Stevens & Tate

APRIL 18, 2024

Automation tools can schedule consistent content postings across various platforms like Facebook and Instagram, ensuring a steady stream of engaging material that highlights community events, resident stories, and useful information about living options.

Marketing Automation Services 52

Marketing Automation Services Communities Marketing Automation Automation 52

Hubspot

MAY 18, 2016

During the second half of 2015, we put together a plan to dramatically increase the amount of inbound traffic to our software as a service (SaaS) company's website. In April we were averaging roughly 3,000 visits a day; all of this was coming via existing inbound marketing. But where do you start? What kind of activity do you focus on?

Traffic 50

Traffic Case Study Case Studies Paid Search Agency 50

Webbiquity

APRIL 10, 2018

The top three priorities for marketers this year are converting leads to customers (74%), growing website traffic (57%), and increasing revenue from existing customers (46%). The average conversion rate of a Facebook ad across all industries is 9.2%; for B2B ads, it’s 10.6%. LinkedIn Pulse ). HubSpot ). KoMarketing ).

Marketing AI 246

Marketing AI Enterprise Management Stats Marketing Management 246

ClearVoice

SEPTEMBER 4, 2020

SEO leads to 20 times more traffic opportunities than pay-per-click on desktop and mobile devices. ( More than half of search traffic comes from mobile devices. Content marketing statistics for social media. More than two-thirds of adults in the United States use Facebook. ( Facebook ). Facebook ).

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

Zoominfo

FEBRUARY 1, 2018

The three most commonly used B2B lead generation strategies are email marketing (78%), event marketing (73%), and content marketing (67%) ( source ). For B2B software marketers, however, the top sources of new business are organic search, SEM/PPC advertising, and word of mouth referrals ( source ).

Lead Generation 243

Lead Generation Statistics Sales Qualified Leads Lead Scoring 243

Zoominfo

JULY 24, 2019

The three most commonly used B2B lead generation strategies are email marketing (78%), event marketing (73%), and content marketing (67%) ( source ). For B2B software marketers, however, the top sources of new business are organic search, SEM/PPC advertising, and word of mouth referrals ( source ).

Lead Generation 172

Lead Generation Statistics Sales Qualified Leads Allocation 172

Onalytica B2B

NOVEMBER 24, 2016

This is a prime opportunity to have some fun and get creative in a way that doesn’t jeopardise your professional reputation, all whilst increasing web traffic at a time where web traffic usually takes a hit. Therefore, advertising on the likes of Twitter and Facebook is far more expensive around this time of year.

B2B Marketing 222

B2B Marketing Tips B2B Budget Programs 222

SnapApp

APRIL 13, 2012

Accumulating thousands of Facebook fans is no easy task. Facebook has become a highly competitive marketplace for brands, and users are no longer as quick to "like" a brand. But there are a few techniques marketers can use to help their business Facebook pages stand out from the crowd and start earning more likes.

Facebook 48

Facebook Brand Identity Branding Fulfillment 48

ClearVoice

NOVEMBER 25, 2022

Hybrid marketing experiences. As COVID-19 restrictions ease, event marketing has returned as one of the top marketing trends, and one of the most effective. The effectiveness of social media marketing goes beyond lead generation. Blog articles remain a valuable content asset in a B2B marketer’s arsenal.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

Marketing Insider Group

AUGUST 17, 2020

You can use beacons or push messaging to send prompts to attendees to drive traffic to such special channels. After the Event. Brand awareness doesn’t have to end when the event does. As you continue to communicate with your attendees after the event, use logos and branded messages from your sponsors in your communication.

Lead Scoring 353

Lead Scoring Lead Ranking Co-Registration Banners 353

Brandpoint

AUGUST 21, 2023

Although you may not have unlimited resources, you can still generate buzz and engage with your audience using these strategies: Building a Strong Organic Presence Allocate a significant portion of the budget to building and maintaining a strong organic presence on social media platforms such as LinkedIn, Twitter, Facebook and Instagram.

Social Media 62

Social Media Allocation Advertising Agencies Social Marketing 62

Crimson Marketing

DECEMBER 18, 2013

Events: 67% of B2B content marketers consider event marketing the most effective strategy. PPC: 72% of PPC marketers (those who use pay-per-click advertising) plan to increase their PPC budget in 2014. Inbound marketing delivers 54% more leads than traditional outbound marketing.

Statistics 100

Statistics Planning PPC Marketing Budget Creation 100

B2B Digital Marketer

FEBRUARY 15, 2024

The Role of AI in Marketing: Brandon discusses leveraging AI tools responsibly to enhance marketing effectiveness, cautioning against over-reliance on automated processes that could compromise human connection and empathy in customer interactions.

