Valasys

MAY 28, 2020

Event marketing has always been an impeccable way to fuel your branding endeavors. According to a study published on MarketingCharts.com , 68% of the respondents affirmed that with the help of event marketing they can generate top-of-the-funnel leads. Events work, whether taken offline or virtually.

Lead Generation 72

Lead Generation Event Marketing Generation Work Management 72

KoMarketing Associates

FEBRUARY 26, 2015

Utilizing events to market your company and its product or services can be not only be an extremely great opportunity to network with new clients, it can allow you to become a stronger influence on your community and industry. Below are some of the ways that event marketing can help your B2B company grow.

Event Marketing 120

Event Marketing B2B Marketing Work Management B2B 120

Marketing Insider Group

NOVEMBER 21, 2022

Check out some interesting stats: Searches for “hybrid event” have increased 237% in the last 5 years. 97% of event marketers believe that the number of hybrid events will increase beyond over the next few years. Hybrid events can be any configuration or breakdown of virtual to in-person.

Trends 280

Trends Marketing AI Co-Registration Conference 280

Lead Liaison

AUGUST 13, 2019

The event helped you capture a lot of leads. Now is the time to consider your post-event marketing strategy. Now, post-event, you need to nurture those leads. For that, you want an approach that involves multiple marketing channels. Now it’s time to leverage email, social media and content marketing.

Event Marketing 70

Event Marketing Trade Show Paid Search Agency Lead Liaison 70

Marketing Insider Group

JULY 17, 2017

Though digital marketing dominates headlines, event marketing remains the indispensable mainstay of brand promotion and lead generation across industries and company sizes. According to recent research, live events remain the top lead generation source for B2B marketers.

Event Marketing 73

Event Marketing Tools Best Practices Paid Search Agency 73

SpotMe Blog

JUNE 29, 2022

A hybrid event combines in-person sessions and virtual sessions but takes the virtual session to a new, interactive level to help increase engagement through: . Asking questions during the event. The right platform will provide the capability you need to make your virtual events more interactive and inclusive.

Event Marketing 52

Event Marketing Enterprise Management Webinar Metrics Paid Search Agency 52

Valasys

MARCH 25, 2020

As B2B marketers you need to be the flag bearers of innovation to sustain in a tech-savvy and ever-evolving realm. The idea of virtual event marketing was popularized by corporate giants such as IBM and Microsoft to help the idea of real-time customization. Behaviorally Analyze Your Prospects. Streamline the Sales Cycle.

Event Marketing 45

Event Marketing B2B Marketing Marketing Management B2B 45

Attendify

JANUARY 22, 2020

Rather, it’s the parks’ attention to detail, cast member interactions and impeccable cleanliness that makes their experiences so magical. In their quest to engage attendees within an increasingly noisy marketplace, event marketers have a lot to gain from studying Disney’s award-winning methods. The bottom line?

Event Marketing 59

Event Marketing Planning Class Training 59

B2B Marketing Analytics

AUGUST 24, 2019

Even in the digital-first world, the value of human interaction is priceless. Across all our marketing analytics projects , we see that events are the biggest driver when it comes to deal acceleration and new pipeline creation. No other marketing tactic has the potential to impact so much pipeline in 1 go.

Event Marketing 40

Event Marketing Analytics Planning Marketing Automation Services 40

SnapApp

JULY 24, 2018

Clearly what we’re doing isn’t working – on the marketing or sales side. At SnapApp we might be a little bit biased, but we believe that interactive content is more than a shiny new piece of content that simply is cooler than a white paper. By now you’d probably heard of interactive content but what is it really and why do it?

Top of Funnel 75

Top of Funnel Interactive Marketing Sales Qualified Leads Content 75

markempa

JULY 8, 2013

Taking videos of Seymour interacting with attendees and posting them online. They also: Sponsored a reception and an interactive map. Placed their logo and website link on the event’s webpage. Event Marketing branding event marketing sponsorships trade show' Creating walking billboards.

Trade Show 120

Trade Show Event Marketing Advertising Agencies Work Management 120

Biznology

APRIL 25, 2012

Event marketing has long been a staple in B-to-B, where the face-to-face conversation enabled by a trade show or corporate event plays a valuable role in launching or deepening a business relationship. But these days, business events are taking off in new directions, empowered by advancements in digital technology.

