Trending Sources

The Cloud Must Go On – How to Catalyze a PR Win into Revenue with Marketing

Modern B2B Marketing

Here’s an amazing example of how you can transform press into celebrity with effective, multi-channel marketing. More than 40K attend this software technology conference, and many expect to hear each year from Marc Benioff, CEO and chairman of salesforce.com. But the PR team exponentially multiplied the incident’s value to salesforce.com. Event Marketing.

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Create, Engage, Convert: Achieving Success with AMA’s Virtual Xchange

Modern B2B Marketing

by Rick Siegfried Yesterday Marketo took part in the American Marketing Association’s (AMA) Virtual Xchange, and what an Xperience! This particular virtual event was based on just that – virtual events. Just because you have posted information about a virtual event on your website does not mean a wave of prospects will suddenly flood your registration page.

B2B Prospecting Data Just Keeps Getting Better

ViewPoint

B2B marketers typically select targets from prospecting lists based on such traditional variables as industry, company size and job role, or title. My colleague Bernice Grossman and I recently conducted a new study indicating that B2B marketers now have the opportunity to target prospects more efficiently than ever before. Self-identifying keywords used on the company website (ALC).

Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)

Modern B2B Marketing

by Jon Miller A common question I hear from marketers is “I already have a CRM system (e.g. salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Many CRM systems have a module for marketing. Given this positioning, it’s no wonder that marketers often think they may not need anything else to run their modern marketing departments.

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