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B2B Prospecting Data Just Keeps Getting Better

ViewPoint

In response to our request for sample records on five well-known firms, the reported results included as many as 100 lines per firm. Out-of-business indicator, plus credit rating and parent/subsidiary linkages (Salesforce.com). Crain’s BtoB magazine named Ruth one of the 100 Most Influential People in Business Marketing.

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The Cloud Must Go On – How to Catalyze a PR Win into Revenue with Marketing

Adobe Experience Cloud Blog

More than 40K attend this software technology conference, and many expect to hear each year from Marc Benioff, CEO and chairman of salesforce.com. In less than 24 hours, salesforce.com used social media and search to turn a bad situation into success that will likely generate revenue in the months to come. Event Marketing.

PR 48
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Create, Engage, Convert: Achieving Success with AMA’s Virtual Xchange

Adobe Experience Cloud Blog

It is essential to engage your target audience early and through the right channels (hint: social media), then continue to engage them and create buzz leading up to the event. This will keep the event top-of-mind for registrants. You Only Get One Chance to Make a First Impression. Happy Xchanging!

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Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)

Adobe Experience Cloud Blog

by Jon Miller A common question I hear from marketers is “I already have a CRM system (e.g. salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Many CRM systems have a module for marketing. Note: For much more on all aspects of social marketing, see the Definitive Guide to Social Marketing.