Marketing Insider Group

MAY 21, 2014

Pre-event twitter chats (using the conference hashtag). Use of hashtag pre-event (#cmworld). Fun posts on Facebook that attendees could contribute to – such as name the drink for the event. Pam mentioned that their Twitter chats with speakers were so successful, they were continuing them year-round.

Event Marketing 100

Event Marketing Planning Multi-Channel Conference 100

markempa

JULY 8, 2013

A Facebook page for Seymour. A Twitter identity for Seymour, @SeymourKnowMore. This included: An actor in a Seymour mascot costume who worked the event by handing people who were standing in lines “Hate2Wait” buttons. Event Marketing branding event marketing sponsorships trade show'

Trade Show 120

Trade Show Event Marketing Advertising Agencies Work Management 120

Marketing Insider Group

OCTOBER 15, 2020

I have had the pleasure to see Cheri Keith present as an analyst at multiple events over the years, and her perspectives for SiriusDecisions consistently showcase a broad expertise on B2B marketing, events, marketing operations, thought leadership and much more. Follow her on Twitter at Cheri29.

Digital Transformation 356

Digital Transformation Webinar Metrics Planning B2B Thought Leadership 356

Webbiquity

FEBRUARY 17, 2022

At a minimum, that includes LinkedIn, Facebook, and Twitter. Every platform has tools to help marketers. Then you have tools like “Live” on Facebook and Instagram which help to personalize your business. Every business should have a profile on the main platforms to ensure their bases are covered.

Tactics 271

Tactics Advertising Agencies Paid Search Agency Focus Group 271

Navigate the Channel

AUGUST 10, 2017

Check out a few of our favorite tips on getting the most out of your trade show through social media: Customize Twitter Hashtags, Livestream to Engage Event Attendees, and Follow Up with LinkedIn Connections . Leverage your contact list with these steps: Follow them on Twitter and add them to a Twitter List.

Trade Show 90

Trade Show Social Media Social Marketing Event Marketing 90

Content Standard

MARCH 7, 2015

Social engagement has become a valued metric in measuring the success of marketed events, but the majority of marketing professionals believe Facebook, Twitter, and other platforms remain underutilized. A smaller majority—55 percent—prefers Facebook for post-event viral impact. Like this story?

Event Marketing 40

Event Marketing Studies Social Marketing Viral Marketing 40

xiQ

DECEMBER 15, 2021

The lead pool created by garnering interest from face-to-face events and in-person meetings to close big deals, the otherwise charming and multifaceted field marketer’s role is facing grave duress. The question arises: Do companies need to cut back their expansive teams of front-line marketers because the ‘field’ no longer exists?

Advertising Agencies 116

Advertising Agencies Enterprise Management Account Based Marketing Thought Leadership 116

Marketing Insider Group

JUNE 29, 2020

GDS Group B2B summits and events bring purchaser and provider communities together to find solutions to real-world business challenges. To learn more about the events, check out the website here. Social Links: Facebook | Twitter | LinkedIn. Media Contact: Georgie Beer, Head of Content Marketing, GDS Group.

Paid Search Agency 263

Paid Search Agency Companies B2B Thought Leadership Thought Leadership 263

Marketing Insider Group

JANUARY 4, 2021

Fred is a Research Director at Dresner Advisory Services, a high technology industry marketing veteran and former Senior Marketing Director for SAP Global Marketing. Join him online: Twitter , Facebook , LinkedIn.

Webinar Metrics 332

Webinar Metrics Webcast Digital Transformation Peer-to-peer 332

Brandpoint

AUGUST 21, 2023

Although you may not have unlimited resources, you can still generate buzz and engage with your audience using these strategies: Building a Strong Organic Presence Allocate a significant portion of the budget to building and maintaining a strong organic presence on social media platforms such as LinkedIn, Twitter, Facebook and Instagram.

Social Media 62

Social Media Allocation Advertising Agencies Social Marketing 62

SocialPilot

JANUARY 26, 2024

” “Create a Facebook post draft showcasing a recent customer testimonial about [Product/Service]. ” “Create a Twitter thread outlining key insights from our recent industry [report]. ” “Compose me a marketing plan for Christmas for our newly launched store in [location].

Examples 78

Examples ROI Planning Work Management 78

Online Marketing Institute

DECEMBER 1, 2010

In addition, your event will become searchable, and people connected to event attendees will see the event listed in their contact’s profile. Facebook Events Facebook doesn’t have the most elegant option for managing events, but it can be effective. Promote your event by running a contest.

Social Media 40

Social Media Event Marketing Social Marketing B2B Marketing 40

ClearVoice

SEPTEMBER 4, 2020

Content marketing statistics for social media. More than two-thirds of adults in the United States use Facebook. ( Facebook ). Almost 70 percent of B2C marketers say they have developed social media stories in the last 12 months. ( People spend more time viewing ads on Twitter than other major social platforms.

