Marketing Insider Group

JANUARY 12, 2021

We’re sharing some of these proven tips with you so that you can implement those that are right for you during your upcoming event. 7 Tips for Creating Sponsorship Packages for Virtual Events: Match Sponsorship Goals with Event Marketing Goals. Create Special Packages for Your Mobile Event App. Event microsite.

Tips 301

Tips Co-Registration Microsite Pricing 301

Webbiquity

MAY 1, 2018

Trade show or event marketing offers an excellent opportunity for businesses and marketers to gain valuable face-to-face time with potential clients, customers and business partners. However, digital technology, and social networking sites in particular, have fundamentally altered the way events are experienced.

Trade Show 204

Trade Show Social Networks Social Media Advertising Agencies 204

Marketing Insider Group

AUGUST 27, 2019

Pre-event marketing is a critical part of the event planning process. You not only need to make sure people are aware of your event, but you must also build anticipation so your attendees get excited about what’s coming up. You could also host a live webinar or Q&A session talking about the event.

Planning 100

Planning Content Marketing Generation Content 100

Marketing Insider Group

NOVEMBER 21, 2022

Check out some interesting stats: Searches for “hybrid event” have increased 237% in the last 5 years. 97% of event marketers believe that the number of hybrid events will increase beyond over the next few years. Hybrid events can be any configuration or breakdown of virtual to in-person. Enhanced Personalization.

Trends 281

Trends Marketing AI Co-Registration Conference 281

Content Standard

OCTOBER 19, 2018

Whether you’re traveling to industry events or hosting one of your own, the resources required to organize, plan, and execute outreach to prospective partners and clients is often taxing on a marketing team. Redefining the “Event” as a Content Channel. Image attribution: MD Duran.

Event Marketing 85

Event Marketing Marketing Strategy Marketing & Strategy Planning 85

Marketing Insider Group

FEBRUARY 18, 2020

Content can be effective for event marketing, but to get the best results, choose topics that will drive engagement and attract social media shares. Content marketing should be an important part of any event marketing strategy. Don’t restrict your research to only social media posts using your hashtag.

Best Practices 270

Best Practices Content Social Media Planning 270

SocialPilot

JANUARY 26, 2024

In the same context, a well-crafted AI prompt acts as a clear set of instructions to the AI assistant , guiding it to generate content that perfectly aligns with your marketing objectives. I have curated a list of 50 AI prompt examples for marketers that you can use to create well-optimized content.

Examples 78

Examples ROI Planning Work Management 78

Hubspot

SEPTEMBER 7, 2011

The event also achieved a serious level of buzz on Twitter with a trending hashtag of #smsci. Creating a hashtag on Twitter allows for event attendees to connect with each other and discuss your event, which you can then measure and use to gauge the topic’s success. Hashtag Goals & Strategy.

Buzz 28

Buzz Twitter Event Marketing Generation 28

Convince & Convert

APRIL 3, 2015

Image via BigStockPhoto.com Customers talk in more than keywords and hashtags. But more often than not, posts don’t include the keywords or hashtags you’re likely watching (74% of content, our research shows). Understand which event tactics, materials, speakers, entertainment, and venues were effective based on social media intel.

Urgency Marketing 161

Urgency Marketing Tagging Social Media Keywords 161

Marketing Insider Group

SEPTEMBER 16, 2019

Unless you’re planning a unique event in a very popular industry, your event is not going to market itself. You need a great event marketing plan to get the word out, build buzz, and get people excited about attending. It can be overwhelming even choosing where to start when it comes to event marketing.

Planning 225

Planning Marketing Plans Work Management Marketing Management 225

Convince & Convert

NOVEMBER 16, 2015

Traditionally, marketers would search hashtags and keywords to see what is being said about their brand. Geofeedia found that 74% of location-tagged posts don’t include your keyword or hashtag (see more shocking stats in our eBook below). Location data is powerful, and you can use it to enhance your marketing strategies.

Conversion 120

Conversion Tagging Case Study Case Studies 120

ClearVoice

NOVEMBER 25, 2022

These days, there is a trend in content marketing of teams using platforms like Writesonic and Jasper.ai, as well as content professionals, to speed up content creation. But with the glaring mistakes seen from AI-generated content, content experts still need to handle much of the writing and editing to ensure quality and brand alignment.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

Hubspot

APRIL 13, 2021

Of course, you've seen large-scale event promotions. But you're probably thinking, "We don't have that kind of budget" or "What are more creative ways to increase brand awareness and lead generation?". Let's review some of our favorite ways to creatively promote your event without breaking the bank. Free Event Promotion.

