Paul Gillin

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Got a Cause? Pen a Poem. Win 10 Grand.

Paul Gillin

They’re Googling to be sure. In addition to getting a briefcase full of money, you’ll be invited to a gala evening event on April 14th in Austin, Texas. Here’s how it works: Submit an original poem that reflects the work and/or mission of your nonprofit organization. Just about anyone can write it, but it’s got to be original.

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How to Promote an Event with Social Media

Paul Gillin

The landing page should include calls to action to register for future events. Google Documents supports simple forms at no charge. A “repeat attendee” discount is a good idea. Set up a survey form to capture evaluations from attendees. Publish the best comments as validation of the quality of your content.

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How to Calculate Social Marketing ROI

Paul Gillin

The basic features of the free Google Analytics service match the capabilities of products that cost thousands of dollars just a few years ago. Tags: B-to-B B2B PR Social Media blogging communities events marketing search ROI. Web analytics today deliver unprecedented insight about online interactions. End sidebar.

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