Jifflenow

AUGUST 29, 2022

Nearly 85% of leadership believe in-person events are essential to their company’s success. To accelerate their sales pipeline, companies spend around 18% of their marketing budget exhibiting or sponsoring at the world’s premier conferences and trade shows. But its value is undeniable at events. Don’t believe us?

Account Based Marketing 52

Account Based Marketing Trends Trade Show Sales Qualified Leads 52

BOP Design

OCTOBER 7, 2020

Bop Design has a current client that has relied on a 1-page website for years because most of their sales were based on networking at trade shows and one-on-one relationship building. Since events and in-person meetings aren’t possible now, they realized they needed a better B2B website to help them with sales and conversions.

Marketing Websites 116

Marketing Websites B2B B2B Thought Leadership Cold Calling 116

markempa

NOVEMBER 16, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. « Target Marketing: What’s a Lead? Show Agenda Why did you write Tradeshow and Event Marketing and what were you hoping to address?

Lead Generation 120

Lead Generation Event Marketing Trade Show B2B Marketing 120

Lead Liaison

AUGUST 26, 2019

Thinking about how you will manage your post-show follow-up, after a trade show or other marketing event, is a critical step in finding success with event marketing. Text Message Marketing in Post-Show Follow-Up. Text Message Marketing in Post-Show Follow-Up.

Lead Liaison 48

Lead Liaison Trade Show SMS Planning 48

ClearVoice

AUGUST 12, 2019

However, there are tried and true methods that can help with this challenge, one of which is tactile marketing. Tactile marketing, which involves sending direct mail as part of a larger content marketing and demand generation campaign, is blowing up the B2B marketing space and starting to make inroads in B2C.

Marketing & Strategy 84

Marketing & Strategy Touchpoints Newsletter Customer Satisfaction 84

Adobe Experience Cloud Blog

DECEMBER 12, 2012

Luckily, Marketo has put together a 120 page guide to help you create a killer event plan for 2013 and beyond. The Definitive Guide to Event Marketing includes information on everything events, and provides you with worksheets, templates, and checklists to start planning. Choose the right event technology.

Event Marketing 48

Event Marketing Planning Marketing Budget Creation Trade Show 48

markempa

NOVEMBER 22, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. The report also found that e-mail continues to have a high response rate too.

Response Rate 120

Response Rate Lead Generation BtoB Telemarketing 120

markempa

AUGUST 25, 2014

Case Study #3 – Lead Generation: Targeted event marketing effort leads to 300% ROI, generates 140 qualified leads. Technology and automation are vital and valuable pieces of marketing today, but the personal touch still has its place. Questions Every Marketer Should Ask of Lead Gen Forms [More from the blogs].

Case Study 120

Case Study Case Studies Lead Gen Studies 120

markempa

JUNE 26, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Because it performs so well in other arenas, many marketing practitioners believe that direct mail will do the same for their B2B lead generation programs.

Lead Generation 120

Lead Generation B2B Sales Work Management B2B Thought Leadership 120

NuSpark Consulting

JUNE 10, 2015

It does not include sitting in a booth in a trade show for several hours. There are telemarketers who provide more than lead generation development; they provide development services, event marketing and market research. When you use words that have an exclamation it will look like a spam mail.

Open Rate 100

Open Rate Telemarketing Optimization Sales Qualified Leads 100

markempa

JUNE 7, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Jim also shares ideas on how to leverage direct mail and combine it with other lead generation modalities to capture a higher response rate.

Paper 120

Paper Lead Generation Generation B2B Thought Leadership 120

Adobe Experience Cloud Blog

OCTOBER 5, 2017

Have you ever spent months designing and building your booth to showcase your incredible products and wow the trade show crowds? The event did not produce the return on investment (ROI) you had anticipated. Send an email or direct mail invitation, allowing attendees to plan. Go Beyond Email Invitations. Make It Easy.

Tactics 134

Tactics ROI Planning B2B Thought Leadership 134

markempa

NOVEMBER 18, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. On the other side, Ive heard numerous speakers and bloggers declare e-mail marketing dead. but their e-mails dont show it.

Lead Generation 120

Lead Generation Relevance Resources B2B Marketing 120

Launch Marketing

MARCH 27, 2019

Conversely, outbound marketing refers to any kind of marketing where a company initiates the conversation through channels such as telemarketing, event marketing and direct mail. Event Marketing. Events are an excellent way to spread the word firsthand on your upcoming product launch.

Product 48

Product Marketing Management Planning B2B Thought Leadership 48

Zoominfo

OCTOBER 5, 2021

Omni-channel marketing: The process of testing messaging and placement through awareness campaigns across the spectrum of engagement channels specific buyers are most likely to respond to, including digital (search engine marketing, display advertising, content marketing), trade show and event marketing, direct mail, and more.

Enterprise Management 147

Enterprise Management Ideal Customer Profiles Marketing Analytics Tools Work Management 147

Hubspot

JANUARY 25, 2021

Was it a conference or trade show? These events are all very different, but to the brands or organizations who hosted them, they all had a common purpose: to entertain and engage attendees — a.k.a. That’s why we created this guide — to equip you to leverage event marketing for your own business. events work.

Event Marketing 99

Event Marketing Marketing Budget Planning Work Management 99

ViewPoint

DECEMBER 17, 2013

The most reliable and scalable approach to finding new B2B customers is outbound communications, whether by mail, phone or email, to potential prospects, using rented or purchased lists. B2B marketers typically select targets from prospecting lists based on such traditional variables as industry, company size and job role, or title.

