Vision6

JANUARY 7, 2021

With over 1000+ registrants and more than 50% attendance rate, EMSA 2020 has earned the title as the most successful in our event history. Log-in or sign-up for a free trial account today and take our new event management feature for a test drive. You can easily create, manage and track performance all from the one platform! .

Event Marketing 52

Event Marketing Planning Paid Search Agency SMS 52

markempa

JULY 8, 2013

The pants attracted so much attention that at the end of the show, Ellwood was approached by show attendees who asked to purchase them from her. Even though most of the top sponsorships were snapped up months before, Brickstream scored great awareness by sponsoring a 5 foot by 30 foot floor tile at the event’s entrance.

Trade Show 120

Trade Show Event Marketing Advertising Agencies Work Management 120

Marketing Insider Group

NOVEMBER 17, 2021

A high guest retention rate can be a sign that attendees enjoy what your events have to offer and that your business is starting to develop a dedicated following. After your business’s event, how many guests go on to purchase your products and services? Conversion. Create a streamlined registration process.

Organization 240

Organization Marketing Management Planning Click Rate 240

Adobe Experience Cloud Blog

JANUARY 15, 2013

We had so many great questions from the first webinar that we didn’t have time to answer, so here are answers to the top event marketing inquiries. Part 2, How to Run a Flawless Event Promotion Plan , is happening on Wednesday, Jan 16 at 10am PST. How do you identify the people you are marketing to for events?

Event Marketing 48

Event Marketing Planning Work Management Marketing Management 48

Marketing Insider Group

DECEMBER 8, 2020

They are digital natives that want easy, convenient ways to purchase. They also seek out content, consuming up to 13 pieces before purchase. You also need either an eCommerce framework to sell physical products or a self-guided experience for users so they can purchase your app or service. Investing in Digital Marketing.

Digital Transformation 277

Digital Transformation Marketing AI Work Management Marketing Management 277

markempa

JULY 13, 2006

« Sales Leads Are Too Valuable For Sales People Alone | Main | MarketingSherpa Data on the Best & Worst Lead Generation Offers for 2006 » How Podcasts Impact B2B Purchase Decisions A key aspect of lead generation is to engage people as early in their buying process as possible, because thats where you can make the biggest difference.

Lead Generation 120

Lead Generation Purchase B2B Thought Leadership Generation 120

Zoominfo

OCTOBER 18, 2018

Event marketers have always been at the forefront of cutting-edge technology, as they strive to grab and keep attendee interest long after each event is over. So, it should come as no surprise that AI has become a staple at industry events. Personalize event promotion with AI. Offer an event-specific app.

Marketing AI 196

Marketing AI Business Lead Scoring Lead Ranking 196

Only B2B

FEBRUARY 11, 2024

Must Read: Virtual Prospecting with Intent Data Third-Party Intent Data: This involves purchasing data from external vendors who gather intent signals from various sources. Diverse Targeting Options: Target based on specific interests, purchase intent, and industry verticals. As a B2B marketer, you are likely to wear multiple hats.

Intent Data 62

Intent Data Intent Work Management Marketing Management 62

Webbiquity

AUGUST 18, 2020

Founded in 1985 as a conference recording company, Digitell now offers virtual event and live streaming platforms along with web / graphic design, event marketing, and audio/video technician services. A comprehensive online event platform for conferences, job fairs, trade shows, and training. Pricing: contact vendor.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

sagefrog

DECEMBER 6, 2023

The data collected provides a comprehensive snapshot of the current state of B2B marketing, allowing us to draw valuable insights and guide you toward success. Take Action: Leverage our Ultimate Guide to B2B Event Marketing for a comprehensive roadmap to successfully attending and curating special events.

Allocation 52

Allocation Advertising Agencies B2B Marketing Paid Search Agency 52

ClearVoice

NOVEMBER 25, 2022

Analyzing customer purchase history. With first-party data, organizations can future-proof their content marketing with a reliable supply of accurate audience data. Hybrid marketing experiences. As COVID-19 restrictions ease, event marketing has returned as one of the top marketing trends, and one of the most effective.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

Webbiquity

MAY 25, 2021

I have seen some success on Instagram for a number of clients in the event marketing space. B2B influencer marketing is really more about being an advocate. It doesn’t happen with an initial point of purchase. Your value in the purchase price is generally much higher.

