Webbiquity

APRIL 10, 2018

The top three priorities for marketers this year are converting leads to customers (74%), growing website traffic (57%), and increasing revenue from existing customers (46%). HubSpot ). 13: 19 Noteworthy Stats About Instagram, LinkedIn, and Twitter Marketing. #14: LinkedIn Pulse ). Lead quality > lead quantity?

Marketing AI 246

Marketing AI Enterprise Management Stats Marketing Management 246

Hubspot

JUNE 7, 2018

Best of all, Google Sheets templates cater to specific categories -- if you click the Paid Traffic Report template, for instance, your spreadsheet is already organized into Overview, 12-month Trends, and Medium Breakdown categories. Website Traffic Dashboard. Website Paid Traffic Report. Event Marketing Timeline.

Template 98

Template Google Best Practices Marketing Analytics Tools 98

Hubspot

APRIL 13, 2021

Another great way to get the word out about your event is to have event-specific branding. Make your event a brand in and of itself. This is the way that HubSpot promotes the INBOUND event. INBOUND is a separate brand from HubSpot. It's not just an event for our customers. After the event.

Promotion 99

Promotion Banners Landing Pages Social Media 99

SnapApp

JANUARY 12, 2017

In this post, we’ll look at some different types of marketing content you can craft to drive event engagement in three different stages: pre-event, mid-event, and post-event. Pre-event Marketing Content. Examples of Pre-event Marketing Content. Mid-event Marketing Content.

Planning 48

Planning Top of Funnel Promotion Content 48

SnapApp

JANUARY 12, 2017

In this post, we’ll look at some different types of marketing content you can craft to drive event engagement in three different stages: pre-event, mid-event, and post-event. Pre-event Marketing Content. Examples of Pre-event Marketing Content. Mid-event Marketing Content.

Planning 48

Planning Top of Funnel Promotion Content 48

Single Grain

SEPTEMBER 22, 2022

61% of marketers consider generating more traffic and new leads to be their biggest challenge. So what’s a marketer or sales rep to do? HubSpot Sales. OptinMonster integrates with powerful third-party tools like HubSpot, MailChimp and Zapier. 3) HubSpot Sales. Email marketing. OptinMonster.

High Quality Lead 81

High Quality Lead Marketing Automation Services Lead Generation Lead Ranking 81

Hubspot

MAY 14, 2019

Email marketing is sending educational or entertaining content and promotional messages to people who willingly subscribe to your email newsletter. You can also use email marketing to nurture leads with content that moves them along the buyer’s journey. Event Marketing. Guerrilla Marketing. Inbound Marketing.

Paid Content 101

Paid Content Advertising Agencies Paid Search Agency Word of Mouth 101

SnapApp

APRIL 3, 2014

Drive traffic to your booth by having the attendees who take the assessment or survey stop by to get an explanation of the results or be entered in a raffle. After the event, create an ROI calculator or photo gallery where attendees can see what they can get out of your product or service or share their favorite moments.

Planning 48

Planning Marketo Eloqua Landing Pages 48

SmartBug Media

JUNE 30, 2020

Outlining what you want this virtual event to achieve will help you establish the foundation of your digital marketing efforts—from what long-tail keywords you’ll target, to the content you’ll need to generate, to the influencers and industry professionals you’ll flag for outreach. Create Phase Two Assets.

Conference 110

Conference Paid Search Agency Webinar Metrics Peer-to-peer 110

Hubspot

DECEMBER 14, 2017

Building a local Facebook marketing strategy is challenging, but extremely rewarding when executed correctly. Here are nine proven Facebook marketing tactics you can use to drive foot traffic, build brand awareness, and increase revenue potential. 9 Tactics for Your Local Facebook Marketing Strategy. Share Reviews.

Facebook 78

Facebook Tactics Marketing & Strategy Marketing Strategy 78

Hubspot

DECEMBER 18, 2019

Event Marketing. If your company hosts events, whether internal or external, take videos of the events for a recap to send subscribers. This way, you can give subscribers a taste of how your brand works in-action and build interest in your company's events overall. Engage with Your Community.

Email Marketing 101

Email Marketing Video Marketing Effectiveness CTR 101

Hubspot

OCTOBER 10, 2011

In this respect, they are similar to the functions of Meetup and Foursquare, which also aim to strengthen the connection between offline and online marketing. Event Marketing & QR Codes. Event marketing has proven to be one of the main uses of QR codes. Connect with HubSpot :

Business 28

Business Paid Search Agency Opt-out Opt-in 28

Hubspot

AUGUST 31, 2011

This is a guest blog post written David Kirkpatrick, B2B and consumer marketing beat reporter for MarketingSherpa. He is covering HubSpot's participation at Dreamforce '11 and offering insights on the various speakers and events. The traditional marketing playbook is broken.". Connect with HubSpot : His opener?

