Marketing Insider Group
OCTOBER 15, 2020
We were followed on the Webinar World agenda by both Forrester and SiriusDecisions analysts – organizations I had also worked with for many years. In-person events, long a staple of marketers, are not an option currently. So, there isn’t this need for one large physical event to equal one large digital experience.
Only B2B
FEBRUARY 1, 2024
Here is how the intent data will play out in 2024: Data-driven decision-making: Forrester predicts that the intent data market will reach $1.5 Hyper personalization: Using intent data, B2B companies can personalize content and messaging to specific buyer needs, leading to a 5x increase in engagement- according to Forrester.
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SpotMe Blog
JULY 28, 2023
of event professionals agree that using technology to improve the attendee experience is a trend with staying power”. And it’s not a trend worth missing. According to a German-based event efficiency platform, “26% of event marketers lack the time to measure the success of their events.”
Martech
JUNE 3, 2022
Britt’s presentation also highlighted the necessity of sharing data between marketing and sales teams. When accounts start to visit your web properties, click on your ads, or attend your event, marketers must get sales teams involved with their marketing campaigns. Why it’s hot. Why we care.
SpotMe Blog
JULY 21, 2023
The 12 Best Event Registration Software Event registration software helps organizers handle event registrations, payments, and management in one place. The best options are all-in-one solutions that provide the features you need for seamless event organization. #1 Reviews G2 Score: 4.9 (101 Eventbrite charges 2.5-5%
SpotMe Blog
MARCH 23, 2023
Put the ever-evolving event tech landscape on top of all that and it sure does make choosing the right event management technology more complex than ever. That’s why Forrester has released The Forrester Wave : B2B Event Management Technology, Q1 2023 report. Keen to get into the details?
Customer Experience Matrix
SEPTEMBER 3, 2009
Many are contradictory, but it's clear that marketers need to invest in social media, which might eventually replace search as the primary way that customers find them. I’m sitting on a panel next week that will discuss long-term marketing trends. Where are marketers moving their budgets? in 2009 to 8% in 2014.
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