Qualified Leads Lead Scoring 243

SocialPilot

JANUARY 26, 2024

In the same context, a well-crafted AI prompt acts as a clear set of instructions to the AI assistant , guiding it to generate content that perfectly aligns with your marketing objectives. I have curated a list of 50 AI prompt examples for marketers that you can use to create well-optimized content. Let’s get started!

Examples 78

Examples ROI Planning Work Management 78

Marketing Insider Group

JUNE 29, 2020

Events like exhibitions and summits play an important role in connecting businesses with their customers as well as providing a platform for people to learn, share and gain new connections. With the ongoing pandemic and social distancing rules in place, the event industry has been hit hard. Email: Georgie.Beer@gdsgroup.com.

Paid Search Agency 263

Paid Search Agency Companies B2B Thought Leadership Thought Leadership 263

Webbiquity

APRIL 10, 2018

75% of B2B buyers use social media to support their purchase decision. The leading reason business buyers have limited engagement with B2B vendors is because marketers are sending them too much irrelevant content (34%). Search, social, and live chat are the best ways to reach buyers. Maximize Social Business ).

Marketing AI 246

Marketing AI Enterprise Management Stats Marketing Management 246

Zoominfo

JULY 24, 2019

The three most commonly used B2B lead generation strategies are email marketing (78%), event marketing (73%), and content marketing (67%) ( source ). For B2B software marketers, however, the top sources of new business are organic search, SEM/PPC advertising, and word of mouth referrals ( source ).

Lead Generation 172

Lead Generation Statistics Sales Qualified Leads Allocation 172

Pam Didner

SEPTEMBER 16, 2020

The biggest benefit of digital marketing is that everything is trackable. The biggest downfall of digital marketing is that everything is trackable. VP of Marketing or CMO. Roles based on your marketing functions: Email Marketing. Event Marketing. Social Media. Digital Marketing.

Sales Management 103

Sales Management Paid Search Agency Top of Funnel Account Based Marketing 103

Brandpoint

NOVEMBER 10, 2020

But, Twitter still gives you the time to have one-on-one conversations, share your own thought leadership, and connect directly with speakers who are probably online during their recorded sessions. Especially now that events are more accessible than ever with low-cost or free registration. How’s your event marketing going?

Work Management 149

Work Management Marketing Management Planning B2B Thought Leadership 149

Hubspot

SEPTEMBER 21, 2015

It's every event marketer's dream: Pulling up your phone during your event and quickly peeking at Twitter, only to discover that your event's hashtag is trending. But that seems like an incredible feat to accomplish when you've got so many other moving pieces in the event planning process.

Twitter 28

Twitter Trends Tips Social Media 28

Valasys

APRIL 22, 2020

Social media channels are amongst the most effective channels for brands to deploy their pieces of content to attract, engage, convert and retain the existing customers, as well as, the prospects. The social media today is flooded with pieces of content. First on the list of hashtag marketing techniques is a lesser-known one.

Marketing & Strategy 59

Marketing & Strategy Marketing Strategy Planning Marketing Management 59

Onalytica B2B

NOVEMBER 24, 2016

FOCUS ON SOCIAL MEDIA. Most B2B brands have a presence on social media, making it the preferred area of choice when spending money from the marketing pot on advertising. Therefore, advertising on the likes of Twitter and Facebook is far more expensive around this time of year. EVENTS MARKETING.

B2B Marketing 222

B2B Marketing Tips B2B Budget Programs 222

Adobe Experience Cloud Blog

FEBRUARY 21, 2013

by Dayna Rothman Being active on social networks before, during, and after your event is critical for optimal engagement. Since events are in real time, attendees often use social networks to get updates and to communicate with other participants in a live environment. That way you can go into your event fully prepared.

Twitter 48

Twitter Marketo Webinar Metrics Sample 48

KoMarketing Associates

AUGUST 6, 2019

For online marketers, buyer personas can provide direction in the channel-specific campaign development. In this post, we will define how buyer personas can be leveraged for building more effective programs in B2B SEO , PPC , content marketing , and social media. Social Media Marketing and Advertising.

Buyer Personas 123

Buyer Personas Paid Content Online Marketing B2B Marketing 123

Marketing Insider Group

JULY 13, 2020

A: The short answer for what has changed marketing the most? Because of digital, every aspect of marketing is different. More competencies required including content marketing, social, and operations. The advent of MarTech and data-driven marketing. Marketing is the customer experience gateway.

CMO 203

CMO Marketing AI Paid Search Agency Work Management 203

Pam Didner

OCTOBER 15, 2022

We’ve all been to big tech events and trade shows and witnessed the good, the bad, and the ugly. Let’s start with the basics of tech event management. However, I know many event managers thrive on managing complex events. Event management is teamwork. The Journey of Transitioning #CMWorld 2020 to a Virtual Event.

Work Management 83

Work Management Marketing Management Planning Effectiveness 83

Digital B2B Marketing

JUNE 4, 2013

However, for most B2B marketers, banners don’t drive leads cost effectively. Social Media Advertising. Social media advertising isn’t targetable or scalable enough in many B2B markets to make the list above, but with recent updates from Facebook and rumored changes pending from Twitter, that may change.

Paid Content 100

Paid Content Lead Generation Tactics Paid Search Agency 100