Inbound Marketing 28

Inbound Marketing Top of Funnel Paid Search Agency Digital Marketing Funnels 28

TrustRadius Marketing

SEPTEMBER 5, 2018

A recent study conducted by Bizzabo found that 80% of c-suite executives believe that live events are crucial to their organization’s success. In this blog post we’ll walk you the various stages of event marketing and what it means for your brand. What is Event Marketing? How to Craft an Event Marketing Plan.

Planning 40

Planning Event Marketing Marketing Plans Work Management 40

SpotMe Blog

JULY 21, 2023

Key metrics include registration numbers and sources of traffic. Integrations If you use other software like CRMs , MAPs, or engagement platforms look for event registration solutions that integrate with those platforms. Common integrations include Hubspot , Salesforce , Marketo , or Veeva if you’re a life science or pharma company.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Budget Programs 52

Hubspot

MARCH 8, 2012

The trouble is, when most marketers hear the word 'analytics,' they tend to think of the metrics you'd typically associate with a web analytics tool like Google Analytics -- traffic, bounce rate, unique visitors, etc. So what exactly makes marketing analytics different than web analytics? From direct traffic?

Analytics 28

Analytics Marketing Analytics Tools Lead Ranking Marketing Management 28

Marketing Insider Group

JANUARY 6, 2020

Topics covered include content strategy, usability and design, customer engagement, social media, targeting and optimization, marketing automation, and more. Sessions focus on building traffic, increasing brand awareness, improving customer service, and gaining insight into the latest tools and techniques. August 18 – 21, Boston MA.

Conference 58

Conference Marketing AI Work Management Marketing Management 58

Hubspot

JANUARY 21, 2019

One of its most successful tactics is to host extreme sports events all over the world. From the Red Bull Indianapolis Grand Prix to the Red Bull Air Race in the United Kingdom to the Red Bull Soapbox Race in Jordan, the brand's powerful event marketing strategy takes them here, there, and everywhere. Not very global, right?

Marketing Strategy 101

Marketing Strategy Marketing & Strategy Paid Search Agency Work Management 101

Hubspot

MAY 6, 2010

The event brought together B2B marketers from all industries to share best practices and case studies. Most of the content at this year's conference focused on online marketing, particularly social media , but other aspects of B2B marketing such as event marketing and lead management were also well represented.

B2B Marketing 28

B2B Marketing Paid Search Agency Work Management B2B Thought Leadership 28

Hubspot

JANUARY 3, 2012

In a Website Content Library: If you have quite a few different offers in your marketing toolbox, consider creating a page or a few pages on your website where you can aggregate and feature all of your various offers in something like a content or offers library. Check out HubSpot's webinar page and ebook page as examples.

Lead Generation 28

Lead Generation Top of Funnel Generation Lead Scoring 28

Hubspot

SEPTEMBER 15, 2011

HubSpot ). If you maintain a business blog, save yourself a step in promoting your content by using HubSpot's integration or Twitterfeed to link your blog to your Twitter account. Take advantage of hashtags, especially for event marketing. Create and promote hashtags for marketing campaigns or events you're hosting.

Paid Content 28

Paid Content Twitter Work Management Paid Search Agency 28

Hubspot

FEBRUARY 8, 2011

This is a guest blog post from Donald Nosek, VP of Business Development for ymarketing, winner of HubSpot’s the first-ever Certified Partner of the Year Award. Monthly website traffic. Is this just data for the sake of more data, or should big event marketing be put to the same measurements as everything else?

Social Media 28

Social Media Paid Search Agency Ads Media 28

Hubspot

FEBRUARY 8, 2011

This is a guest blog post from Donald Nosek, VP of Business Development for ymarketing, winner of HubSpot’s the first-ever Certified Partner of the Year Award. Monthly website traffic. Is this just data for the sake of more data, or should big event marketing be put to the same measurements as everything else?

Social Media 28

Social Media Paid Search Agency Ads Media 28

Hubspot

SEPTEMBER 20, 2010

Georgina's article highlights several more unconventional ways to get more out of your Twitter account for your blog, which include telling the story of blog content creation, tweeting interesting comment responses, running a Twitter competition tie-in, and creating a Twitter conversation around an event. Connect with HubSpot :

Social Media 28

Social Media Inbound Marketing Social Marketing Media 28

Terminus

NOVEMBER 28, 2017

Get Started with ABM Using These HubSpot Workflow Recipes. In August 2017, we announced the Terminus integration with HubSpot to bring together, for the first time, inbound and account-based marketing strategies. Measuring Success with Terminus and HubSpot. Generate More Pipeline and Revenue from Inbound Leads.

