Event Marketing, Marketing Mix, Marketo, ROI and Social Media

Create, Engage, Convert: Achieving Success with AMA’s Virtual Xchange

Adobe Experience Cloud Blog

AUGUST 12, 2011

by Rick Siegfried Yesterday Marketo took part in the American Marketing Association’s (AMA) Virtual Xchange, and what an Xperience! This particular virtual event was based on just that – virtual events. This will keep the event top-of-mind for registrants. Base measurement around proving marketing ROI.

Co-Registration

Co-Registration Marketo Salesforce.com Webinar Metrics

The Top 7 Things to Avoid at a Trade Show

Adobe Experience Cloud Blog

AUGUST 15, 2011

by Shonal Narayan Even in the digital age, trade shows continue to have a place in the marketing mix. Did previous trade show ROI influence your decision to exhibit? What have you done to promote your presence at the event? Or do they? Under- or over-staffing. Think of ways to create a buzz.

Trade Show

Trade Show Planning Buzz Marketing Management

B2B Marketing Zone

Create, Engage, Convert: Achieving Success with AMA’s Virtual Xchange

The Top 7 Things to Avoid at a Trade Show

Webinars

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