Sample Salesforce.com Event Marketing

MODERN B2B MARKETING OCTOBER 26, 2011 The Cloud Must Go On – How to Catalyze a PR Win into Revenue with Marketing Here’s an amazing example of how you can transform press into celebrity with effective, multi-channel marketing. More than 40K attend this software technology conference, and many expect to hear each year from Marc Benioff, CEO and chairman of salesforce.com. But the PR team exponentially multiplied the incident’s value to salesforce.com. Event Marketing. MORE >>	MODERN B2B MARKETING AUGUST 12, 2011 Create, Engage, Convert: Achieving Success with AMA’s Virtual Xchange by Rick Siegfried Yesterday Marketo took part in the American Marketing Association’s (AMA) Virtual Xchange, and what an Xperience! This particular virtual event was based on just that – virtual events. These new avenues of information are taking the B2B marketing world by storm, and there isn’t any sign of them slowing down. Survival of the Prettiest. MORE >>	RECENT POSTS NOVEMBER 15, 2012 \| MODERN B2B MARKETING Mega-List of Features in Marketing Automation (That You Won’t Find in CRM) OCTOBER 26, 2011 \| MODERN B2B MARKETING The Cloud Must Go On – How to Catalyze a PR Win into Revenue with Marketing AUGUST 12, 2011 \| MODERN B2B MARKETING Create, Engage, Convert: Achieving Success with AMA’s Virtual Xchange
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MODERN B2B MARKETING NOVEMBER 15, 2012 Mega-List of Features in Marketing Automation (That You Won’t Find in CRM) by Jon Miller A common question I hear from marketers is “I already have a CRM system (e.g. salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Many CRM systems have a module for marketing. Given this positioning, it’s no wonder that marketers often think they may not need anything else to run their modern marketing departments. MORE >>
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