Account Based Marketing 37

Account Based Marketing Hubspot Lead Ranking Paid Search Agency 37

Hubspot

MARCH 30, 2015

If the answer to these questions is "yes," this event could be of great value for you. B logging about your experiences will give you a chance to better engage with your fellow attendees and get traffic to your site. This way, you''re not sacrificing traffic- or lead-generation while you''re not physically sitting at your desk.

Conference 28

Conference Allocation Work Management Budget Programs 28

Hubspot

OCTOBER 15, 2013

Track how much of your traffic actually makes the donation as well as how much is raised. nonprofit event marketing' Test a once-and-done lightbox on your website for end-of-year giving. During your end-of-year online campaign, create a lightbox that asks website visitors to donate once to opt out of any future solicitations.

Opt-out 28

Opt-out Opt-in Training CMO 28

Hubspot

FEBRUARY 15, 2012

WordPress : If your blog runs on WordPress, this app will let you sync the posts you publish to also appear on your LinkedIn profile to help you get more traffic to your site and more social shares. LinkedIn Events. This app is so useful because it doesn't put the onus on you to search for events to attend in your industry.

Linkedin 28

Linkedin Marketing Management Paid Search Agency Statistics 28

Hubspot

MAY 1, 2017

Whether you want to save time doing marketing tasks or simply cut time wasted doing those daily tasks like saving emails and files to spreadsheets, having a tool that makes your life easier and saves you time is ideal. CRMs are such an essential part of any good marketing and sales team that we think everyone should have one.

Marketing Automation Services 78

Marketing Automation Services Budget Programs Work Management Tools 78

Sage Marketing

OCTOBER 18, 2023

Define goals and KPIs Defining clear marketing goals and Key Performance Indicators (KPIs) based on your product roadmap and business strategies is a critical step. Additionally, use analytics tools to track the performance of your marketing efforts. At this stage, startups should focus on both short-term and long-term objectives.

Startups 52

Startups Ideal Customer Profiles Webinar Metrics Advertising Agencies 52

Martech

SEPTEMBER 21, 2021

Most marketing automation solutions provide tools for email campaign development and execution (including landing pages), as well as lead capture, scoring and nurturing. The platforms also typically provide centralized marketing databases and a basic level of reporting on web traffic, visitor behavior and campaign results.

Marketing Automation Services 126

Marketing Automation Services Enterprise Management Work Management Marketing Management 126

Brandpoint

JUNE 7, 2018

Why attend: “Where marketers, marketing technologists, digital analysts and growth hackers become marketing leaders, learn to master marketing data and meet the people who make a difference.” Content marketing. Host: HubSpot. ” Content Marketing World. . ” DigiMarCon West.

Conference 132

Conference Enterprise Management Work Management Marketing Management 132

Hubspot

MARCH 17, 2017

There may have once been a time -- a simpler time -- when content marketing was such a new concept that it seemed pretty singularly-faceted. Create good content and the search traffic will come. Good content marketing can require a multi-pronged approach, and even has different sub-categories. 13) INBOUND. Sign us up.

Network Marketing 76

Network Marketing Best Practices Work Management Marketing Management 76

Hubspot

JULY 24, 2014

According to a recent HubSpot and Eventbrite survey of event organizers and attendees, 84% of respondents feel that attending events is an important part of their job, with 79% going to events specifically to learn something. Optimizing Your Event Signup Page. event marketing' Influencers.

FAQ 28

FAQ Clickthrough Landing Pages Template 28

Zoominfo

AUGUST 7, 2018

Here are a few top choices: HubSpot : According to Gartner peer insights, customers voted for HubSpot as the best CRM lead management software of 2018. With HubSpot, marketers can build targeted lists and automate things like email campaigns and lead scoring. Event Marketing.

Marketing Automation Services 178

Marketing Automation Services Enterprise Management Work Management B2B Marketing 178

Hubspot

NOVEMBER 3, 2011

Marketing Takeaway: As content creators , we know the importance of producing content in a timely manner. We publish content about breaking news-related stories in our industries in hopes of appearing in searches so that traffic from such will direct visitors to our websites. Regularly Recurring Events. Connect with HubSpot :

Google 28

Google Privacy Policies Broadcasting Hubspot 28

Zoominfo

AUGUST 7, 2018

Marketers can leverage CRM tools for a number of tasks, including audience segmentation , project management, campaign management, and more targeted marketing. Here are a few top choices: HubSpot HubSpot, marketers can build targeted lists and automate things like email campaigns and lead scoring.

Marketing Automation Services 130

Marketing Automation Services B2B Marketing Enterprise Management Work Management 130