Martech

SEPTEMBER 20, 2022

Fifty-three said they were “extremely unlikely” to attend a live event in the second half of 2022; 62 said they were “extremely likely” to go to an in-person event. The rest of the sample was spread unevenly between those extremes. I’ve been to concerts, ball games, and other crowded events.

Personalization 89

Personalization Planning Sample Conference 89

Adobe Experience Cloud Blog

MAY 31, 2019

From interactive philanthropic experiences to augmented reality, experiential marketing is on the rise, with more brands looking to create memorable experiences for consumers in order to drive sales. When it comes down to it, advertisements and social media strategy simply aren’t enough in today’s evolving world of marketing.

Paid Search Agency 134

Paid Search Agency Marketing & Strategy Impressions Thought Leadership 134

markempa

AUGUST 25, 2014

But, if you have more time, or if one really strikes you, click on the link for the entire article and supporting creative samples. Case Study #1 – Local B2B Marketing: 150% boost in lead generation. Case Study #3 – Lead Generation: Targeted event marketing effort leads to 300% ROI, generates 140 qualified leads.

Case Study 120

Case Study Case Studies Lead Gen Studies 120

BDB

AUGUST 4, 2023

Equally important and fascinating to me however is the marketing side of these events. Witnessing the trends in stand design, samples and handouts is endlessly fascinating, as is the opportunity to connect with our clients, colleagues, and friends from the worlds of trade publications, food production, nutritional science and beyond.

Sample 26

Sample Trade Show Trends Verticals 26

SpotMe Blog

JANUARY 26, 2022

1 Zoom Webinar Alternative for Virtual Events. In this review, we focus on User Experience, Features, and Security offered by SpotMe, the B2B event marketing platform with the tools & production to build amazing customer relationships. SpotMe brings all your event needs under one roof. G2 Score: 4.5 (?84

Webinar Metrics 52

Webinar Metrics RFP Webcast Paid Search Agency 52

Marketing Insider Group

JULY 15, 2020

Event organizers can use virtual platforms to gather information and foster community before, during, and after an event. You can use your virtual event platform as an opinion sampling center to gather feedback and opinions from past event attendees about event topics and focus areas for future events.

Sales Qualified Leads 327

Sales Qualified Leads Budget Programs Conference Marketing Budget 327

Sharpspring

JUNE 20, 2019

Here are 8 ways to increase the value of in-person marketing by driving more sales: 1. Hosting or attending events is one of the most powerful lead generation strategies out there. But when businesses focus all their event marketing efforts on getting leads, they miss out on opportunities to drive sales then and there.

Marketing & Strategy 52

Marketing & Strategy Marketing Automation Services Urgency Marketing Event Marketing 52

Lead Liaison

MAY 3, 2019

In addition to the checklist, we’ve also included a Sample Packing List (tab 2), as well as a Sample Itinerary (tab 3). This checklist has a Sample Packing List included on tab 2!). This checklist has a Sample Itinerary included on tab 3!). This is a resource you’ll turn to time and time again.

Trade Show 73

Trade Show Work Management Marketing Management Lead Liaison 73

Unbounce

JULY 23, 2020

A business-as-usual approach to event marketing hasn’t been possible, for instance, and the landscape for PPC and social is different than it was six months ago. Many say this shift to virtual gatherings will have a lasting impact on how they do event marketing.). To ensure a healthy sample size, we surveyed 439 people.

Landing Pages 145

Landing Pages Marketing AI Planning Paid Search Agency 145

Convince & Convert

JANUARY 27, 2016

Toyota recently partnered with Saatchi and Saatchi LA to add a slice of philanthropy to their December Sales Event marketing strategy. They seamlessly integrated all areas of marketing to promote their #selflessie campaign—an expert move by Toyota all marketers can learn from. It’s a nice thought, right?

Campaigns 104

Campaigns Paid Search Agency Case Studies Advertising Agencies 104

Zoominfo

SEPTEMBER 3, 2018

3. Use surveys to scale event attendance. Fact: 36% of event marketers say their biggest challenge is increasing event registration ( source ). But, you can uncover valuable insights to drive attendance rates by conducting surveys before, during, and after professional events. The answer—you can’t.

Customer Surveys 133

Customer Surveys Business Webinar Metrics Buyer Personas 133

Digital Marketing World Forum

MAY 16, 2019

Interested in learning how to make awesome videos that promote, host, and recap events? Video event marketing is (and will continue to become) an important tool for every step of the event promotion process. According to 2019 event marketing statistics , 73% of marketers have all increased their use of video.