Event Marketing 80

Event Marketing B to B Planning Webinar Metrics 80

Vision6

JANUARY 7, 2021

With over 1000+ registrants and more than 50% attendance rate, EMSA 2020 has earned the title as the most successful in our event history. Log-in or sign-up for a free trial account today and take our new event management feature for a test drive. You can easily create, manage and track performance all from the one platform! .

Event Marketing 52

Event Marketing Planning Paid Search Agency SMS 52

Webbiquity

AUGUST 18, 2020

Leading edges platforms generally have significant installed customer bases and market presence as indicated by at least 25 user reviews across one or more software rating sites. Set up virtual booths with interactive features including images, brochures, data sheets and videos. Hopin is a virtual venue with multiple interactive areas.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

SnapApp

AUGUST 22, 2018

But as buyers today become increasingly self-sufficient, with 91% of millennial buyers avoiding interacting with sales people until the middle or end of their buying journey. How does interactive content support demand generation? Let’s look at a few common examples: Webinars.

Demand Generation 70

Demand Generation Top of Funnel Interactive Marketing Paid Search Agency 70

SnapApp

OCTOBER 30, 2015

Savvy marketers are using interactive content to both capture and keep attention at events. These off-the-beaten-path conversation starters work wonders at events – and give you a way to gather more information than you normally can from a badge scan. Conversations In Action.

Interactive Marketing 48

Interactive Marketing Conversion Event Marketing Trade Show 48

Bluetext

FEBRUARY 19, 2021

Large-scale, in-person events have all but vanished since the pandemic rocked our world just a year ago. It seemed that nearly all hope was lost for event marketing ? but then came virtual events. See how Bluetext worked with Citrix to bring their networking event to the digital sphere.

Event Marketing 26

Event Marketing Advertising Agencies Work Management Advertising Mediums 26

Marketing Insider Group

MAY 21, 2014

What you do at your event—and how you make your attendees *feel*—determines how successfully you’ll attract people to your next event. Create opportunities for people to interact outside the classroom, whether that’s cocktail parties or an early-morning yoga meet up. Content Marketing'

Event Marketing 100

Event Marketing Planning Multi-Channel Conference 100

Webbiquity

FEBRUARY 16, 2023

For example, they will be able to better leverage technology to employ more sophisticated and advanced B2B marketing techniques, increasing their brand’s mindshare with clients. Alternatively, some key insights on event marketing trends found that 37% of B2B marketers are increasing interested in utilizing brand influencers.

Trends 308

Trends B2B Marketing B2B Thought Leadership B2B 308

SnapApp

AUGUST 22, 2018

But as buyers today become increasingly self-sufficient, with 91% of millennial buyers avoiding interacting with sales people until the middle or end of their buying journey. How does interactive content support demand generation? Let’s look at a few common examples: Webinars.

Demand Generation 48

Demand Generation Top of Funnel Interactive Marketing Paid Search Agency 48

Adobe Experience Cloud Blog

JULY 3, 2014

Our team has already high-fived amazing marketers in Denver, Scottsdale, Toronto, Seattle, Austin, and Dallas — but we’re not done yet! To find a Roadshow near you, check out our interactive map below. Open up the interactive map here: Marketing Nation Roadshow Map. Event Marketing'

Interactive Marketing 48

Interactive Marketing Thought Leadership Marketo Event Marketing 48

Content Standard

DECEMBER 30, 2014

Social media continues to grow through the explosion of both participation and platform options, but event promotion requires certain attention that social marketing can’t provide. ” In particular, physical events are highly popular among marketers and offer some qualities that social media can’t match.

Event Marketing 40

Event Marketing B2B Marketing B2B Paid Search Agency 40

SnapApp

APRIL 23, 2014

SnapApp's panel discussion on event marketing . 25-35% of marketing budgets are spent on organizing, attending, and sponsoring events. Do you run events and need to provide value to your sponsors? Human Interactions. People attend events for the human interaction. The only problem?

Event Marketing 48

Event Marketing Planning Trade Show Marketing Budget Creation 48

Marketing Insider Group

FEBRUARY 5, 2018

Rooted in event marketing, experiential marketing encompasses the traditional event concept – as well as any brand-audience interaction that fosters an experience. Think of experiential as in-person events, out of the box.

Creativity 274

Creativity Examples Network Marketing Event Marketing 274

Adobe Experience Cloud Blog

JANUARY 30, 2013

Before an event your social channels are a great way to spread the word while pulling in registrants that are not currently in your database. During an event social networks offer a unique opportunity to interact directly with your audience while empowering them to share and amplify your message.