B2B Marketing 336

B2B Marketing Practices B2B SMS 336

ClickZ

DECEMBER 14, 2020

Panelists discuss trends in ecommerce including the rapid shift consumers have made to purchasing all categories of goods online, the need for agility and speed in today’s ever-changing retail environment, and the importance of building community around your brand, among other things. A permanent shift from physical to online purchasing.

eCommerce 141

eCommerce Trends Top of Funnel Amazon 141

Scoop.it

MAY 4, 2023

Authenticity plays an essential part in swaying the purchase decision of consumers. Before purchasing, customers want to see what other real-world product users have to say in feedback. That’s why it is vital to highlight user-generated content on each product page together with FAQs to help customers speed up their purchase decisions.

User-Generated Content 93

User-Generated Content Traffic Generation Content 93

Hubspot

JANUARY 25, 2021

These events are all very different, but to the brands or organizations who hosted them, they all had a common purpose: to entertain and engage attendees — a.k.a. Event marketing is a highly valuable strategy for all kinds of businesses, from technology and education to non-profit, medicine, and retail. Types of Event Marketing.

Event Marketing 99

Event Marketing Marketing Budget Planning Work Management 99

Martech

AUGUST 9, 2023

Prior to that, he co-founded two companies you have definitely heard of: Engagio (also served as CEO) and Marketo, which Adobe purchased for $4.8 He is the author of many marketing books, including Engagio’s “Clear and Complete Guide to Account Based Marketing” and Marketo’s “Definitive Guide to Marketing Automation.”

Account Based Marketing 81

Account Based Marketing ABM DemandBase Marketing Analytics Tools 81

xiQ

DECEMBER 15, 2021

The lead pool created by garnering interest from face-to-face events and in-person meetings to close big deals, the otherwise charming and multifaceted field marketer’s role is facing grave duress. The question arises: Do companies need to cut back their expansive teams of front-line marketers because the ‘field’ no longer exists?

Advertising Agencies 116

Advertising Agencies Enterprise Management Account Based Marketing Thought Leadership 116

Zoominfo

JUNE 4, 2019

Choose a theme: This can be a tricky step for B2B event marketers due to the nature of the industry – i.e. it’s not always easy to find the fun in SaaS. Get high-tech: The thought of incorporating technology into a booth set-up can sound like a nightmare to some event marketers. Step up your swag.

Trade Show 187

Trade Show Planning Zoominfo Paid Search Agency 187

Customer Experience Matrix

DECEMBER 13, 2020

Amazon seems unstoppable but it faces increasing competition from social networks, streaming TV, and every other digital channel that can let viewers make purchases related to what they’re watching. Like events, marketers’ worksites will drift away from the current nearly-all-digital mode to a mix of online and office-based activities.

Marketing AI 367

Marketing AI Privacy Peer-to-peer Amazon 367

Only B2B

FEBRUARY 1, 2024

The Demand Generation report says that- 70% of B2B buyers consume at least 5 pieces of content before making a purchase decision. Plus, intent data provides insight into customer behavior, to craft the tailored marketing campaign. Must Read: Win B2B Event Marketing With Intent Data 3. Prioritize Leads Do you know?

Intent Data 71

Intent Data Intent Marketing Strategy Marketing & Strategy 71

Webbiquity

APRIL 10, 2018

58% of buyers said their decision process was longer in 2017 than in 2016; just 10% said purchase time decreased. Buyers are conducting more detailed ROI analysis before making a purchase decision (77%); using more information sources for research and evaluation (75%); and increasing the number of buying group members (52%).

Marketing AI 246

Marketing AI Enterprise Management Stats Marketing Management 246

Launch Marketing

APRIL 19, 2023

Powerful customer marketing that engages audiences and drives home your unique value proposition can be a differentiator edge in a crowded market. For your organization to boost customer marketing activities, consider these B2B content personalization tactics.

Top of Funnel 118

Top of Funnel Tactics B2B Marketing Work Management 118

Hubspot

MARCH 31, 2021

With a post event survey, you'll learn what attendees thought about the event, how they heard about it, and what they enjoyed most. Measuring attendee satisfaction will help you improve your event marketing and figure out what's working and what isn't. Would you recommend our events to a friend or colleague?

Customer Surveys 89

Customer Surveys Customer Satisfaction Event Marketing Marketing Budget Creation 89

Biznology

DECEMBER 15, 2021

We B2B marketers have been upping our customer experience (CX) game for a while now, but buyers are now expecting—no, demanding —more. Merkle’s new study shows clearly that businesses are no longer satisfied with the slow pace of the purchase process. Return of live events.

Trends 197

Trends B2B Marketing Account Based Marketing Marketing Budget 197

Brandpoint

NOVEMBER 15, 2021

In 2022, events will be hybrid – meaning there will be options for those who wish to go in person and those who would feel more comfortable at home. Providing these two choices will make it easier for event marketers in the long run and will present your company as one that wants to provide accessible and inclusive access to your events.