Promotion 51

Promotion Video Marketing Storytelling Event Marketing 51

Biznology

FEBRUARY 21, 2014

There are several types of traditional promotions that will stimulate interest in product/service trial, e.g. sampling, event marketing, sponsorships, etc.

Trends 80

Trends Ad Building Paid Search Agency Customer Satisfaction 80

Webbiquity

JULY 27, 2018

Due to this, trade shows are a great time to launch a new product or hand out samples. People love free products and are more willing to try something new when cost isn’t an issue. Promotional gear is often also a standard in these situations. The trick is to not have these promotions just for the sake of it.

Trade Show 113

Trade Show Tips Ad Building Work Management 113

ViewPoint

DECEMBER 17, 2013

In response to our request for sample records on five well-known firms, the reported results included as many as 100 lines per firm. Crain’s BtoB magazine named Ruth one of the 100 Most Influential People in Business Marketing. Ruth serves as a director of Edmund Optics, Inc. ,

Lead Ranking 120

Lead Ranking Marketing Management Lead Scoring Salesforce.com 120

Adobe Experience Cloud Blog

MAY 31, 2019

From interactive philanthropic experiences to augmented reality, experiential marketing is on the rise, with more brands looking to create memorable experiences for consumers in order to drive sales. When it comes down to it, advertisements and social media strategy simply aren’t enough in today’s evolving world of marketing.

Paid Search Agency 48

Paid Search Agency Marketing & Strategy Impressions Thought Leadership 48

Biznology

FEBRUARY 5, 2014

Traditionalists might claim that experiential marketing is simply a form of sampling, sponsorship, or event marketing. While still important, these two drivers make this experiential marketing practice so much more effective for building customer loyalty and brand equity today.

Customer Satisfaction 80

Customer Satisfaction Loyalty Sample Internet Marketing 80

Biznology

JANUARY 17, 2014

Traditionalists might claim that experiential marketing is simply a form of sampling, sponsorship or event marketing. While still important, these two drivers make this experiential marketing practice so much more effective for building customer loyalty and brand equity today.

Customer Satisfaction 80

Customer Satisfaction Loyalty Sample Internet Marketing 80

Zoominfo

SEPTEMBER 3, 2018

Use Surveys to Scale Event Attendance Fact: 36% of event marketers say their biggest challenge is increasing event registration ( source ). But, you can uncover valuable insights to drive attendance rates by conducting online surveys using a survey maker such as JotForm before, during, and after professional events.

Customer Surveys 100

Customer Surveys Business Webinar Metrics Buyer Personas 100

ClickDimensions

AUGUST 13, 2018

You could create an events marketing list and include an option to sign up for this list during webinar registration. For a newsletter, this sneak peek could come in the form of a sample past newsletter on your sign-up page, for example. Split test.

Email Marketing 58

Email Marketing Advertising Agencies Newsletter Webinar Metrics 58

Navigate the Channel

OCTOBER 12, 2022

For example, if you plan to launch a new product, what new visuals must be developed, what samples or trials must you include and what pre-show research have you done on your competitors’ marketing initiatives? Now is the time to ramp up your marketing focus for the trade show. Two Weeks Out.

Trade Show 65

Trade Show Marketing Budget Creation Paid Search Agency Bundling 65

Heinz Marketing

MARCH 24, 2021

There are a lot of partnerships available for your organization to sponsor events, speak at them, or simply help promote them in exchange for lists. Most event organizers provide a sample promo kit and it’s up to you to do the rest. When starting to promote an event, it’s best to begin by drafting a campaign plan.

Promotion 79

Promotion Banners Ad Exchange Opt-out 79

Marketing Insider Group

NOVEMBER 17, 2021

These amalgamated identities have names, interests, and tangible motivations, and they can greatly boost the success of your outreach techniques by giving you a more detailed, compact sample of your real members and what might appeal to them. Digital badges and rankings.

Work Management 48

Work Management Marketing Management Marketing Automation Services Tips 48

Content Standard

AUGUST 17, 2017

While immersive marketing is about bringing consumers into the story, experiential marketing is centered on fostering a personal interaction with consumers via a memorable, face-to-face experience. Such experiences are most effective when integrated with digital marketing tools. Hats off pic.twitter.com/k7OCNv2Knk.

Paid Search Agency 85

Paid Search Agency Interactive Marketing User-Generated Content Sample 85

Valasys

APRIL 17, 2019

Even though there are countless tactics and strategies that are available to the modern B2B marketer, event marketing remains the tried-and-true solution for B2B companies. But what differentiates B2B event marketing from B2C? In contrast, B2B event marketing is centered on the relationships between organizations.