Promotion 99

Promotion Banners Landing Pages Social Media 99

Hubspot

FEBRUARY 1, 2021

During your webinars , for example, you could take advantage of the large audience to promote the conference by giving away free tickets to whoever tweeted the most with your webinar hashtag. Everyone loves a little friendly competition, and you'll certainly love the free promotion of your event! Virtual Event Marketing Tips.

Inbound Marketing 98

Inbound Marketing Tips Planning Paid Search Agency 98

SmartBug Media

JUNE 30, 2020

Not bound by travel plans, busy calendars, and other accommodations necessary for physical events, virtual events are a great way to reach a wider attending audience at a lower expense. The infrastructure of a virtual event may seem to have a lot of moving parts. Launch the Event. Create Phase One Assets.

Conference 110

Conference Paid Search Agency Webinar Metrics Peer-to-peer 110

Online Marketing Institute

DECEMBER 1, 2010

Whether it’s a webinar or a multi-day conference, leveraging social media can help event organizers extend an event’s visibility, attendance and pre-event conversations. Once your event has multiple attendees, people can leave comments, invite their contacts, add the event to their calendar and more.

Social Media 40

Social Media Event Marketing Social Marketing B2B Marketing 40

Hubspot

JANUARY 25, 2021

These events are all very different, but to the brands or organizations who hosted them, they all had a common purpose: to entertain and engage attendees — a.k.a. Event marketing is a highly valuable strategy for all kinds of businesses, from technology and education to non-profit, medicine, and retail. Types of Event Marketing.

Event Marketing 99

Event Marketing Marketing Budget Planning Work Management 99

SugarCRM

JANUARY 14, 2016

Top five reasons to curate user-generated content. As marketers, we all know that there’s nothing better than having a third party promote our brand. Having advocates outside the company is extremely powerful in increasing the reach of our message and our credibility in the market. Each week, Fallon picks a new hashtag (e.g.

Lead Ranking 50

Lead Ranking Curation User-Generated Content Paid Search Agency 50

Content Standard

AUGUST 17, 2017

While immersive marketing is about bringing consumers into the story, experiential marketing is centered on fostering a personal interaction with consumers via a memorable, face-to-face experience. Such experiences are most effective when integrated with digital marketing tools. Multisensory Marketing.

Paid Search Agency 87

Paid Search Agency Interactive Marketing User-Generated Content Sample 87

Convince & Convert

MAY 4, 2015

Anna Sawyer came back with an integrated event marketing example by Mophie, a manufacturer that “empowers the mobile world to stay powerful” with charging solutions for mobile devices. Anna said Mophie’s social media play at this year’s SXSW event tapped into the paralyzing fear that one might run out of battery power while networking.

Conversion 163

Conversion Conversion Rate Paid Search Agency Psychographics 163

Hubspot

MAY 27, 2014

As we approach a new conference season (including HubSpot''s INBOUND event at the end of the summer), here are a few tested tactics to help you bridge the gap from in-person and online lead generation, whether you''re speaking at an event, sponsoring, or just attending. lead generation event marketing'

Online Lead Generation 28

Online Lead Generation Lead Generation Lead Scoring Lead Ranking 28

Hubspot

SEPTEMBER 21, 2015

It's every event marketer's dream: Pulling up your phone during your event and quickly peeking at Twitter, only to discover that your event's hashtag is trending. But that seems like an incredible feat to accomplish when you've got so many other moving pieces in the event planning process.

Twitter 28

Twitter Trends Tips Social Media 28

SmartBug Media

OCTOBER 30, 2020

Provide a schedule of sessions and networking opportunities, and make sure to promote the event on your homepage and any relevant places on your website. Promoting your event through email is a great way to get the word out, generate excitement and buzz, and drive turnout. Email Promotion.

Marketing & Strategy 105

Marketing & Strategy Paid Social Agency Multi-Channel Lead Ranking 105

SpotMe Blog

JUNE 30, 2023

Reach out to partners, sponsors, and influencers and ask them to help promote the event to their audiences as well. Word-of-mouth marketing and personal invitations also go a long way. The more hype you generate, the higher your turnout is likely to be. Pick a winner to receive a free ticket.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Network Marketing Work Management 52

SpotMe Blog

JULY 1, 2021

While brainstorming your B2B event marketing ideas, these types of questions should be at the top of your mind. Your best B2B event marketing strategy can’t succeed without being seamlessly aligned with event objectives. First Things First: Set Objectives as Part of Your B2B Event Marketing Strategy.