Allocation 52

Allocation Planning B2B Marketing Marketing Budget Creation 52

Convince & Convert

MAY 4, 2015

Things like micro-targeting on Facebook allow us to create smaller groups where people feel affinities with one another. Anna Sawyer came back with an integrated event marketing example by Mophie, a manufacturer that “empowers the mobile world to stay powerful” with charging solutions for mobile devices. Power-Packing Puppies.

Conversion 163

Conversion Conversion Rate Paid Search Agency Psychographics 163

Scoop.it

SEPTEMBER 2, 2021

Today, with the advent of digital marketing, the ways of doing marketing have modernized. Now, face-to-face interaction has been reduced to occasional marketing conferences or networking events. Marketers are no longer required to knock on the doors to make people aware of their products.

Tips 96

Tips Paid Search Agency Marketing Management High Quality Lead 96

Marketing Insider Group

SEPTEMBER 2, 2015

You will create a website, a blog, vlog, design a Facebook page, Tweet about it, Instagram your brand name, and make YouTube videos into the night, but is this enough? You will build a rapport with the audience that you are not able to do via video blogging (vlogging) or a Facebook page. Certainly this will be successful.

Ad Building 100

Ad Building Brand Identity Branding Advertising Agencies 100

Hubspot

APRIL 13, 2021

Running ads with lookalike audiences on Facebook is a great way to advertise to a cold audience. Post on Facebook and community groups. Social media communities and groups are also fantastic places to promote an event. It could be a Facebook group or a subreddit. Event Promotion Timeline. Create a Facebook event.

Promotion 99

Promotion Banners Landing Pages Social Media 99

KoMarketing Associates

APRIL 24, 2014

Creative Social Strategies: More Than Just Facebook (via The Dallas Digital Summit ). Live Events & Trade Shows. As link building becomes more complex and more heavily scrutinized by Google, in-person events become that much more critical in establishing the partnerships that make industry-centric link acquisition a possibility.

Paid Content 120

Paid Content Budget Programs Marketing Budget Marketing Budget Creation 120

Hubspot

MAY 14, 2019

Conversational marketing is the ability to have 1:1 personal conversations across multiple channels, meeting customers how, when, and where they want. It is more than just live chat, extending to phone calls, texts, Facebook Messenger, email, Slack, and more. Controversial Marketing. Event Marketing.

Paid Content 101

Paid Content Advertising Agencies Paid Search Agency Word of Mouth 101

Valasys

MARCH 26, 2020

You are doing SEO to boost your organic traffic and completing your endeavors with some paid advertising. Your website traffic can go for a toss within the blink of an eye if you don’t know what standard negative SEO practices are and what to do to combat them. So far, so good. Read more on Top 10 PPC Trends for 2020.

SEO 59

SEO Tips Lead Scoring Lead Ranking 59

Webbiquity

OCTOBER 4, 2022

Getting to this answer requires identifying and looking at all sources of leads, which may include: Event marketing. But again, only one of the lead sources above relates to digital marketing, so let’s next ask… Why don’t we have enough website traffic? Sales-generated leads. Outbound calling.

Paid Content 325

Paid Content Paid Search Agency Advertising Agencies Planning 325

Excelsior Research

MAY 24, 2021

The common objectives for any B2B agency team are: To help you generate more profits for your organization To assist you in acquiring new customers and leads To create more web traffic to your website Improve overall Conversion. Today’s businesses confuse between choosing inbound and outbound marketing. Share on facebook.

Lead Generation 52

Lead Generation Sales Qualified Leads Demand Generation Agencies Lead Ranking 52

Excelsior Research

MAY 24, 2021

To create more web traffic to your website. To help you increase your market shares. Some of the methods of outbound marketing are emails, phone calls/telemarketing, direct mails, trade shows, event marketing, and PPC. Today’s businesses confuse between choosing inbound and outbound marketing.

Demand Generation Agencies 52

Demand Generation Agencies Lead Generation Sales Qualified Leads Lead Ranking 52

Marketing Insider Group

AUGUST 20, 2019

It’s going to be absolutely incredible and it’s the first of its kind – there’s nothing else out there like the event you’re planning. This is where event marketing comes in. When you’re planning a big event, there’s so much to do that it’s easy to overlook how essential marketing will be to its success.

Event Marketing 100

Event Marketing Work Management Marketing & Strategy Marketing Strategy 100

Ledger Bennett

OCTOBER 28, 2020

With a temporary and, in some cases, permanent shift toward remote workforces, tradeshow and event marketing in particular have seen a massive shift to the virtual realm. Leaving marketers to answer a key directive: “How do we effectively promote virtual events to drive attendance and impact revenue?”.