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

Pam Didner

OCTOBER 15, 2022

We’ve all been to big tech events and trade shows and witnessed the good, the bad, and the ugly. Let’s start with the basics of tech event management. However, I know many event managers thrive on managing complex events. Event management is teamwork. The Journey of Transitioning #CMWorld 2020 to a Virtual Event.

Work Management 83

Work Management Marketing Management Planning Effectiveness 83

B2B Digital Marketer

OCTOBER 13, 2022

06:15 – Hybrid events. 08:56 – Manpower needed for doing two events simultaneously. 11:29 – “Experiential” marketing. 15:36 – Demographics for events in 2023. 18:19 – Creative things in events you can leverage in 2023. 29:37 – What NOT to do in events in 2023.

B2B 52

B2B B2B Marketing Demand Generation Communities 52

SnapApp

APRIL 13, 2012

Accumulating thousands of Facebook fans is no easy task. Facebook has become a highly competitive marketplace for brands, and users are no longer as quick to "like" a brand. But there are a few techniques marketers can use to help their business Facebook pages stand out from the crowd and start earning more likes.

Facebook 48

Facebook Brand Identity Branding Fulfillment 48

Zoominfo

FEBRUARY 1, 2018

The three most commonly used B2B lead generation strategies are email marketing (78%), event marketing (73%), and content marketing (67%) ( source ). For B2B software marketers, however, the top sources of new business are organic search, SEM/PPC advertising, and word of mouth referrals ( source ).

Lead Generation 243

Lead Generation Statistics Sales Qualified Leads Lead Scoring 243

Zoominfo

JULY 24, 2019

The three most commonly used B2B lead generation strategies are email marketing (78%), event marketing (73%), and content marketing (67%) ( source ). For B2B software marketers, however, the top sources of new business are organic search, SEM/PPC advertising, and word of mouth referrals ( source ).

Lead Generation 172

Lead Generation Statistics Sales Qualified Leads Allocation 172

Webbiquity

APRIL 10, 2018

57% of B2B marketers stated that SEO generates more leads than any other marketing initiative. For B2B marketers on Twitter, the best days to tweet are Monday–Thursday; the best times are between 1 p.m.–3 96% of B2B companies plan to use video in their content marketing over the next year. are the next-best times.

Marketing AI 246

Marketing AI Enterprise Management Stats Marketing Management 246

Marketing Insider Group

JULY 13, 2020

How do you see marketing using MarTech moving forward, and now that marketing controls more technology investment dollars than the traditional centralized IT department in many organizations, does that empower even greater marketing and digital transformation? Join him online: Twitter, Facebook, LinkedIn.

CMO 203

CMO Marketing AI Paid Search Agency Work Management 203

Webbiquity

MARCH 7, 2019

User numbers are steadily rising year-on-year across all platforms, and this upward trend shows no sign of stopping: a staggering 67% of online adults now have a Facebook account. Building interest in the lead-up to your event is essential to ensure a strong turn-out. 77% of all Americans have at least one social media profile.

Social Media 202

Social Media Promotion Creativity Media 202

Pam Didner

SEPTEMBER 16, 2020

The biggest benefit of digital marketing is that everything is trackable. The biggest downfall of digital marketing is that everything is trackable. VP of Marketing or CMO. Roles based on your marketing functions: Email Marketing. Event Marketing. Digital Marketing. Content Marketing.

Sales Management 103

Sales Management Paid Search Agency Top of Funnel Account Based Marketing 103

Digital B2B Marketing

JUNE 4, 2013

Social media advertising isn’t targetable or scalable enough in many B2B markets to make the list above, but with recent updates from Facebook and rumored changes pending from Twitter, that may change. Share your views in the comments below or with me on Twitter ( @wittlake ). Social Media Advertising.

Paid Content 100

Paid Content Lead Generation Tactics Paid Search Agency 100

xiQ

DECEMBER 15, 2021

The question arises: Do companies need to cut back their expansive teams of front-line marketers because the ‘field’ no longer exists? Part event marketer, part sales enabler and sometimes, account-based sales representative, the field marketer is a versatile specialist. The short answer is NO!

Advertising Agencies 62

Advertising Agencies B2B Thought Leadership Enterprise Management Account Based Marketing 62

Hubspot

FEBRUARY 1, 2021

If you need help getting started, here is a guide for executing a Facebook ad campaign , and a guide for executing a LinkedIn ad campaign. Virtual Event Marketing Tips. Getting them to be aware of the event in the first place is another (seriously, it’s hard!). Create a unique event hashtag. It’s free, too.

