Oktopost

AUGUST 24, 2021

B2B event marketing has been proven to be as good as gold for this goal. . Not just that, it’s also a time-tested and versatile strategy for reducing sales cycles and expediting pipeline generation. of its marketing budget for events. Given that, in this post, we’ll talk about: What B2B event marketing is.

Event Marketing 118

Event Marketing Work Management Marketing Budget Marketing Management 118

Adobe Experience Cloud Blog

APRIL 19, 2019

Video ads are one of the most potent tools in a marketing arsenal. So why do so many event marketers ignore it? According to a 2018 Animoto report on social video trends, 93% of business score new customers from video marketing on social media. If you want to drive ticket sales, create a launch video.

Event Marketing 134

Event Marketing Video Marketing Allocation Planning 134

Ahrefs

OCTOBER 25, 2022

Read on to learn how to apply SEO fundamentals to maximize your visibility, event registrations, and ticket sales. Booking the most obvious venues, towns, and cities for your event is tempting. But before you do, you should do some keyword … Read more ›

Event Marketing 100

Event Marketing SEO Keywords Marketing 100

Content Standard

FEBRUARY 2, 2021

Even if we’re eventually able to return to office life in some form, there’s still pressure to deftly navigate the emerging world of online conferences, virtual booths, and live-streamed events. Here are some ways to generate buzz and bring in more business with your online events. Image attribution: cottonbro 3.

Buzz 101

Buzz Event Marketing Webcast Lead Scoring 101

KoMarketing Associates

SEPTEMBER 12, 2017

Our survey showed that 66 percent of marketers are tasked with reaching out to 50 or more leads following an event, and more than half reported that these follow ups can take a few hours or more to make leads ‘sales ready’, so it’s clear to see why marketers are running into delays with follow ups.

Event Marketing 124

Event Marketing B2B Marketing Planning B2B 124

Zoominfo

MAY 6, 2021

The pandemic changed the day-to-day processes of the B2B sales organization practically overnight when the world went 100% digital. A recent ZoomInfo survey of about 600 sales and marketing professionals found that most sales reps said they relied on in-person events for prospecting before 2020. Chinese proverb).

Customer Surveys 246

Customer Surveys Top of Funnel High Quality Lead Zoominfo 246

Valasys

MAY 28, 2020

Event marketing has always been an impeccable way to fuel your branding endeavors. According to a study published on MarketingCharts.com , 68% of the respondents affirmed that with the help of event marketing they can generate top-of-the-funnel leads. Events work, whether taken offline or virtually.

Lead Generation 72

Lead Generation Event Marketing Generation Work Management 72

Lake One

MAY 28, 2020

In the business world, one area hit especially hard is the world of event marketing. From conferences to experiential marketing, both B2B and B2C brands had to pivot fast. According to research conducted by PCMA in early April, 87% of in-person events were canceled and 66% were postponed as a result of COVID-19.

Event Marketing 76

Event Marketing Planning Conference B2B Sales 76

KoMarketing Associates

FEBRUARY 26, 2015

Utilizing events to market your company and its product or services can be not only be an extremely great opportunity to network with new clients, it can allow you to become a stronger influence on your community and industry. Below are some of the ways that event marketing can help your B2B company grow.

Event Marketing 120

Event Marketing B2B Marketing Work Management B2B 120

Valasys

MARCH 25, 2020

As B2B marketers you need to be the flag bearers of innovation to sustain in a tech-savvy and ever-evolving realm. The idea of virtual event marketing was popularized by corporate giants such as IBM and Microsoft to help the idea of real-time customization. Streamline the Sales Cycle. Behaviorally Analyze Your Prospects.

Event Marketing 45

Event Marketing B2B Marketing Marketing Management B2B 45

Ledger Bennett

OCTOBER 22, 2020

Within this context, Ledger Bennett was tapped to lead efforts to bolster the branding and promotion of VirtualConnect , implementing a comprehensive event marketing program to grow awareness and drive registrations, specifically among customers and ICP prospects. Event Marketing Campaign Elements.

Event Marketing 52

Event Marketing Ideal Customer Profiles First-Mover Advantage Planning 52

Lead Liaison

AUGUST 13, 2019

The event helped you capture a lot of leads. Now is the time to consider your post-event marketing strategy. Now, post-event, you need to nurture those leads. For that, you want an approach that involves multiple marketing channels. Now it’s time to leverage email, social media and content marketing.

Event Marketing 70

Event Marketing Trade Show Paid Search Agency Lead Liaison 70

B2B Marketing Analytics

AUGUST 24, 2019

Given the potential of events marketing, it is not surprising to see that events and field marketing continue to get more and more attention of marketing leaders. I am sure that every CMO, field marketing and event marketing leader can relate to this dilemma.