Social Media 48

Social Media Event Marketing Social Marketing Planning 48

Adobe Experience Cloud Blog

JANUARY 30, 2013

Before an event your social channels are a great way to spread the word while pulling in registrants that are not currently in your database. During an event social networks offer a unique opportunity to interact directly with your audience while empowering them to share and amplify your message.

Social Media 48

Social Media Event Marketing Social Marketing Planning 48

Zoominfo

OCTOBER 18, 2018

Event marketers have always been at the forefront of cutting-edge technology, as they strive to grab and keep attendee interest long after each event is over. So, it should come as no surprise that AI has become a staple at industry events. Personalize event promotion with AI. Use chatbots for attendee interaction.

Marketing AI 196

Marketing AI Business Lead Ranking Lead Scoring 196

SnapApp

MAY 27, 2014

However, for many marketers, producing a variety of engaging content is an issue they continue to struggle with. Interactive content can be used to help generate new leads through a wide range of campaigns – email, social media, PPC and media campaigns, or on your website itself. Take EMC for example.

Lead Ranking 48

Lead Ranking Lead Scoring Webinar Metrics Generation 48

Content Standard

SEPTEMBER 29, 2014

Mobile devices were a major source of engagement for consumers following this summer’s World Cup, according to research from the Interactive Advertising Bureau. The findings on fan engagement—which included the live-streaming of video—reflect the multiple ways in which mobile technology can be wielded for event marketing.

Mobile Marketing 40

Mobile Marketing Event Marketing Planning Mobile Advertising 40

Marketing Insider Group

OCTOBER 15, 2020

I have had the pleasure to see Cheri Keith present as an analyst at multiple events over the years, and her perspectives for SiriusDecisions consistently showcase a broad expertise on B2B marketing, events, marketing operations, thought leadership and much more. Follow her on Twitter at Cheri29.

Digital Transformation 356

Digital Transformation Webinar Metrics Planning B2B Thought Leadership 356

KoMarketing Associates

MAY 6, 2020

For virtual event marketing, digital marketers should use stories on social media to tease for upcoming events, link directly to registration pages or further event information, and increase overall awareness of the event with their target audience. .

Paid Content 283

Paid Content Social Media Promotion Media 283

Marketing Insider Group

JULY 29, 2021

Here are the ideas we’ll cover: Interactive Presentations. Interactive Presentations. Make “wow” presentations by creating interactive slides with animations, videos , and other design elements. Make “wow” presentations by creating interactive slides with animations, videos , and other design elements. Fireside Chats.

Conference 344

Conference Webinar Metrics Advertising Agencies Work Management 344

Webbiquity

OCTOBER 16, 2018

This creates a “1+1=3” situation; each vendor benefits from exposure to the other’s CRM contacts, but together they may also reach new prospects neither has interacted with before. ” Nearly a third of marketers report that they devote 21% or more of their overall marketing budgets to event marketing.

Marketing Automation Services 244

Marketing Automation Services Trade Show Advertising Agencies Verticals 244

Content Standard

DECEMBER 3, 2014

Savvy content marketers know that keeping their content strategies consistent in every channel is paramount to the success of their programs—however, many fail to connect the power of in-person events and event marketing strategies to their broader marketing strategies. The solution to this disconnect is simple.

Event Marketing 40

Event Marketing Marketing & Strategy Marketing Strategy Planning 40

Content Standard

MARCH 7, 2015

Social engagement has become a valued metric in measuring the success of marketed events, but the majority of marketing professionals believe Facebook, Twitter, and other platforms remain underutilized. But during the event itself, Twitter blows away the field, with 73 percent leaning toward this network. Like this story?

Event Marketing 40

Event Marketing Studies Social Marketing Viral Marketing 40

SmartBug Media

APRIL 23, 2024

In this article, we will highlight creative trade show booth ideas designed to stop attendees in their tracks and turn fleeting interactions into meaningful connections. A standout booth is one that instantly communicates what the brand is about and what it offers, leveraging bold visuals and interactive elements to engage visitors.

Trade Show 59

Trade Show Touchpoints Creativity Interactive Marketing 59

Marketing Insider Group

MAY 17, 2021

Content engagement – Offering event sessions that resonate with attendees to foster a sense of excitement. Interaction and networking – Increase in exchanged private and public messages, 1:1 video calls, group chats, and other interactions during the event. Event Follow-up Strategy.

Webinar Metrics 258

Webinar Metrics Organization Marketing & Strategy Merchandising 258