Ideal Customer Profiles 59

Ideal Customer Profiles Budget Programs Event Marketing Paper 59

Onalytica B2B

JANUARY 30, 2018

In November 2017, Facebook reported to have more than double the quantity of fake accounts than they had first anticipated, with a potential 60 million bot accounts roaming their platform. Whether this be: increased brand awareness, product interest, product purchases or website traffic. Why do they want maximum engagement?

Buy 126

Buy Peer-to-peer Advertising Agencies Work Management 126

Go Beyond SEO

JUNE 25, 2018

To a certain degree, search advertising has been coined as PPC since it was introduced by search engines and has since been adopted by a variety of different sites, such as Amazon, Facebook, LinkedIn, and others. Examples could be brand exposure and recognition, product launches, event marketing, seasonal promotions and more.

Cost Per Click 83

Cost Per Click PPC Advertising Agencies Cost Per Thousand 83

Go Beyond SEO

JUNE 25, 2018

To a certain degree, search advertising has been coined as PPC since it was introduced by search engines and has since been adopted by a variety of different sites, such as Amazon, Facebook, LinkedIn, and others. Examples could be brand exposure and recognition, product launches, event marketing, seasonal promotions and more.

Cost Per Click 68

Cost Per Click PPC Advertising Agencies Cost Per Thousand 68

Valasys

APRIL 10, 2020

Building a personalized account-based marketing strategy is somehow similar to the traditional marketing strategy; however, the execution is slightly different, rather than just the reverse of the traditional marketing strategies. Account-based marketing, on the other hand, turns the conversational marketing funnel upside down.

Account Based Marketing 52

Account Based Marketing Marketing & Strategy Webinar Metrics Marketing Strategy 52

Go Beyond SEO

JUNE 25, 2018

To a certain degree, search advertising has been coined as PPC since it was introduced by search engines and has since been adopted by a variety of different sites, such as Amazon, Facebook, LinkedIn, and others. Examples could be brand exposure and recognition, product launches, event marketing, seasonal promotions and more.

Cost Per Click 60

Cost Per Click PPC Advertising Agencies Cost Per Thousand 60

Hubspot

JANUARY 21, 2019

One of its most successful tactics is to host extreme sports events all over the world. From the Red Bull Indianapolis Grand Prix to the Red Bull Air Race in the United Kingdom to the Red Bull Soapbox Race in Jordan, the brand's powerful event marketing strategy takes them here, there, and everywhere. Not very global, right?

Marketing Strategy 101

Marketing Strategy Marketing & Strategy Paid Search Agency Work Management 101

Attendify

FEBRUARY 2, 2020

In the midst of an increasingly noisy meetings and events marketplace, event marketers are constantly being challenged to get the right people (not to mention the right amount of them) to attend their functions. Could event marketers realize the same benefits?

Event Marketing 44

Event Marketing Planning Advertising Agencies Public Relations 44

Webbiquity

NOVEMBER 5, 2019

The expanded range of marketing platforms and pace of change require B2B companies to continually re-examine their strategies. Here are 10 B2B digital marketing strategies to help maintain a competitive edge. Converting organic search traffic. Facebook is quickly becoming the second-most popular B2B social network.

Paid Content 239

Paid Content Sales Management Work Management Marketing Automation Services 239

Vidyard

JULY 18, 2017

Now accounting for 73% of all Internet traffic and more than 25 billion daily views on Facebook, SnapChat and YouTube alone, the pace at which we’re devouring video is staggering. Event marketing: Use the power of personal video to improve outreach to potential partners, sponsors, speakers, and attendees for your upcoming events.

Video Marketing 52

Video Marketing Personalization FAQ Business 52

Marketing Insider Group

JANUARY 6, 2020

Topics covered include content strategy, usability and design, customer engagement, social media, targeting and optimization, marketing automation, and more. Sessions focus on building traffic, increasing brand awareness, improving customer service, and gaining insight into the latest tools and techniques. SMX West & East.

Conference 58

Conference Marketing AI Work Management Marketing Management 58

Hubspot

FEBRUARY 8, 2011

That’s why we decided to create the Super Bowl Social Brand Scoreboard report , which will measure the impact of Super Bowl ads on social media, brand awareness and Internet traffic. The Super Bowl Social Brand Scoreboard report will look at these key markers for those brands that spent money on Super Bowl ads: Facebook likes/fans.

Social Media 28

Social Media Paid Search Agency Ads Media 28

Hubspot

FEBRUARY 8, 2011

That’s why we decided to create the Super Bowl Social Brand Scoreboard report , which will measure the impact of Super Bowl ads on social media, brand awareness and Internet traffic. The Super Bowl Social Brand Scoreboard report will look at these key markers for those brands that spent money on Super Bowl ads: Facebook likes/fans.

Social Media 28

Social Media Paid Search Agency Ads Media 28