Inbound Marketing 98

Inbound Marketing Tips Planning Paid Search Agency 98

Marketing Insider Group

MARCH 6, 2020

Those hosting the event are trying to balance the threat to public health and the huge investment that goes into these shows. Already, major global conferences have been canceled, including Facebook’s F8. Further, many big names are pulling out of shows, including Twitter abandoning this year’s SXSW in Austin this month.

Planning 293

Planning Conference Transparency Paid Search Agency 293

Onalytica B2B

NOVEMBER 24, 2016

Therefore, advertising on the likes of Twitter and Facebook is far more expensive around this time of year. EVENTS MARKETING. So, if you’re going to spend more on social media adverts, now is the time to do it!

B2B Marketing 222

B2B Marketing Tips B2B Budget Programs 222

Hubspot

JANUARY 25, 2021

These events are all very different, but to the brands or organizations who hosted them, they all had a common purpose: to entertain and engage attendees — a.k.a. Event marketing is a highly valuable strategy for all kinds of businesses, from technology and education to non-profit, medicine, and retail. Types of Event Marketing.

Event Marketing 99

Event Marketing Marketing Budget Planning Work Management 99

Valasys

APRIL 22, 2020

In an era of the Internet of Things (IoT) and omnichannel marketing, social media channels are flooded with content. While Twitter boasts of nearly 500 million tweets sent each day, Instagram is another very busy social channel, with more than 100 million videos and photos uploaded daily.

Marketing & Strategy 59

Marketing & Strategy Marketing Strategy Planning Marketing Management 59

Excelsior Research

JUNE 1, 2021

Use Account-based marketing tactics: Account-Based Marketing also known as ABM (a strategic approach to business marketing) helps an individual’s reach, engagement and convert target accounts plus achieves a predictable revenue growth. Share on facebook. Share on twitter. Digital Marketing. HEADQUARTERS.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Generation 52

Excelsior Research

JUNE 1, 2021

Use Account-based marketing tactics: Account-Based Marketing also known as ABM (a strategic approach to business marketing) helps you reach, engage and convert target accounts and helps achieve predictable revenue growth. Hosting events, whether online or offline, creates a sense of trust among your clients and prospects.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Generation 52

Scoop.it

SEPTEMBER 2, 2021

Today, with the advent of digital marketing, the ways of doing marketing have modernized. Now, face-to-face interaction has been reduced to occasional marketing conferences or networking events. Marketers are no longer required to knock on the doors to make people aware of their products.

Tips 96

Tips Paid Search Agency Marketing Management High Quality Lead 96

Marketing Insider Group

SEPTEMBER 2, 2015

You will create a website, a blog, vlog, design a Facebook page, Tweet about it, Instagram your brand name, and make YouTube videos into the night, but is this enough? You will build a rapport with the audience that you are not able to do via video blogging (vlogging) or a Facebook page. Certainly this will be successful.

Ad Building 100

Ad Building Brand Identity Branding Advertising Agencies 100

Smashmouth Marketing

SEPTEMBER 10, 2009

10k's of people will see our preso online #sales20 greenleads : just added twitter stream to Green Leads facebook fan page - become a FAN [link] #sales20 darn.gotta head to the airport. Tags: b2b events marketing b2b marketing twitter b2b sales2.0 Will find another 3 tweets later ;). sales b2b sales.

Conference 100

Conference B2B Sales Twitter Inbound Marketing 100

Excelsior Research

MAY 24, 2021

Some of the methods of outbound marketing are emails, phone calls/telemarketing, direct mails, trade shows, event marketing, and PPC. Today’s businesses confuse between choosing inbound and outbound marketing. Share on facebook. Share on twitter. Digital Marketing. Share on linkedin. More To Explore.

Lead Generation 52

Lead Generation Sales Qualified Leads Demand Generation Agencies Lead Ranking 52

Excelsior Research

MAY 24, 2021

Some of the methods of outbound marketing are emails, phone calls/telemarketing, direct mails, trade shows, event marketing, and PPC. Today’s businesses confuse between choosing inbound and outbound marketing. Share on facebook. Share on twitter. Digital Marketing. Share on linkedin.

Demand Generation Agencies 52

Demand Generation Agencies Lead Generation Sales Qualified Leads Lead Ranking 52

Webbiquity

SEPTEMBER 29, 2020

SZ: Many times, attendees at our events convert into future customers. But there are other channels that provides many leads, like: LinkedIn, Facebook, and SEO (Google). You can connect with Stas Zaslavsky on LinkedIn and Twitter. The Lessons. SZ: I am really happy with the results so far. Previous Posts in This Series.

Marketing Automation Services 136

Marketing Automation Services Budget Programs Eloqua Sales Qualified Leads 136