Lead Generation 59

Lead Generation Event Marketing Webinar Metrics CMS Development 59

Hubspot

MARCH 1, 2012

The quest to become completely reliant on inbound marketing is easier said than done. Many companies still rely (at least a bit) on tangible print collateral and in-person events to drive leads and generate revenue. Implement Hashtags. Promote Offline Events With Blog Content. Create Calls-to-Action. Inboundwisdom.

Online Marketing 28

Online Marketing Paid Search Agency Advertising Agencies Planning 28

Lead Liaison

MAY 3, 2019

Create and execute your social media strategy – What’s great about social media is that you can go ahead and schedule all of your posts leading up to the event. Make sure to include relevant event hashtags! This is a great task to get out of the way early.

Trade Show 73

Trade Show Work Management Marketing Management Lead Liaison 73

Hubspot

SEPTEMBER 3, 2014

Type the message you would like to be tweeted and click generate new link. Of course, you should also encourage coworkers to promote your event via other networks -- like LinkedIn, Facebook (if applicable), and email. What other tips do you have for leveraging your coworkers to help you with your events? event marketing'

Network Marketing 28

Network Marketing Work Management Marketing Management Hubspot 28

Hubspot

SEPTEMBER 15, 2011

But are you taking advantage of everything it has to offer for marketing ? Used effectively, Twitter can help you promote your content, provide helpful customer service, generate leads and customers, and much more. Once you start generating followers, engage with them! Generate content ideas. Engage with followers.

Paid Content 28

Paid Content Twitter Work Management Paid Search Agency 28

Hubspot

MARCH 30, 2015

2) Will the conference help you generate quality leads? Sometimes, engaging on social media with other event attendees can be just as valuable as actually attending the conference. This way, you''re not sacrificing traffic- or lead-generation while you''re not physically sitting at your desk. Event Marketing Management Daily'

Conference 28

Conference Allocation Work Management Budget Programs 28

Hubspot

JANUARY 1, 2014

By asking questions during a webinar and telling people to voice their opinions or questions on a Twitter hashtag , you can get a great conversation going around a specific topic. HubSpot hosts webinars to scale up our marketing educational material to a large audience. Video event marketing' Why would you want this?

Webinar Metrics 28

Webinar Metrics Adwords Word of Mouth Viral Marketing 28

Zoominfo

AUGUST 30, 2018

More and more B2B organizations have begun to host conferences and live events– and for good reason. Live events help companies engage with customers and prospects, boost brand awareness, generate leads, and so much more. Remember – just because one event cost a certain amount, doesn’t mean yours will too.

Conference 187

Conference Planning Budget Programs Allocation 187

Martech

DECEMBER 21, 2023

The pace is frantic, so you can already guess how much time we’ve spent on post-event marketing. In the frenzy of event planning, what happens after the event isn’t yet on anyone’s radar. Plus, it’s not a KPI that’s commonly attributed to the event team. No other event attracts exactly this mix of personalities.

Webinar Metrics 124

Webinar Metrics Top of Funnel Planning Advertising Agencies 124

Zoominfo

SEPTEMBER 6, 2018

As an event planner or marketer, you are likely aware that your pre- and post-event content strategy is integral to your overall success. To drive registrations, satisfy attendees, and boost your brand’s exposure, you must produce thorough and engaging content to support and surround your event marketing efforts.

Marketing & Strategy 199

Marketing & Strategy B2B Content Conference 199

Single Grain

OCTOBER 11, 2019

With that in mind, let’s take a look at how you can start growing your e-commerce brand by taking it offline and in to the power of event marketing. Benefits of Event Marketing for E-commerce. Live events are a perfect way for any brand to showcase their personality and connect with their fans in a meaningful way.

Event Marketing 101

Event Marketing Top of Funnel Sales Qualified Leads Lead Scoring 101

Hubspot

MARCH 5, 2012

Encouraging trade show attendees to sign up for a free product trial or to visit a dedicated, targeted landing page can be a great way to help you nurture trade show attendees after the event ends, but when it comes to generating on-site sales, these actions won't really move the needle. Leading up to the event, create content (e.g.

Trade Show 28

Trade Show Tactics Marketing Management Lead Scoring 28

Brandpoint

MARCH 24, 2020

Many companies have been faced with the difficult decision to cancel upcoming events that were important assets to their 2020 campaigns. Events are a marketing staple across many different industries, and they play a large role in lead generation efforts for the year.

Planning 105

Planning Trade Show Thought Leadership Paid Search Agency 105