• MODERN B2B MARKETING  |  FRIDAY, DECEMBER 18, 2015
    [Event Marketing, Marketing Plan] How to Create Evergreen Event Themes, Without the Christmas Trees
    Author: Michael Powers As the end of the year approaches, it’s a time for all marketers to gather around the fireplace and reflect. Patrick’s Day and Thanksgiving aren’t the only times of year that marketers can do this, there are tons of fun holidays you can utilize to keep your campaigns and promotions fresh and interesting.
  • VERTICAL RESPONSE  |  WEDNESDAY, NOVEMBER 25, 2015
    [Event Marketing, Marketing Plan] Event and Trade Show Etiquette: 4 Tips to Make Your Booth a Success
    As the new year approaches, are industry events and trade shows part of your marketing plan? Here are four tips to think about the next time you’re on the show floor: 1. Pre-populate your browser with specific pages you want to show from your website. Be aware of your body language.
  • VERTICAL RESPONSE  |  WEDNESDAY, NOVEMBER 25, 2015
    [Event Marketing, Marketing Plan] Event and Trade Show Etiquette: 4 Tips to Make Your Booth a Success
    As the new year approaches, are industry events and trade shows part of your marketing plan? Here are four tips to think about the next time you’re on the show floor: 1. Pre-populate your browser with specific pages you want to show from your website. Be aware of your body language.
  • MARKETING ACTION  |  THURSDAY, DECEMBER 11, 2014
    [Event Marketing, Marketing Plan] Tradeshows and Events Drive Highest Quality Leads
    Going to trade shows and in-person events can be an expensive proposition. Companies creating a presence at these events have the extra costs of designing, creating, and shipping booths and signage as well. As it turns out, the good old-fashioned in-person event comes out on top. Making Events More Valuable.
  • BIZNOLOGY  |  WEDNESDAY, APRIL 9, 2014
    [Event Marketing, Marketing Plan] The top 10 tricks for sales lead generation
    The single best offer strategy in B2B marketing today; plus other offers that motivate action. Stevens is one of our authors at Biznology, and President of eMarketing Strategy, a consultancy in New York City specializing in B-to-B marketing, particularly sales lead generation. And your sales counterparts will thank you for that!
  • SNAPAPP  |  THURSDAY, APRIL 3, 2014
    [Event Marketing, Marketing Plan] How SnapApp Is Prepping for Marketo’s Marketing Nation Summit 2014
    Calling all Marketing Rockstars. As a B2B marketer focussed on demand gen, nothing gets me more excited than trade shows! Before you groan, I ask you to look inside to your inner marketing geek, and think about all the planning and prep for one singular event. Events bring out the best of marketing.
  • B2B LEAD GENERATION BLOG  |  MONDAY, OCTOBER 14, 2013
    [Event Marketing, Marketing Plan] Lead Generation: Who knows the customer better – Marketing or Sales?
    Tweet I once worked with a field marketing vice president who was calm, cool and collected for every presentation she prepared for. Let me first say, I am a huge proponent of Sales-Marketing alignment. When things are going well, Sales receives the credit for making plan, making Club, for meeting and exceeding quota.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 5, 2013
    [Event Marketing, Marketing Plan] Simplest marketing question may be the most difficult
    There is a simple question I ask almost every day about any new marketing project I work on with my team. Not only will I ask my marketing team this question but I also check in with other departments such as sales, finance, and IT.  I want to know what it would look like to them if a marketing effort worked. Another view.
  • FEARLESS COMPETITOR  |  WEDNESDAY, APRIL 24, 2013
    [Event Marketing, Marketing Plan] Where’s your marketing plan? The most important marketing tool.
    Marketing Plans are an incredibly useful, but frequently overlooking tool for marketers” wrote Bill Blaney, author of B2B AtoZ. As the Creator and Host of the extremely popular show Marketing Made Simple TV , I get many books sent to me by prospective show guests. Social marketing.
  • THE EFFECTIVE MARKETER  |  TUESDAY, DECEMBER 13, 2011
    [Event Marketing, Marketing Plan] Some Good Trade Show Advice
    Despite the fact that trade show attendance is going down and there is less money in your marketing  budget for attending physical events, if you do have to go to one you’d better make it worth it. Marketing Budget Marketing Planning Trade Shows and Events event event management show planning trade show
  • THE EFFECTIVE MARKETER  |  WEDNESDAY, JUNE 29, 2011
    [Event Marketing, Marketing Plan] 12+ Tips for Trade Show Success
    Make Your Trade Shows Count. The old fashioned trade show may not be the hottest topic coming through your inbox these days but odds are that you may still be doing quite a few events and have trade shows as part of your marketing budget. Continue post-show marketing with an appropriate offer.
  • THE EFFECTIVE MARKETER  |  THURSDAY, FEBRUARY 3, 2011
    [Event Marketing, Marketing Plan] Upcoming Marketing Conferences « The Effective Marketer
    The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Upcoming Marketing Conferences It’s February already and you keep thinking “what the heck happened to January&# ? Check them out, pick a couple and start planning! United States License.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, SEPTEMBER 3, 2009
    [Event Marketing, Marketing Plan] Show Me the Numbers: Hard Data on Internet Use and Media Spend
    Many are contradictory, but it's clear that marketers need to invest in social media, which might eventually replace search as the primary way that customers find them. I’m sitting on a panel next week that will discuss long-term marketing trends. Marketers might be investing in blogs than they are really worth. 2.
  • B2B LEAD GENERATION BLOG  |  FRIDAY, MAY 18, 2007
    [Event Marketing, Marketing Plan] B2B Lead Generation Blog: Collaboration Huddles and 35 Other Ways to Improve Sales and Marketing Teamwork
    Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Companies continue to waste millions of dollars because of poor teamwork and collaboration between marketing and sales. Understand. Execute. Execute.
  • B2B LEAD GENERATION BLOG  |  THURSDAY, JULY 13, 2006
    [Event Marketing, Marketing Plan] B2B Lead Generation Blog: How Podcasts Impact B2B Purchase Decisions
    Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. B2B trends seem to be leaning in the direction of podcasting as another marketing channel according to Podcast Alley a.