Trends 157

Trends Planning Work Management Contingency Planning 157

ClearVoice

AUGUST 12, 2019

Tactile marketing involves the connection between a consumer and a product. A customer’s experience of walking into a store and touching or interacting with a product on a physical level before making a purchase decision is the perfect example. Event marketing.

Marketing & Strategy 84

Marketing & Strategy Touchpoints Newsletter Customer Satisfaction 84

Hubspot

FEBRUARY 1, 2021

If you have an annual event, the first thing you should do is announce the event to last year's attendees. The people who came the year before may be your biggest supporters and are more likely to immediately purchase the tickets, even if you don't have all the details for the event hammered out quite yet.

Inbound Marketing 98

Inbound Marketing Tips Planning Paid Search Agency 98

KoMarketing Associates

AUGUST 6, 2019

B2B buyer personas provide a foundation for accomplishing the research and development of effective online marketing campaigns designed to achieve strategic marketing objectives. Buyer personas are fictional characters that represent types of users that typically use, evaluate, and authorize the purchase of B2B products and solutions.

Buyer Personas 123

Buyer Personas Paid Content Online Marketing B2B Marketing 123

Adobe Experience Cloud Blog

MAY 31, 2019

From interactive philanthropic experiences to augmented reality, experiential marketing is on the rise, with more brands looking to create memorable experiences for consumers in order to drive sales. But simply following a trend, doesn’t guarantee success if your brand doesn’t have purpose. . Create Purpose-Driven Campaigns.

Paid Search Agency 134

Paid Search Agency Marketing & Strategy Impressions Thought Leadership 134

Zoominfo

OCTOBER 5, 2021

ICPs focus on which accounts are most likely to purchase based on quantitative criteria. Poorly executed ICPs result in buyers that are not fit to purchase your solution. By aligning sales and marketing teams, sales reps have more of an idea of how to sell a product or service in a way that echoes the current company approach.

Enterprise Management 147

Enterprise Management Ideal Customer Profiles Marketing Analytics Tools Work Management 147

Sharpspring

JUNE 20, 2019

Here are 8 ways to increase the value of in-person marketing by driving more sales: 1. Hosting or attending events is one of the most powerful lead generation strategies out there. But when businesses focus all their event marketing efforts on getting leads, they miss out on opportunities to drive sales then and there.

Marketing & Strategy 52

Marketing & Strategy Marketing Automation Services Urgency Marketing Event Marketing 52

Martech

JUNE 3, 2022

Britt’s presentation also highlighted the necessity of sharing data between marketing and sales teams. When accounts start to visit your web properties, click on your ads, or attend your event, marketers must get sales teams involved with their marketing campaigns. — to targeted accounts. Why it’s hot.

Account Based Marketing 110

Account Based Marketing Ideal Customer Profiles ABM Top of Funnel 110

Contently

MARCH 30, 2020

Content is the most logical place to reallocate event marketing and paid media budgets. The top two line items in most marketing budgets—events and paid media—are on hold for the foreseeable future. As you do, remember this mantra: Always be helpful, always be honest, never be opportunistic. The logical move?

Paid Content 194

Paid Content Paid Search Agency Content Marketing Planning 194

The Lead Agency

NOVEMBER 3, 2019

This is where constructing a comprehensive, effective technology marketing strategy comes into play. With technology marketing , you can give your exceptional products the attention they deserve. By incorporating influencer marketing into your current strategy, you can capture this considerable purchase intent.

Marketing & Strategy 48

Marketing & Strategy Marketing Strategy Top of Funnel Advertising Agencies 48

Hubspot

JUNE 23, 2020

“If you have speakers from other organizations, make sure to ask the thought leader or brand to promote the event -- or their session -- on their channels," Roini says. Aside from asking brands affiliated with your event to market it on their channels, you can also incentivize event marketing through a lead-share agreement.

Promotion 101

Promotion Hubspot Co-Registration Planning 101

Zoominfo

MARCH 15, 2018

Content marketing leaders experience 7.8x 9 out of 10 B2B buyers say online content has a moderate to major effect on their purchase decisions ( source ). So, what’s the key to content marketing success? Enter, data-driven content marketing. more website traffic than non-leaders ( source ). Continue Reading.

Account Based Marketing 113

Account Based Marketing Zoominfo B2B ABM 113

Only B2B

MARCH 17, 2020

Now multiply the efforts by a thousand, and you’ll get a fair understanding of what it’s like to plan a B2B event. It’s a no brainer that marketers often express their scepticism about the event marketing process as a whole. How do you get the most out of your event marketing investment?

Account Based Marketing 81

Account Based Marketing ROI Planning ABM 81