Lead Ranking 120

Lead Ranking Marketing Management Lead Scoring Salesforce.com 120

Excelsior Research

MAY 24, 2021

Some of the methods of outbound marketing are emails, phone calls/telemarketing, direct mails, trade shows, event marketing, and PPC. Today’s businesses confuse between choosing inbound and outbound marketing. It is all about targeting specific prospects instead of maximizing visibility.

Lead Generation 52

Lead Generation Sales Qualified Leads Demand Generation Agencies Lead Ranking 52

Excelsior Research

MAY 24, 2021

Some of the methods of outbound marketing are emails, phone calls/telemarketing, direct mails, trade shows, event marketing, and PPC. Today’s businesses confuse between choosing inbound and outbound marketing. It is all about targeting specific prospects instead of maximizing visibility.

Demand Generation Agencies 52

Demand Generation Agencies Lead Generation Sales Qualified Leads Lead Ranking 52

Adobe Experience Cloud Blog

AUGUST 13, 2012

by Liz Smyth Events are an important part of most B2B marketer’s bag of tricks. In fact, according to BtoB Magazine*, event marketing accounts for one fifth of the marketing budget. State of Event Marketing, July 2011). Opportunities that did not exist before the event.

Co-Registration 48

Co-Registration Peer-to-peer Trade Show BtoB 48

markempa

MARCH 30, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Lets say you want to invite, via e-mail, a specific group of individuals in your database to a webinar or webcast. Could you do it with confidence?

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Lead Scoring 120

markempa

AUGUST 17, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Here are some tactics you can use to leverage your lead nurturing content: What can you send via direct mail? How can you leverage events?

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

markempa

OCTOBER 22, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Dimensional mail was close behind at 5.28 percent, and e-mail produced an average response rate of 3.39

Telemarketing 120

Telemarketing Lead Generation Tactics Generation 120

Outbound Engine

JULY 29, 2019

If you run a business online, have your website visitors add their mailing info to your list. Successfully Marketing a Local Business In Your Community. Try event marketing. Live events help community members connect with one another. Offer special discounts or experiences for this one-time event.

Paid Content 41

Paid Content Tactics Paid Search Agency Work Management 41

Heinz Marketing

APRIL 4, 2022

When you look at it pre-COVID and we were all at huge trade shows, Keyfactor would always hosts a side happy hour, a side dinner. Replicating that trade show feel is just not something we continued to leverage as part of our strategy. It’s not just the Thursday night cooking event.

Top of Funnel 90

Top of Funnel Peer-to-peer Multi-Touch Attribution Budget Programs 90

SWZD

OCTOBER 2, 2019

I grew up doing editorial work and strategy planning work around the dinner table at night, talking about the different types of marketing activities – event marketing, field marketing, how the activities my mom was doing were driving attention and brand awareness for the brands she was working with.

CMS Development 48

CMS Development Enterprise Management Planning Work Management 48

markempa

APRIL 18, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Selling IT: Are you using the Best Lead Generation Techniques?

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Telemarketing 120

markempa

SEPTEMBER 15, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. It has long been accepted that combining outbound calling with direct mail marketing dramatically increases results in B2B programs.

Cold Calling 120

Cold Calling Lead Generation Email Marketing B2B Marketing 120

markempa

JUNE 29, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. They also have practical data on search, email, PR, direct mail, lead generation, trade shows, podcasting, telemarketing, budgeting and more.

Lead Generation 120

Lead Generation Work Management Generation Telemarketing 120

markempa

SEPTEMBER 29, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Inviting and following up on trade show attendees. Validating direct marketing lists. Following up on direct mail campaigns.

Telemarketing 120

Telemarketing Lead Generation Sales Qualified Leads BtoB 120

Terminus

JUNE 7, 2017

Now multiply that by a thousand, and you’ll get an understanding of what it’s like to plan a B2B event. I’ve often heard marketers express their uncertainty about the event marketing process as a whole. How do you get the most out of your event marketing investment? Direct mail.

Account Based Marketing 44

Account Based Marketing Ideal Customer Profiles ABM Sales Management 44

markempa

MARCH 2, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. How can you make sure your e-mail message gets a response? How can you make sure your e-mail message gets a response? Does it work?

Segmentation 120

Segmentation Lead Generation Paid Search Agency B2B Thought Leadership 120

markempa

DECEMBER 6, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Ive often talked about how marketers can reuse content for lead nurturing. Ive often talked about how marketers can reuse content for lead nurturing.

Newsletter 120

Newsletter Lead Generation Generation B2B Thought Leadership 120

markempa

JUNE 26, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation B2B Sales Generation B2B Thought Leadership 120

markempa

NOVEMBER 22, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. « E-mail and the phone have high response rates, DMA report finds | Main | Where do Your Email Newsletters go?

Lead Generation 120

Lead Generation Sales Qualified Leads Generation B2B Thought Leadership 120

Adobe Experience Cloud Blog

JULY 12, 2011

Every working day marketing executives need to juggle a dizzying array of programs and activities to reach target customers across a broad range of online and offline channels. From social media and other web channels, to email, direct mail, advertising, city tours, events, trade shows, webinars, and seminars.

Enterprise Management 48

Enterprise Management Work Management Marketing Budget Marketing Management 48

markempa

JANUARY 3, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. I got this milestone e-mail (for a first time author) from my editor at McGraw-Hill. In the meantime, I wanted to give you an update.

Lead Generation 120

Lead Generation B2B Sales Lead Scoring Lead Ranking 120