Event Marketing 49

Event Marketing B2B Marketing Planning Trade Show 49

Adobe Experience Cloud Blog

JUNE 19, 2013

Make it easy: Asking somebody to join you in a marketing campaign is kind of like inviting them over to a backyard barbecue. Create a simple checklist and a promotion kit, complete with sample emails, tweets and other collateral, and share these items with your partners. Event Marketing'

Advertising Agencies 48

Advertising Agencies B2B Thought Leadership Peer-to-peer Paid Search Agency 48

markempa

JUNE 7, 2005

The handbook provides lab-tested data, samples from real-life campaigns and step-by-step guidelines on how to improve landing pages and convert more visitors into leads. The handbook provides lab-tested data, samples from real-life campaigns and step-by-step guidelines on how to improve landing pages and convert more visitors into leads.

Landing Pages 120

Landing Pages Lead Generation Conversion B2B Thought Leadership 120

SpotMe Blog

JULY 1, 2021

While brainstorming your B2B event marketing ideas, these types of questions should be at the top of your mind. Your best B2B event marketing strategy can’t succeed without being seamlessly aligned with event objectives. First Things First: Set Objectives as Part of Your B2B Event Marketing Strategy.

Lead Generation 59

Lead Generation Event Marketing Webinar Metrics CMS Development 59

Vidyard

SEPTEMBER 6, 2016

Here’s a sample of what you’ll learn in our sessions and workshops: Using video strategically throughout the buyer’s journey. Get My Ticket. Learn more about Viewtopia, and register now to get your ticket! Get My Ticket. Here’s just a hint of some of the knowledge you’ll walk away with.

Peer-to-peer 50

Peer-to-peer Demand Generation Agencies Paid Search Agency Budget Programs 50

Adobe Experience Cloud Blog

FEBRUARY 21, 2013

But it is tough to know what to do on each social channel, and you need to make sure that you have your entire social marketing strategy really well hammered out well before you start promoting the event. If you need some help, check out our brand new Sample Social Media for Events Template.

Twitter 48

Twitter Marketo Webinar Metrics Sample 48

SWZD

AUGUST 5, 2019

He helped start a PR campaign that included sending product samples and cutouts of sheepskin to fashion designers, stylists and movie directors to see if they would use it with their models and actors. He moved from the agency side to working directly at EMC in B2B Tech marketing.

Ideal Customer Profiles 48

Ideal Customer Profiles Enterprise Management Work Management Marketing Management 48

Adobe Experience Cloud Blog

OCTOBER 26, 2011

They issued a press release about the new off-site event and coordinated a press conference, pulling media personnel from OpenWorld itself. Event Marketing. In the image below you can see a sample of their Google PPC and paid Facebook advertising.). My hat goes off to the salesforce.com marketers. Conclusion.

PR 48

PR Salesforce.com Multi-Channel Planning 48

markempa

JUNE 16, 2005

Here are just a few of the great projects I have planned: Lead Generation Benchmark report project (helping marketers compare their B2B lead generation performance against peer companies), event marketing, media relations, press releases, various book promotions, administrative duties, and marketing database management.

Lead Generation 120

Lead Generation PR B2B Marketing Peer-to-peer 120

Heinz Marketing

APRIL 4, 2022

We started sampling different… These virtual conferences. Dana, talk a little bit about what that looked like for Keyfactor and what you guys have learned through that over the last couple years. Dana : Sure. Of course when COVID hit, we went into kind of an experimentation mode, right? It wasn’t one to one, apples to apples.

Top of Funnel 90

Top of Funnel Peer-to-peer Multi-Touch Attribution Budget Programs 90

markempa

OCTOBER 6, 2006

There is also some excellent information on writing titles and some great ideas about how to market the finished white paper. Check out a sample chapter from Michaels new book at [link]. I appreciate the practical steps that are outlined in the book, such as Michaels 10-step process to creating white papers.

BtoB 120

BtoB Lead Generation Paper Generation 120

Vidyard

JULY 18, 2017

Digital marketing: Use screen capture videos to share website updates with internal teams in a way that enables you to explain both the what and the why. Event marketing: Use the power of personal video to improve outreach to potential partners, sponsors, speakers, and attendees for your upcoming events.

Video Marketing 52

Video Marketing Personalization FAQ Business 52

Lead Liaison

NOVEMBER 2, 2018

Multi-day conferences, trade shows, conventions, seminars, thought-leadership workshops…these are all great examples of event marketing. They give businesses the chance to interact with consumers who are already 10 steps closer to purchasing, just by the simple fact that they are at the event in the first place.

Event Marketing 48

Event Marketing Statistics Enterprise Management Marketing Management 48