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AUGUST 12, 2011 Create, Engage, Convert: Achieving Success with AMA’s Virtual Xchange
by Rick Siegfried Yesterday Marketo took part in the American Marketing Association’s (AMA) Virtual Xchange, and what an Xperience! This particular virtual event was based on just that – virtual events. These new avenues of information are taking the B2B marketing world by storm, and there isn’t any sign of them slowing down. Survival of the Prettiest.
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| | MODERN B2B MARKETING
NOVEMBER 15, 2012 Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)
by Jon Miller A common question I hear from marketers is “I already have a CRM system (e.g. salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Many CRM systems have a module for marketing. Given this positioning, it’s no wonder that marketers often think they may not need anything else to run their modern marketing departments.
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