Event Marketing 40

Event Marketing Analytics Planning Marketing Automation Services 40

DiscoverOrg

FEBRUARY 13, 2019

The process of sales and marketing alignment is so fraught with assumptions, misunderstandings, and disagreement that we think both departments need a relationship therapy session! Marketing has certain data needs. Sales has others. Sales uses a CRM … but the marketing automation system might not integrate.

Ideal Customer Profiles 205

Ideal Customer Profiles Enterprise Management Top of Funnel Work Management 205

xiQ

DECEMBER 15, 2021

The question arises: Do companies need to cut back their expansive teams of front-line marketers because the ‘field’ no longer exists? Part event marketer, part sales enabler and sometimes, account-based sales representative, the field marketer is a versatile specialist. The short answer is NO!

Advertising Agencies 116

Advertising Agencies Enterprise Management Account Based Marketing Thought Leadership 116

Aberdeen

AUGUST 29, 2019

B2B marketers know that event marketing is a great way to get in front of the right customers. That’s why more than half of B2B organizations spend over 20% of their marketing budgets on events. But what happens when event marketing campaigns aren’t delivering the results your team wants (and needs)?

Intent Data 40

Intent Data Event Marketing Intent Planning 40

Martech

JUNE 3, 2022

” Rather than tailoring messages to individual customers, marketers in the B2B space are recognizing the need to adopt account-based strategies to resonate with groups of executive-level buying groups. “The other thing that you need to make ABM successful is tight marketing and sales alignment,” Britt said.

Account Based Marketing 108

Account Based Marketing Ideal Customer Profiles ABM Top of Funnel 108

Webbiquity

MAY 30, 2023

But the #2 goal for all marketers (#3 for B2B) in this survey was “increase sales.” It is surprising, however, that increasing sales is now prioritized almost as highly as the more traditional goals of brand awareness and lead generation. 4) The top marketing KPIs are (too?) 4) The top marketing KPIs are (too?)

Marketing Budget 278

Marketing Budget Marketing Budget Creation Top of Funnel Marketing Strategy 278

Pam Didner

SEPTEMBER 16, 2020

The difference between winning and losing is your ability to demonstrate your impact on sales using digital data. In essence, digital marketing is a lot of work, as is demand generation and working with sales. As a marketer, the way to support your sales team depends heavily on your job scope. Event Marketing.

Sales Management 103

Sales Management Paid Search Agency Top of Funnel Account Based Marketing 103

markempa

JULY 8, 2013

Brickstream created mobile booths by: Decking the sales professionals out in orange-and-white-checked golf pants, and. If that conversation produced a prospect, the sales professional could show him a brief slide presentation and capture his information on the iPad. Event Marketing branding event marketing sponsorships trade show'

Trade Show 120

Trade Show Event Marketing Advertising Agencies Work Management 120

Brandpoint

APRIL 7, 2021

One of the biggest question marks is still event marketing. Are people starting to finally push past lockdown fatigue and willing to venture out to in-person events as the year progresses? First, stop and think: If people aren’t going to conferences, what happens to that sales funnel?

Event Marketing 62

Event Marketing Social Marketing B2B Thought Leadership Budget Programs 62

Marketing Insider Group

MAY 26, 2020

Could this be why I’m hearing about 50-80%+ sales and revenue drops? C-19 is stopping virtually everything in its tracks to create what Roger Sanford (Co-Founder of Stop the Sales Drop) coined as the “Great Pause.”. The actions you take today will determine your future market position.

Webinar Metrics 239

Webinar Metrics Peer-to-peer Co-Registration Paid Search Agency 239

SpotMe Blog

JUNE 29, 2022

With the right virtual event software , you can turn conferences, trade shows, company-wide events, sales events, and product launches into successful hybrid experiences. . Why should enterprise companies host a hybrid event? Hybrid events are the future — especially for enterprise companies.

Event Marketing 52

Event Marketing Enterprise Management Webinar Metrics Paid Search Agency 52

Launch Marketing

FEBRUARY 26, 2018

B2B event marketing is an important component of a successful marketing strategy. In fact, 87% of C-suite executives believe in the power of live events and plan on investing in them more in the future. Networking events. Speaking sessions. And more… there is something for every budget!

Event Marketing 48

Event Marketing B2B Marketing Marketing & Strategy Marketing Strategy 48

Webbiquity

DECEMBER 31, 2020

The key is to market across many channels and be consistent with your messaging. Event Marketing. With both digital and in-person events, you still need to rely on social media, SEO tips , and your website to promote the event. While at events, it’s important to get your brand noticed. Retail Advertising.

Promotion 254

Promotion POS Business Paid Search Agency 254

Rev

JANUARY 11, 2023

When most B2B companies set out to find new customers and increase sales, they rely on an outdated ideal customer profile, use one-size-fits-all marketing tactics and hope for the best. What if you could focus your marketing efforts and target potential customers with the highest likelihood of buying from you? You’re not alone.

Ideal Customer Profiles 78

Ideal Customer Profiles Paid Content Cross-Selling Bundling 78

Marketing Insider Group

JANUARY 12, 2021

We’re sharing some of these proven tips with you so that you can implement those that are right for you during your upcoming event. 7 Tips for Creating Sponsorship Packages for Virtual Events: Match Sponsorship Goals with Event Marketing Goals. Create Special Packages for Your Mobile Event App.

Tips 299

Tips Co-Registration Microsite Pricing 299

Seismic

FEBRUARY 11, 2021

We just wrapped our Seismic Sales Kickoff 2021 and, wow, what an incredible event! As a company, Seismic is committed to enabling our customers to succeed by driving deep alignment across their sales, marketing, and customer success teams. Michael Londgren | Chief Marketing Officer . We went fully digital.

Peer-to-peer 96

Peer-to-peer Marketing Analytics Tools Planning Opt-out 96

Heinz Marketing

MAY 31, 2018

Every week we feature a new B2B sales, marketing or business leader here answering what have become the standard “ How I Work ” questions. This week I’m excited to feature Morgan Santapaola , event marketing manager for ZoomInfo. We’ve had our own series for a few years now! Anna Fisher.

Work Management 71

Work Management Zoominfo Marketing Management Event Marketing 71

Martech

SEPTEMBER 8, 2023

The event was incredibly successful: Sales booked dozens of on-site meetings, NPS scores were high and brand awareness skyrocketed. Event sessions are cornerstone content that can drive activations year-round in account-based marketing outreach, sales outreach and even in-product. And we were getting paid for it.

Lead Scoring 120

Lead Scoring Lead Ranking Top of Funnel Budget Programs 120

xiQ

DECEMBER 15, 2021

The question arises: Do companies need to cut back their expansive teams of front-line marketers because the ‘field’ no longer exists? Part event marketer, part sales enabler and sometimes, account-based sales representative, the field marketer is a versatile specialist. The short answer is NO!

Advertising Agencies 62

Advertising Agencies B2B Thought Leadership Enterprise Management Account Based Marketing 62

KoMarketing Associates

OCTOBER 20, 2020

was digital marketing and social media, followed by marketing and audience research (5.1). Direct marketing and sales (4.6), copywriting and design (4.1) and grassroots and event marketing (2.8). At the top of the list (5.3) and public relations (3.1) also made the list.

Social Media 256

Social Media Tactics Customer Surveys Social Marketing 256

Webbiquity

FEBRUARY 16, 2023

Here are three key B2B marketing trends for 2023 worth watching. Marketing and sales have been impacted by the economic downturn, with many companies looking to downsize to reduce costs — Goldman Sachs is one major firm that just laid off 3,200 employees for this reason.

Trends 308

Trends B2B Marketing B2B Thought Leadership B2B 308

Content Standard

DECEMBER 30, 2014

Social media continues to grow through the explosion of both participation and platform options, but event promotion requires certain attention that social marketing can’t provide. In doing so, those brands can uplift event marketing by integrating the content that has proven most effective at driving conversions and revenues.

Event Marketing 40

Event Marketing B2B Marketing B2B Paid Search Agency 40

Sharpspring

JUNE 20, 2019

It’s an opportunity to generate new leads, nurture them, and even drive sales on the spot. But if you want to close more sales at your in-person events, you need to strategize for it specifically. Here are 8 ways to increase the value of in-person marketing by driving more sales: 1. Engage Your Attendees.

Marketing & Strategy 52

Marketing & Strategy Marketing Automation Services Urgency Marketing Event Marketing 52

Marketing Insider Group

OCTOBER 15, 2020

I have had the pleasure to see Cheri Keith present as an analyst at multiple events over the years, and her perspectives for SiriusDecisions consistently showcase a broad expertise on B2B marketing, events, marketing operations, thought leadership and much more. Which is why we’re seeing the rise of revenue operations.

Digital Transformation 356

Digital Transformation Webinar Metrics Planning B2B Thought Leadership 356

Heinz Marketing

APRIL 4, 2022

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Well, welcome everybody to another episode of Sales Pipeline Radio.

Top of Funnel 90

Top of Funnel Peer-to-peer Multi-Touch Attribution Budget Programs 90